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Diversification - Its Not Just For Investments Anymore
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In todays ever changing world we have to understand that having a sole product to sell is not enough. For those who blog know, one blog does not suffice. You have to diversify (personally I have 3 different blogs for different purposes). Nor does one website suffice. You must consider diversifying your attention.

You probably have at least 3 areas that you have specialized knowledge. The vocation you trained in which more than likely resulted in a degree or certification of some sort, a hobby which is probably more of an avocation and a dream job (didn't you always believe you could sing). Out of these you can probably find at least 2 areas you would love to spend time developing.

In my case, I decided to document my divorce, document other meaningful aspects of my life and have a blog just for off the wall ideas that I can write about in my spare time. My start was simple enough, I started writing a journal. Out of the journal came the ideas for the blogs and has resulted in a source of content I could never amass in one sitting.

I pull from my past, what goes on everyday and where I see things going. Yes, your past, your life now and your life imagined are grand sources for content someone else can benefit. It is up to you to tell your story to benefit others. You can use this to drive you to attain more than you ever imagined. If you are not reaping financial rewards, you will reap the benefit of introspection and sharing yourself. Most important is to not pigeon hole yourself but allow yourself to move your focus from one center to another. I could just have the one blog about the tragedy of my divorce but that would be too one dimensional. I need the other two blogs to round out my experiences. Besides focusing on the bad doesn't leave any room for the good to come out.

Just as in investments, your portfolio of efforts should be diversified but not just for the sake of variety. These should be in areas you are passionate. These blogs, websites, etc. do not need to drive you but you should drive them. In other words, don't keep these efforts going out of a sense of duty but keep them up as long as you have interest in keeping them going. If a site should become a burden, drop it and move on to something you are really driven to work.

My blogs cry out for content and because of my daily journals I can't wait to add to them when I have time. In time, you will learn what is right for you and with results from the internet community will give you the reason to continue. Working on these sites has given me a sense of satisfaction because of those who have visited and the articles that have driven people to action. This is all the pay I need.


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