When I think about the Red personality, I think of a bull: strong, focused and stay out of its way! Reds make up 15% of the population and their motto is "My way or the highway!" They are forceful, strict and to the point. These are the politicians, attorneys, top athletes, military leaders and owners of companies. No chitchat, the reds are all about the money!

The Zest Of A Bull

Reds are all about the money! They are driven by money and love having power and being in power. They get down to business and are highly motivated by profits and recognition. They are highly productive and tend to become workaholics. They are the doers that stand firm by their decisions.

Unfortunately their weaknesses are just as strong. Reds usually have inflated egos can be short tempered, impatient and hate being told they are wrong. Indecision drives them crazy, so you better know what you want and walk the talk!

Quick Facts

• Motto: get out of my way!

• Occupation: CEOs, attorneys, military leaders

• Voice: forceful with volume

• Task-orientated, impatient and un-teachable

• Strengths: focused, independent, risk takers, goal-oriented

• Key words: money, power, get to the point, bottom line

• Dislikes: indecision, chitchat, losing control

Reds aren’t the strongest listeners, either. They tend to be inflexible and impatient when things don’t go their way. The easiest ways to recognize a Red is how they make you feel, which unfortunately is not always very comfortable.

How To Deal With A Red

To grab a Reds attention, be brief and get to the point. These are bottom-line people. Money and control is music to their ears! Tell them about the money they can make!

Also, showing appreciation for their time will be highly rewarded. They don't like wasting time or anything else. Because Reds are eager to make a decision, it is crucial that you create a great impression and give a powerful presentation.

They will be much more receptive to an assertive approach. A soft sell will make them question your own ability to deliver. Prepare your presentation in advance and jot it down to a few condensed minutes. If they want additional information, give them enough to make a decision and then close the deal.

Pitch Them Hard

When you talk to a Red let them think you need them. They like being sold, talk about the money and stroke their ego. They are task-oriented and want to know exactly what to do next so they can get started. Get right to the point without getting caught up in extraneous details. Focus primarily on the specific ways in which your offer solves their problems and brings them more money.

Emphasize the action in what you are proposing, sum it up and then go back and provide whatever additional information they may request. Avoid graphs, charts, and lists of data.

Keep your message short and simple. Highlight the benefits and make the outcome sound clear and vibrant. As your conversation begins they may not get involved much, but as they begin to see the value in your offer they'll become enthusiastic and interested.

And if you add a sense of urgency, their interest will be further heightened. They search for action, immediate benefits and engagement. Going on and on about something will cause them to leave, either physically or mentally. Clever humor and expressions, even puns will be good communicating hooks.

Adapting Yourself

With these articles, you should be able to identify the color of the prospects you're talking to. After you learn to adapt to their color and personality type, they're going to find you more appealing. They will leave their guard down and embrace your offer more eagerly. Your goal is to make them be more cooperative and receptive to your business.