This Article is About
secret language
soft voices
dominant traits
personality type
faithful customers
term consequences
soft tone
human brain
subconscious mind
key words
Secret Language Of Prospects - Part 2 Of 5 - Selling To The Yellows
Join 1000's of Authors at StreetArticles Today!

Secret Language Of Prospects  -  Part 2 Of 5  -  Selling To The Yellows

The decision-making part of the human brain is located in the subconscious mind and you have to learn how talk directly to that. People can be a combination of personality colors, but there is always a primary color that drives specific behaviors and traits.

There are four different ways to talking to people, according to their personality type. In the next four articles, you'll find out exactly how each of the 4 personality types think and most importantly, how you can build rapport with these prospects.

If you want your business to soar you must start to pay attention to what is going on around you and learn how people work. Today's article focuses on the Yellow personality type, their characteristics and how you can convert these prospects into faithful customers.

The Yellows Are Relationship-Oriented

Yellows (phlegmatic individuals) make up 35% of the population and they are the friendly, nurturing and caring "let’s do it!" folks. These are the nurses, the teachers that are more relationship-oriented rather than task-oriented. They love to get involved and are excited to see what happens next. They are planners and think about the long-term consequences of joining your business.

When you talk to a Yellow they make you feel good! They are warm and funny people with usually soft voices. Mother Teresa was a Yellow personality! When talking to a Yellow use a soft tone and words like team, together and relationships. These are values that Yellows resonate with.

Dominant traits:

• Motto: let's be friends!

• Occupation: teacher, nurse, counselor, therapist

• Voice: soft and gentle

• Dress: casual and comfortable

• Strengths: dependable, loyal, patient, trustworthy, supportive and nurturing

• Key words: team, together, relationship, family

• Dislikes: pushy people, bullies, conflict

Don't talk to them about the profits they can make, rather about how your products or services will benefit other people.

To grab their attention, you must:

• Focus on ideas and inspiration

• Spend more time listening

• Provide incentives

• Orient your message to future time

• Show them how your product or service will changes things for the better

• To make them act, provide testimonials and incentives

• Focus on building rapport / interaction

• In writing be informal and dramatic

• On the phone be conversational and funny

Some of their weaknesses are resistance to change, procrastination, indecisiveness and lack of initiative.

How To Create Rapport With A Yellow

The best way to develop contact with yellows is to get to know them. Use some feeling words to help them open up. Once they get to know you, they will be more willing to talk about your business.

Yellows sense when people are phony, so don't be pushy and aggressive in your message. Instead of telling them how much money they can make, show them how many people they'll be able to help by joining your business.

They are more interested in seeing the big picture than they are in the details. When presenting your business, focus on the main pointers rather than on explaining the minutiae behind your products. Talk about your past successes and how your ideas have come to fruition over the years. Relate your presentation to the bottom line.

Strategies to Avoid

• Dry, formal tone – yellows are not all about the money and will be turned off by someone who is.

• Too many details – A 3rd degree of your products is likely to bore them, so stick to the facts that are most likely to apply to their situation.

• A low-key presentation – Yellow prospects are looking for excitement so you're unlikely to convert them with a soft-sell.


Approaching yellows is relativity easy, but you must learn how to tone it down. Remember, these prospects don’t want to be sold. They hate pushy, aggressive salespeople.

When you talk with a Yellow, become a Yellow. Slow the pace. Contain your excitement. Yellows see it as hype and they will be most likely to respond to someone who is emotionally involved in the sales presentation and who seems excited and vibrant.

Street Talk

No comments present
You May Also Like
Secret Language Of Prospects - Part 2 Of 4 - Bread Means Red
When I think about the Red personality, I think of a bull: strong, focused and stay out of its way! Reds make up 15% of the population and their motto is "My way or the highway!" They are forceful, strict and to the point. These are the politicians, attorneys, top…
By:  in  Home Based Business  >  Network Marketing   Aug 18, 2012  
  Likes: 0

The Secret Language Of Prospects - Part 1 Of 5
What if you knew the "Secret Language of Prospects"? What if you could read their mind? What if you could unscrew the top of their head, reach into their mind and remove their sales filter? Then plant your product or service in its place. Would that help your business grow…
By:  in  Home Based Business  >  Network Marketing   Aug 18, 2012  
  Likes: 5

The Secret Language Of Prospects - Part 3 Of 5 - Yahoo For Blue!
Blue Personality Type Knowing what kind of personality type your prospect is can give you an edge in building rapport and closing the deal. Being able to interact with people and instantly recognizing their personality type allows you to easily adjust your message for maximum impact. Just imagine how many…
By:  in  Home Based Business  >  Network Marketing   Aug 18, 2012  
  Likes: 1

