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Music And The Power Of YouTube
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Music And the Power Of YouTube

Since its inception in 2005, YouTube has become a force in pop culture and in the world of social media marketing. Besides being a great vehicle to share reviews, information, creative works and events, YouTube is a go-to promotional tool for companies and an opportunity for fame and exposure for undiscovered talent. This article will cover the different uses of music in YouTube Videos.

One of the hottest commodities and increasing trends right now is intellectual property. More people are seeking information and even a sense of community online. With the growing cultural dominance of internet, reviews of new and popular products has become a major way for consumers to research products before purchasing them and additionally, a way for companies to receive boosts in sales (or a tarnished reputation) through word of mouth online. Though this kind of information was originally dispersed through written reviews, a boost in video reviews occurred as more content creators gained easier access to webcams and video phones.

Your average Joe and Janes quickly made use of easy to upload videos and more blogs became vlogs as bloggers utilized the more personal medium of videos to connect to their followers when expressing themselves. Artists and companies joined the trend by creating their on video channels and adding videos to their websites in order to reach wider audiences while making more of impact.

Viral marketing made video campaigns a necessary part of a marketing campaigns for companies. While major companies still pay top dollar for prime time advertising spots especially during major sporting events like the Superbowl, more businesses are realizing that a funny,edgy and unique commercial can reach a much farther audience over a longer period of time on the internet. The ease of sharing YouTube videos through email, social media networks and embedding has assured that YouTube will remain in the forefront of our culture especially since it was acquired by the internet giant Google in 2006.

It is no surprise that searches for YouTube Video Music are at a high. Whether videos are created by multimillion dollar businesses, small business or the blogger next door music plays an important role in the viewing experience of YouTube videos. YouTube video music is often used in the beginning and/or end of a YouTube video but may be integrated throughout the video at a low level to accompany speaking segments or otherwise voiceless videos especially in the case of slide shows and photo or video montages. For such uses video creators may seek royalty free music, use original music or utilize popular songs.

Undiscovered artists also use YouTube Video music to promote themselves for low or now cost to a global audience. Music artists have wised up to the influence of social media and recognize how free and easily available YouTube Music videos can increase their fan base while attracting the attention of music industry talent scouts. Some artists use YouTube Videos to promote their original works while others cover already popular songs to capitalize on the song s existing buzz while showcasing their talent. Celebrities like Cassie Ventura and Justin Bieber are among those said to have gotten their big breaks from their YouTube video music popularity.

Vloggers and budding artists roll the dice when they use or cover popular songs in their YouTube videos. Just like in the case of television, film, commercials and video games, recorded music used in YouTube videos should be cleared or licensed for use. It is recommended that before anyone uses a copyrighted song in any way including YouTube videos, they inform themselves of the implications. It is also recommended for upcoming artists to use an entertainment lawyer if they desire to do covers of previously recorded songs even if they wish to distribute it for free. Using uncleared samples or covering copyrighted songs can be very costly and result in serious penalties legally and financially for the unaware.

Additionally, it is worth mentioning that some artists will create music videos that can be shared freely as promotional tools. YouTube music videos can help artists create and maintain popularity and aid television viewers in identifying music from TV or other sources. In short their is no limit to the uses and importance of YouTube video music.


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