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In Network Marketing On The Internet? Attraction Marketing Could Be Killing Your Business
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In Network Marketing On The Internet? Attraction Marketing Could Be Killing Your Business

Network marketing on the internet has done nothing but grow over the last decade. Over the last few years it's easy to say it has literally exploded. While the profession has grown, so have some strategies on how to build a successful business in network marketing on the internet. One of the most popular strategies is the use of attraction marketing.

If you are not familiar with the attraction marketing concept here is how it essentially works.

Attraction marketing is designed to help internet marketers attract prospects to them vs the marketer going out and searching for people. There are a few fundamentals that you need to understand to make this happen. First, you need to put yourself out there online so people have the ability to find you in the first place. Second, you have an auto responder of some sort that allows your prospect to opt in to your mailing list once they find you. This gives you a way to communicate with them for months or maybe years to come. Please bear in mind most people don't just want to go around giving out their name and email information. You need to provide them with a pretty good reason to do so. Offering a free training of some sort is a great example.

The next thing you need to do is starting using those emails to communicate value to your prospect. Don't send them emails selling them on things all the time. Offer them knowledge and education and they will want to open your emails when you send them. Once you have set these things for your business in network marketing on the internet it allows you to build a relationship with that prospect and your prospect begins to trust you because they really feel you are there to help them.

The truth is if you want to be successful in network marketing on the internet your goal should be helping others anyway.

The reason that attraction marketing is crucial to network marketing on the internet is it allows you to build relationships with your prospects. The reason it can hurt your business is many people in network marketing on the internet spend so much time focusing on attraction marketing they forget they even have a business.

It doesn't matter if you are building a business offline or online the key to success in this profession is still about building relationships. The difference is in network marketing on the internet you can't want to be able to reach more people than your offline warm market world. This is where attraction marketing can come in and can create some success for you.

The first real hurdle that many have to understand in network marketing on the internet is what their focus should be if they want to be successful. It's not what many think. Your focus when prospecting is not your primary business and it's not the products they produce. You must understand where your prospect is coming from. In the internet world the majority of your prospects have one single problem. They need to generate extra income from home.

When you are prospecting to be successful you have to get think like your perfect prospect. Chances are the prospects that you meet online are looking for ways to make money online but they are not looking for a business. In fact by pitching them on your business in network marketing on the internet you are actually hurting your business. Why? This is where attraction marketing in network marketing on the internet is helpful. You have to build a relationship with that prospect. You have to understand how this profession works. When you are thinking about your recruiting online you must remember people do not join businesses, they join people.

These prospects Just want a solution to their problem. When you pitch them on your business you are giving them yet another problem and so of course they say no. This is the primary reason so many people fail at network marketing on the internet is this one simple concept. I does not matter how great your company is, your compensation plan is or even your products. When you "pitch" someone on your business they think of one thing and one thing online. How am I going to sell this stuff? That's not offering your prospect a solution to their problem.

One a marketers that is involved in network marketing on the internet really gets this then they find embarrassing attraction marketing can draw people to them. They can offer them value and build a re pore with that prospect. Then they trust what you have to say. Like I said people do not join businesses, they join people. You become the person that they want to join.

The entire process is actually a very lucrative business model for network marketing on the internet but so many people in this industry simply forget that they are promoting a primary business. They get so wrapped up in attraction marketing and learning lead generation methods they don't stop to think how can I make attraction marketing fit into the business they are running in network marketing on the internet.

In the attraction marketing funnel that you create your primary business is a crucial part of that funnel. If you only focus on attraction marketing and never think about recruiting those prosepcts you have generated and that now know, like and trust you then you will fail at network marketing on the internet.

So many people have become so caught up in attraction marketing and find themselves in one of two positions. They simply don't know how to include their primary business in their funnel or they really just forget about their primary business in network marketing on the internet and don't introduce those prospects to it.

So what can you do in network marketing on the internet to make attraction marketing work?

The first thing you need to do is understand that attraction marketing is a means to an end. You are still online to build your business. You can't forget that. However, with attraction marketing you don't need to force feed your prospects your business. Layout a business plan so that your primary business comes at the right time, not at a time that completely turn your prospect off. I have found that in network marketing on the internet so many people don't think about this one thing. The majority of people online looking for ways to extra money don't hate network marketING. They hate network marketERS! Attraction marketing does still work so please don't take 4 or 5 steps back in time thinking you need to start advertising your primary business.

You just need to find a healthy balance of offering value but never forgetting that network marketing on the internet is your primary income and it should fit into the funnel you are sending your prospects through.


Street Talk

Thanks for the heads up on this!

Reply
  about 7 years ago

Interesting take! I like the concepts you are talking about! The funnel get full but you never get anyone to fall thru to your biz! Great job on the article, Karen.

Reply
  about 7 years ago
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