This Article is About
business cards
contact marketing
marketing product
Thermographic Business Cards - Why They Work
Join 1000's of Authors at StreetArticles Today!

Thermographic business cards, more commonly referred to as "raised print" or "raised ink", are a rare alternative among consumers when compared to their flat counterparts. Thermographic cards are printed via a process called "thermography" printing, in which the a fine plastic powder is applied to wet ink, and then rapidly heated to a temperature in excess of 1,000 degrees Fahrenheit via a conveyer belt. This process literally raises the ink off of the card stock, creating not only an image that one can see, but also feel.

Since raised business cards are less common, consumers often pay a premium when ordering them. However, some thermographic business cards can be considerably cheaper than other alternatives. It's also important to note that due to the proprietary and unique printing process, there are generally a few limitations when dealing with raised cards. Generally, only two to three colors maximum are allowed, registration (the alignment of these colors) is often a premium, and full bleeds (ink touching the edges of the card) are often difficult for a vendor to print. Due to these unique printing conditions, very few print shops in the US still print this type of card.

So, even with all the printing restrictions, are these types of cards a viable alternative to the popular full color / flat cards that are commonly sold?

The answer is a qualified yes.

Of course, as with any type of marketing product, a business card is not a one-size-fits all. Further, many businesses and individuals do not give enough time and thought into the format, layout, design, and ultimate type of their business card.

Thermographic business cards offer a very unique advantage over any other type of card... they can be felt. Additionally, their look is often referred to as "traditional", making them popular amongst industry professionals such as CPAs and lawyers. However, the industry in which they are most effective is direct contact marketing and sales. This is due to the fact that the feeling of the card is more memorable to a prospective client or buyer. Psychologists suggest that the more senses that are tied to an experience, the more memorable that experience becomes. Adding a sense of feel to an otherwise forgetable business card could provide a slight edge that may make the difference between the trashcan and a sale.

Next time, before you purchase business cards, be sure to give proper thought to exactly what it is you're trying to accoplish and exactly how your card is setup to do that. Keep in mind that thermography business cards can be a viable way to help you achieve your goal.


Street Talk

No comments present
You May Also Like
Get The Lifestyle You Deserve!
How do you make your business run successfully? Plain and simple by duplicating and copying what others are doing! This is the easiest way for you get the lifestyle you deserve. We all have to start somewhere, my advice for you is to find yourself a mentor or find someone…
By: Chery Schmidt in  Internet and Businesses Online  >  Traffic Building   Jul 01, 2011  
1
  Likes: 0

Want to Explode Your Practice - Learn How to Market Your Chiropractic Practice the Right Way
The biggest problem chiropractors have is being able to market their services to the general public. Many times they rely on the clients they have, but this isn’t always the best way to market, because the clients may not want to talk to others. If you really want to market…
By: Joseph Gray in  Business  >  Marketing   Jan 18, 2013  
0
  Likes: 0

Photography Business Cards-Putting a Face on Your Business
In the past, all business involved handing a business card to a new contact. In some cultures today, that is still accepted business practice. When you hand someone your business card, you are giving them a miniature bit of advertising about your business, some information that they can not only…
By: Jacques Misteau in  Business   Jan 21, 2011  
0
  Likes: 1

Five Ways To Retain Top Talent In Your Organization
Recruiters of the new Business World: In a world where Entrepreneurship has shook the very roots of corporate culture and good talent has become hard to find and even harder to retain, Human resources management has become a corporate dinosaur being quickly replaced by a new breed of experts called…
By: Caliber Vantage in  Business  >  Networking   Apr 06, 2016  
0
  Likes: 0

Essentials Of Powerful Business Networking
Business Networking is as old as business, which thusly is as old as the human conscious state. What are the basic, constant statutes of systems administration in an aggressive, products and administrations situated coliseum? Understanding these standards can place us in an effective position in the business world on the…
By: Zeeshan Ahmad in  Business  >  Networking   Feb 23, 2016  
0
  Likes: 0

