Networking marketing can be both exhilarating and frustrating. Learning how to manage your emotions and grind through the process day in and day out will separate the have's from the have nots.

Lilke a roller coaster ride, the highs in network marketing can be very high, especially when you’re new and you start to enroll a few people under you. That is a great feeling and a real accomplishment. However, two challenges will hit most people as they push on with their network marketing efforts.

The first challenge involves you and as such is internal in nature. When most people join a network marketing company, they are justifiably excited and they work extra hard shooting for the stars to achieve success. Some achieve initial success, some don’t. However, these early results are not necessarily indicative of who will be a star a year or two from now. More on that issue leter. The emotional energy needed to sign up your first recruits and then to keep going and sign up more can be draining.

Couple the energy issue with early success followed by slower or no success for several weeks. This is the second challenge and involves your prospects and as such is external in nature. It’s not uncommon to find a network marketer hit by the dreaded one-two “internal energy drain – external sales drought” punch. These two in tandem can really begin to let the air out of the balloon for many people. So what’s the cure?

The cure to avoiding network marketing blues and managing the emotional roller coaster is all about how you look at your business. I know you believe deeply in the product or the company your network marketing represents. I also know you have a deep seated desire to change your financial situation. These are the core reasons people choose to pursue network marketing opportunities. Unfortunately, and please don’t take this the wrong way, you care too much! In fact you care so much it’s hurting your efforts and in time may be your network marketing undoing. Believe me when I say, emotional burn out is the number one killer of network marketing hopes and dreams.

So how do you care a little less? First, understand you need to believe in your product and what it can do for others. That type of commitment is good and is needed. Secondly, if you're experiencing some emoitional ups and downs relax, that's normal! However, at the end of the day, never forget you are running a business. The business does not care if you succeed or fail. The business has no emotion. It only shows results, positive or negative. Look at your business as a kind of machine, you put effort in, and the machine, your business, grows over time.

With this mind-set in place, understanding the basics of setting achievable goals and establishing a daily schedule that you will follow no matter what is key. There will come days when you don’t feel like it. For example, let’s say you like to gather prospects over the phone. You have a full time day job but you’re off work at 3PM. So from 4-5PM, five days a week, you work your prospect list over the phone. Every day! No matter what. Over the course of time, say 12 months, you will show positive results. Be careful not to get to excited or too low. Just be consistent with your efforts and over the months the network marketing roller coaster will begin to smooth out.

Another related common emotional trap for network marketers is they tend to set goals that are way too aggressive. Why? Simple, they hear all the time about others in their company that attained super star status in like 12 months. That’s great but you need to stick to your game plan. Understanding the importance of setting realistic goals and being willing to adjust the goal or the route you're taking to achieve them is essential. Also, as mentioned above, whatever actions you take to grow your business must be done consistently every day without fail .

For those that may have hit the network marketing wall or are trying to manage the highs and lows, I encourage you to play the law of averages by working tried and true successful tactics (like calling prospects) and repeating the process without getting obsessed with your own success or bummed as someone that joined after you gets a promotion before you. Be happy for them. This is a marathon though. The hot shot in month two, is not always the hot shot 24-36 months later. I hope this helps my fellow network marketers out there as you weather the normal ups and downs of this amazing business. Here’s to your continued success!