It has never been easier to discover new artists and music. thanks to the placement of songs in movies, television shows and commercials. This article will cover a few ways to find music from commercials on TV, general music from TV and discuss some memorable television advertising campaigns.

Finding Music from Commercials

Most major companies have evolved from the days of using original jingles when promoting their products on television to licensing existing music from artists. This change allows major companies to choose artists and songs that already have a following or in some cases are current hits. Television commercials also provide viewers the opportunity to discover new artists and new songs.

A great way to start the process of locating your desired music from a commercial is to search using a search engine. If you remember what product was featured in the commercial and/or the brand name you can input them into the search box along with the words 'commercial' and 'song' or 'music'. If you can recall some words from the chorus or verses simply put those in the search box instead. Searching using lyrics will usually give you a more accurate lead to the desired music from commercials you are looking for.

Another option for determining what song was used in a TV commercial you viewed is to go the company website of the advertiser since they sometimes provide information on music used in ongoing marketing campaigns somewhere on their websites. Once you have information about the music you are seeking you can double check it by searching youtube music videos online.

Finding TV Music

With the growing influence of the internet and the onslaught of gadgets making the web easy to access regardless of location, more and more businesses are focusing on their online presence, including major TV networks and cable channels. TV channels put their programming on their website and often have a page devoted to the music used in their shows.

If information about the music used on a show is not available on the television show or channel site you can still search using the lyrics or the show and episode information. An online search may lead you to a page or forum that has the name of the artist and title for your desired song . If you own a iphone or another portable Apple device, simple use an app that can identify a song while it is playing. One more option to identify music from TV shows is to watch the closing credits.

Memorable Television Commercials using Music

The use of Sarah McLachlan's song Angel as montage of injured animals plays in the ASPCA animal cruelty commercial pulled at the heart strings of TV viewers and lead to a renewed interest of the song about a decade after the initial release.

David Banner created a soulful song called Evolve as part of an inspirational marketing campaign for Gatorade that drew enormous attention from a wide audience. Many television viewers flocked to the internet to find the song only to learn that Gatorade offered it as a free download on their website.

The demand for music from commercials and television shows is hard to ignore. When a stirring song is careful placed with the right scene, the result is an increased emotional connection to the work from TV viewers that often creates an interest in the music used.