Benefits Of Ccnp Security Training for Security Professionals
IT industry is growing and spreading across the world like no other industry and for that reason demanding professional experts in all areas of specialization more especially networking. Various sectors of IT are also and equally growing in every part of the world. Networking is simply the most sprouting sectors…
By: prabhu1 in  Business  >  Networking   Jan 09, 2014  
0
  Likes: 0

Enhance Your Worth Through Cisco Ccna Voice Training
If you wish to work as a voice engineer, voice manager or voice technologies administrator, then taking CCNA voice training is all you need. These are specialized job roles that many companies all over the world are looking for experts to fill. Taking CCNA certification like CCNA wireless and CCNA…
By: prabhu1 in  Business  >  Networking   Jan 02, 2014  
0
  Likes: 0

Ccnp Training - A Necessary Cisco Certification for All It Professionals
Cisco training programs have become the most sought in the IT industry and so is CCNP training. Passing all the tests provided by Cisco will definitely help you to extend your professional level. Cisco is actually rocking the market because it offers updated training from time to time. You will…
By: prabhu1 in  Business  >  Networking   Dec 18, 2013  
0
  Likes: 0

Forex Tips From Boafx Trading Signal Solutions Everyone Needs To Know
Forex is actually a shortened version of foreign exchange. This is a market where traders around the world trade one type of currency for others. For instance, an investor from America who had bought one hundred dollars of Japanese yen could believe the yen is getting weaker when compared to…
By: Adam Woods in  Business  >  Networking   Dec 04, 2015  
0
  Likes: 0

The Advantages of Raised Print Business Cards
Business cards are one of the most basic, although powerful marketing tools currently used in business today. They effectively serve a number of purposes, allowing a person to convey simple concepts such as a name, phone number, and an address to the more complex such as a full-blown business proposition.…
By:  in  Business  >  Networking   Jul 27, 2011  
2
  Likes: 1

Why Choose the Cisco Ccna Voice Specialization
Cisco CCNA has been considered as one of the career boosters in the IT field following that most companies across the world; actually almost 50% of them now have a security and networking department which calls for recruitment of experts in such areas. Successfully completing a course in Cisco networking…
By: prabhu1 in  Business  >  Networking   Dec 26, 2013  
0
  Likes: 0

Ccie Security Training And Certification - A Certification for Elite It Professionals
If you are pursuing a career in IT, you must be aware what it means holding a Cisco CCIE certification. CCIE is considered the highest qualification and certification one can achieve in hardware and networking field. All networking security professionals are looking forward to attaining the industry standard certification by…
By: prabhu1 in  Business  >  Networking   Jan 10, 2014  
0
  Likes: 0

Why Should You Get Cisco Ccna Training?
With the fast growing IT industry, as a professional in the area of networking you need to work your way to ensure you have secured a lucrative opportunity like many other professionals. Undertaking Cisco CCNA training is crucial for this purpose to help you improve your career potential. There are…
By: prabhu1 in  Business  >  Networking   Dec 27, 2013  
0
  Likes: 0

Why Should You Get Cisco Ccna Security Certification?
The importance of various IT professional certifications is increasing on a daily basis in the modern world. The certifications are now in very high demand in the corporate market since many organizations need the professional expertise. In case you are an IT professional looking forward to enhancing your skills and…
By: prabhu1 in  Business  >  Networking   Jan 07, 2014  
0
  Likes: 0

Brief Information On Ccna Voice Certification And The Voip Concepts You Should Know
In the recent past, there has been observed a growing demand for IT professionals with networking expertise in Voice and telephony technologies. This has further attracted many professionals in IT into getting trained in this crucial specialty so as to be able to administer a voice network effectively. Getting the…
By: prabhu1 in  Business  >  Networking   Jan 06, 2014  
0
  Likes: 0

Article Views: 1664    Report this Article