This Article is About
blog
shiny object
developing a website
humanness
time commitment
simple steps
invitation
long time
money
landing page
Be The Blog
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Be The Blog

Um, what?

Not something you would typically see in an article about writing blogs, let alone for articles that are hopefully increasing your online exposure. But think about it, “be the blog”.

If you are developing a website and blog, or write articles regularly, you want to make sure that your “humanness” shines forth. You want people to know that you are real and that what you are writing about is real. Tell me which one is more interesting:

1. The person telling you about how you can make a lot of money if you follow their simple steps? They typically offer a low price, well, it was a lot more, but for this one-time-before-midnight-tonight deal they are willing to offer it to you for a fraction of the price. Then you just have to do what you’re told and the money is yours.

OR

2. The person who tells you about what they’re doing, how they’re doing it, and the support they are receiving in order to do it. As an example: I purchase and use this product and I have found that it helps me in so many ways. I have made a long-time commitment to building my online business and invite you to join me if you've ever wanted to do this, too.

The first example is what we often see online and have to be careful that we don’t buy the next “bright shiny object”. These folks are good at writing their ad copy, maybe even hire copywriters, so that you feel compelled to buy-in. They have their opt-in page, their funnel, and their landing page. They wait on the other side, knowing you cannot help yourself.

In the second example, they will tell you if there’s any cost involved but will also tell you what benefit they are receiving for that money. The writing is different, more personal, and comes across as an invitation for you to join…and they will also help. They are building quality and that is evident in their writing and the information they are providing. These people know the importance of value and that if you don’t like what you’re reading you won’t come back.

You start to think that these people might actually care about you. Why?

Because they are being the blog…the article…the content that they are writing about. They have let “who they are” be reflected in “what they say” and subsequently in “what they’re selling”. Which one of these would you read and feel welcomed by?

Here’s an example: why do you go back to the same realtor, the same car salesman, the same grocery store? Because you have built a relationship over time and, to varying degrees, trust. So you go back. Because you are also loyal and they have been open with you in the past and have answered the questions you had or stocked the products you wanted.

It’s really not more complicated than that. For the most part we are fairly bright people and can see through the slick ads and get-rich-quick schemes. We are also able to recognize quality and honesty when we see it. And those are the websites…the bloggers…the people…we will follow because , like each one of us, they are real people.

I would rather buy from a straight-shooter than a shyster… wouldn't you?


Street Talk

Meredith  

Very nice, I enjoyed your explanation between the two types. You are right, we can usually smell a fraud a mile away. Genuine caring and helping others will always be the way to go.

Reply
  about 6 years ago

I agree. I actually get more likes and comments on FB when it's just me talking and I'm not trying to sell something. Thanks for reading.

Reply
  about 6 years ago
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