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Netflix Woes Have Consumers Searching For Other Alternatives To Cable
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Netflix Woes Have Consumers Searching for Other Alternatives to Cable

As consumers have searched for alternatives to cable and additions to cable, many have found comfort in a particular service called Netflix. Originally a DVD-by-mail service, it has changed its focus drastically in the past year or so.

While enjoying great success in its DVD mail service, a few years ago Netflix decided to differentiate itself by offering something extra. This extra was streaming movies over the internet to your PC. This service grew and Netflix began offering unlimited streaming for no extra charge.

This was a nice benefit that many people enjoyed, but not everyone wants to watch movies on their computer. Not only that, but the selection of streaming content has always been notoriously lackluster. But as Netflix's streaming service grew, consumers were able to do more than just stream to their computers.

It wasn't long before devices were introduced that could stream Netflix content directly to your TV. These devices came in the form of Blu-ray players, smart TVs, gaming consoles, as well as standalone media devices. All of a sudden, it became much more practical to watch streaming movies, and Netflix even began offering a streaming-only option without any DVDs.

The best part about the streaming and DVD-by-mail service was the price. For under $10 a month, many people chose to cancel their cable or satellite subscriptions and only use Netflix. Whatever wasn't available to stream online, you could supplement with the DVD offerings. But all this changed recently.

Not long ago, Netflix announced a change in their pricing models, and the uproar was enormous. Instead of offering DVDs-by-mail as a $2 add-on to the streaming plan, Netflix made it a completely separate plan. In other words, instead of paying $10/month, customers who wanted both options had to shell out $8 each, or $16/month. This was a huge increase in costs at a time when many people were looking to cut costs.

Netflix is still feeling the backlash of that decision and haven't found a way yet to put a good spin on the situation. Their reason for making this change seems to make some business sense. Streaming online and mailing DVDs are two very different business models, and by separating them they could focus on improving each one individually. But part of good business sense is also taking customer reaction into consideration. And all customers can see are the dollar signs.

It is yet to be seen if people will start searching for different alternatives to cable. So far there isn't another service that offers exactly what Netflix offered for the same price. And while people have voiced their complaints everywhere imaginable, unless they make their complaints known with their wallets, Netflix may not get the message.


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