Instigating New Avenues Of Investment For Clients - Birla Sunlife Mutual Fund
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Mohan and Raj were sitting in a cafe and were enjoying their cappuccino. Mohan’s cell phone showed a new notification. It was a mail from the asset management company, where Manoj had parked his money. His face dropped all of a sudden after reading it. When Raj asked him about the reason, he told Raj that the company is not giving the due returns as well as deducting charges in one name or the other. Manoj was deeply grieved. Raj tried to cheer up Manoj and told him about Birla Sunlife Mutual Fund where he invests his money.

Raj had done a thorough research of the company before he commenced his investment. He came to know from his analysis that the mutual fund company Birla Sunlife was a joint venture of the Aditya Birla Group and the Sun Financial.

On one hand, Aditya Birla group is a well-established name in India while on the other, Sun Financial is an internationally acknowledged investment enterprise. The venture took the shape of an AMC (Asset Management Company) in 2000. Being in business for the past so many years, Birla Sun Life Mutual Fund can prove itself as one of the most trusted brands in the Indian as well as international investment industry.

Manoj inquired that there were several other companies which have collaborated with foreign financial firms. Then, what is the difference between the others and Birla Sunlife Mutual Fund? Raj elaborated further. He told his friend that the company is not just a venture with an international firm.

Birla Sunlife Mutual Fund is the conceptualization of the ethics that have been the foundation of the Aditya Birla group. The company found its new chairperson, Mr. Kumar Mangalam Birla after his father left for the heavenly abode. At the age of 28, the new chairperson profoundly comprehended his duties and the growth graph of the company speaks for itself. Aditya Birla group is top-notch in all the sectors it has branched.

Raj spoke further, having a proud and rock stable lineage, Birla Sunlife Mutual Fund is surely a trustworthy company, which has made the incredible success in the field. Clients have invested in the company due to the reasons like transparency, ease of investment, commitment level, supporting staff and the strategy of vending what the client exactly wants.

  • Transparency is the attribute which holds a high priority when it comes to any business dealings. The person or firm which clearly state their business strategies are the ones enjoying the maximum client support. Birla Sunlife Mutual Fund has inevitably induced transparency as one of the operational policies. The client gets complete overview before the commencement of any policy. Whether it is the processing fee or any other charges, everything is brought to the notice of the clients. Hence, the clients agree to take up a policy only after going through all the conditions.
  • Ease of investment is another plus point of Birla Sun Life Mutual Fund. The company knows the fact that lengthy paperwork can shoo away the clients. Investors want the formalities to be precise and straightforward. No one has the time to read the pile of forms and then sign it. Many mutual fund companies take the advantage of the scenario and get the forms signed by the clients without letting them read the entire thing. But, at Birla Sunlife Mutual fund the paperwork has been reduced manifolds.
  • The commitment level of the company as well the employees is extraordinary. The company reviews the feedback of the clients constantly and modifies the strategies as and when required. In addition to this, Birla Sun Life Mutual Fund is launching policies that are tailor-made for the clients. The employees are always on their toes to serve the investors.
  • Human resource is the backbone of any business firm. If the staff is efficient, then the clients will automatically get magnetized towards the company. The decision makers in the business can make policies but the implementation of the stated policy is in the hands of the operation department. Thus, if the staff turns a deaf ear towards the grievances of clients, then the goodwill of the company gets affected. Hence, the employees at Birla Sunlife Mutual Fund are picked up from the best of the students and are trained properly so that they could serve the clients and the company well.

Manoj was fascinated by the deep scan Raj had done and at the same time decided that he will switch to Birla Sunlife MF. He was curious to know about the schemes that the company was offering presently. Raj told him that the company extended a mixed bag of schemes for the diverse clients. The wide range of the funds that Birla Sunlife MF included equity-based funds, hybrid funds, debt funds, retirement funds, etc. Manoj was inclined towards equity investment and hence made up his mind to withdraw the invested money as they stepped out the cafe that evening.

Manoj browsed the various options available in under Brila Sunlife Mutual Fund. He was always attracted towards equity-oriented schemes. After going through the reviews of different clients and the market report of the critics Manoj was able to spot a top performing scheme of Birla Sunlife mutual fund. Birla Sun Life Top 100 Fund (D) is a scheme that invests in large-cap. It provides the facility of dividend to the investors as and when declared. Manoj felt magnetized towards the scheme and made up his mind to invest in this scheme.

Birla Sunlife Mutual Fund is a company that facilitates the clients to invest in mutual funds with a strong back support. The ethics of the company has mobilized the clients to switch their investment from other businesses as Manoj in the story did. The experienced and enthusiastic staff is capable of managing the growing clientele base. All the expectations of the clients are met thoroughly. Thus, switch to a brand which is more exemplary.


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