To make a mark in the highly competitive online education domain is a difficult job. If you are a small start up and you intend to popularize your classes across the virtual world, you have to explore various marketing avenues to reach out to your target audiences. Simply floating a learning portal and coming up with an online class registration form along with its associated payment options will not serve the purpose or spell success for you in any way. Here are a few marketing guidelines that you may follow to promote your classes online:

Blogging on your own site:

To introduce people to your online course offerings and educate them about your business objectives, post quality articles on your corporate blog site. Write short, info-rich articles, hyperlink important keywords, and guide your readers to the online class registration and payment pages so that they can sign up for the courses conveniently. Engaging articles do grab the attention of online readers and impact their course enrollment decisions subsequently. So, you can generate decent business leads this way by converting your blog readers to confirmed registrants. Guest blogging on other popular blog sites can also give you good results.

Social media marketing

Open accounts in all the major social networking sites and create dedicated class pages therein. If it is a micro-blogging site, keep posting short and informative updates about your classes, and if there is scope for more, do go in for more elaborate paid promotions. Post short articles, online calendars and program catalogs, class modules, and so on. Build up on your friend and follower base. As they start taking interest in your posts and follow them and comment on them on a regular basis, ask them to check the online class registration form page.

Video posting

There are many websites that allow posting of video clips. Create slides with voice-overs to explain your course outlines and post the same on these sites. Given the wide reach of these portals across a varied target audience you will surely find a good number of registrants for your courses in a short time.

Creating wikis

Write in-depth articles on your industry and courses and post them on Wikipedia. Readers will read your articles and edit them or add the latest updates. Exposure on Wikipedia will help you draw in more online readers to your corporate site as anyone interested would thereby search for business or course offerings via a search engine. It is indeed a great way to share your domain knowledge with global target audiences.

Participating in online learning communities

The internet world is replete with online learning communities where people sharing common views about education participate in various online activities. Be a part of these online education communities and let the members know about your course offerings. Once you are able to generate interest among the community members, you may ask them to check your corporate website and visit the online class registration page.