The Secret Language Of Prospects - Part 5 Of 5 - Green Means Stop
Green Is For Stop What if, instead of treating people they way you'd like to be treated, you started treating them the way they'd like to be treated? Would that make a difference to your business goals? This article teaches you how to adjust your communication to match your prospects…
By:  in  Home Based Business  >  Network Marketing   Sep 15, 2012  
  Likes: 0

Why Learn to Speak Japanese? - the Other Reasons
Learning to speak the Japanese language, why would you do such a thing?! Well, there are a number of reasons you could learn Japanese for and they might just surprise you. The distraction/interruption The first reason to learn Japanese. Your friends don't speak it! And neither do your neighbours! Ever…
By: Armindo Almeida in  Reference and Education  >  Languages   Sep 19, 2013  
  Likes: 1

Great Companions
Once you are "owned" by a ragdoll, it's hard to imagine owning any other type of cat. These gentle giants are warm, loving, affectionate, and people oriented. They crave attention and devote themselves to their humans. The name ragdoll refers to their willingness to completely trust their owners and relax…
By: Linda Kelly in  Pets  >  Cats   Jun 27, 2012  
  Likes: 1

How OCD Affects the Personality
There have been issues with regard to the correlation of the obsessive and compulsive symptoms of OCD to the patient’s personality. There are different theories relating to personality like Freud’s theory of various personalities and characteristics. Freud explained that there are personalities that may differ from one individual to another…
By: John Neyman in  Home and Family  >  Parenting   Jun 11, 2012  
  Likes: 0

The Ultimate Guide to Drop Shipping
In this blog post, I will be explaining what drop shipping is. In short, drop shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it…
By: Ervin in  Home Based Business  >  Network Marketing   Jun 07, 2016  
  Likes: 3

Garage Door Repair Stockton
You will end up in a position to conduct the straightforward fixes all on your own however on the subject of factors just like replacing the actual springs, you will demand to depend on an expert. The particular kind of your garage door is definitely likewise the variable that will…
By: Jim Kunnert in  Home Based Business  >  Network Marketing   May 18, 2016  
  Likes: 0

Affiliate Marketing Options
Have you been wanting to give your current job the shove for quite some time? Do you have the tune, take this job and shove it as your cell phone ring tone? Would you love to get into your own business but you’re afraid of the risk? Well the fears…
By: Magda De Villiers in  Home Based Business  >  Network Marketing   Apr 15, 2016  
  Likes: 0

Chemicals In Our Life
Chemicals are crucial in every aspect of our daily lives. Since chemicals are actually needed in all industries, the global need for chemicals is obviously. They are used in different fields, for example, the production of pharmaceuticals, agricultural products, textile chemicals, etc. Some chemicals are manufactured and developed from raw…
By: elenanina in  Home Based Business  >  Network Marketing   Apr 13, 2016  
  Likes: 0

How Homeowners Should Handle The Construction Phase Of Kitchen Remodels
Take Steps To Keep Children Safe Kitchen remodels involves the use of large construction tools and even chemical substances, such as lead paint, which can be very dangerous to children. Therefore, when doing kitchen remodeling or kitchen repairs, it is imperative to take steps to keep both children safe during…
By: Broderick55 in  Home Based Business  >  Network Marketing   Apr 07, 2016  
  Likes: 0

What Does it Mean to Have Freedom?
Freedom. What does it mean to have freedom? The dictionary explains freedom as being a state in which you are not a prisoner or a slave to your circumstance. Freedom is not being affected by something undesirable. What does it mean to be free then. Well, to be free is…
By: MarleneW in  Home Based Business  >  Network Marketing   Apr 03, 2016  
  Likes: 1

10 Characteristics Of A Millionaire Mindset
You want to be a success. You want to be a millionaire. What is it that sets millionaires apart from the rest? What you think and what you feel attracts everything in your life, including success, wealth and happiness. Here are 10 characteristics of a millionaire mindset. This is the…
By: MarleneW in  Home Based Business  >  Network Marketing   Apr 03, 2016  
  Likes: 1

5 Exceptional Ways to Live the Most Extraordinary Life
There are a few things in my life that make my life extraordinary but today I will only share five of these with you. I live in Namibia; it’s a beautiful country in Africa. 1. Practice something that scares you. The scariest thing for me ever was writing articles and…
By: MarleneW in  Home Based Business  >  Network Marketing   Mar 30, 2016  
  Likes: 1

Article Views: 2359    Report this Article