In order to have a successful internet or network marketing business, two of the things you will need to have are autoresponders and capture pages. If you are new to online business, you may or may not be familiar with these, and I hope this article can help you become familiar with what they, and provide you with options to getting them without having to cost you to get them.

We'll start with capture pages first. A capture page, or sometimes called a lead capture page is basically a web page that appears as a result of clicking on an advertisement. They are often linked to from a social media page such as Facebook or Twitter, or pay per click campaigns. The goal of a capture page is to convert a visitor that visits the capture page into an eventual customer. Most capture pages give a small amount of information to the reader and then asks for their name and email address, withholding more interesting facts about their product so that the reader will be interested enough in to give their name and email. When the information is given by the reader, the person that owns the webpage is then able to capture readers name and email,which allows them to send them more information about their product or service.

So to sum that up in easy to follow terms, a lead capture page is a web page to capture a lead from a potential customer so that the owner of the web page can send them more information via email and eventually turn that lead into a customer.

Now that you know what a capture page is, we'll talk about the importance of having an auto-responder to go along with that capture page. The definition of an auto-responder is a computer program that automatically answers emails sent to it. So once you have captured the visitor's email address by having them put that information on your capture page, the auto-responder will send that email address an instant or automated message that you have set up giving them more information about the product or service you are trying to sell them, and basically thanking them for visiting the capture page.

Another great thing about an auto-responder is it can be set up to automatically send them messages at pre-set intervals. So if you have a capture page and an auto-responder with that capture page, and you decide you are going to take a vacation for a week with your family, anyone that visits your capture page while you are away from home, even if you don't have a laptop or access to the internet, the auto-responder will automatically continue to send those visitors additional information for you.

You hear many business opportunities advertise that you can have your business running 24/7, and this is just one of the ways that it works all day and night. You can sometimes find auto-responders that cost nothing when you buy someone's program, you can find them for a small monthly fee anywhere from $4.95 a month up to $19.95 a month, and you can also find them that cost you nothing.

Better Web Builder is one of the sites I found that offers free capture pages and auto-responders. You can use them as a stand alone business or to grow your business. No matter which business opportunity you decide on, capture pages and auto-responders are an absolute must to take your business to a level of having the freedom to operate 24 hours a day, 7 days a week.