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Raised Print Business Cards - Design Tips
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Your business card is one of the most important aspects of direct marketing and networking. If designed correctly, a proper business card can leave a lasting and memorable impression. One such way to create a memorable experience with your business card is by the use of raised printing - or thermography printing - a printing process that raises the ink off of the business card so that it can be physically felt to the touch.

So how do you design effective raised print business cards? What restrictions are there on raised printing? What other advantages does this type of printing offer?

Restrictions

  • In most print-shops, the thermography printing process is restricted to only two (2) colors maximum
  • All designs must be a certain distance away from the edges of your business card, generally a quarter to a half inch unless you use full-bleeds
  • Colors cannot overlap, and in some cases cannot even touch

Knowing these key restrictions are vital in planning,creating, and ultimately designing an effective raised print business card.

Design Tips

  1. Make good use of "negative space" - for example, you could have a red box on your business card with your name imprinted in white in the middle. When printed, the box around your name would be raised, and your name would be flat. This is a great way to highlight information and make use of an "extra color" - the color of the card stock.
  2. Ensure that the colors complement each other as well as the card stock - too many times people utilize two clashing colors or print on a card stock that is too hard to read (IE gold lettering on yellow card stock).
  3. Use space wisely - generally, keeping your card simple is your best bet, but be sure to utilize the majority of the space on the card correctly, ensuring that the card looks "balanced".
  4. Choose images carefully - do not print images with super-high levels of detail or vast intricacies, these do not do well with the thermography process.

Using these tips, creating a viable and memorable experience with your raised print business card is certainly possible. Thermography printing offers many advantages over traditional full-color business cards, as full-color cards often have too much information, look too generic, and can be extremely expensive.

There are a few internet print shops that offer quality services as well as internet resources on this topic. Choose wisely through, as quality is often a main point of contention among people that order premium cards for their business.


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