Mobile Sports Betting, Online Betting’s Crux
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Mobile sports betting has always been the cat’s meow in the online gambling industry. Its unprecedented rise prompted gaming providers to be more innovative and sensitive in developing betting applications that would help them dominate in their respective markets.

Just recently, a study shows that investments in mobile betting or gambling are expected to experience a 43% growth from 2015- 2019.

Deloitte, for one, forecasts an estimated £4.4 billion worth of revenue by 2018. Considering how lucrative the industry is, it is only fitting to look forward to an unprecedented increase in the number of mobile betting applications being created and offered to the public. Similarly, it is also presumed that the number of bettors downloading these applications, will also experience an increase. This is despite the limitations or restrictions that Google Play imposes on these apps.

Its availability and accessibility is hardly an issue nowadays. Akin to that of the online casino or betting software, mobile betting apps can now be downloaded in the provider’s main site or in other application stores.

It is not just accessibility

When mobile betting was introduced, it gave a new meaning to “accessibility and mobility.”

In the earlier days, such concepts can only materialize with the use of heavy desktops and laptops. These gadgets are often linked with comfort and convenience.

But then again, the emergence of smart phones—a device that would perfectly fit into one’s pocket—a device that can be easily carried around, opened opportunities that made online gaming more accessible. Nowadays, smart phones have become an integral part of an individual’s daily routine—so much so that they have already influenced the user’s behavior.

The behavioral change—the manner in which individuals use their mobile phones readily contribute to the popularity of mobile betting, which transcended beyond plain accessibility.

More than anything else, this platform provides a more efficient gaming experience. This is made possible by the push technology that mobile sports betting implements.

This technology immediately delivers important information that could aid punters in their betting decisions.

In major sporting events such as the World Cup or Champions League, mobile sports betting apps are quick to deliver changes in betting odds. And since smart phones almost never leave the side of their owners, these updates are received immediately. This is in stark contrast to previous online betting practices, wherein users still need to log-in to their desktops or laptops.

The same advantage is felt when it comes to performing deposits and withdrawals. Many thought of these features as risky. Later on, such notion was soon dismissed.

Live video streaming has also become possible with mobile sports betting, thus making it even more attractive to users.

A few challenges

The mobile sports betting world is not perfect. And definitely, it continues to confront certain challenges.

One of this is that the user’s age cannot be fully determined. Likewise, its accessibility has limitations as well. In areas or regions where online gaming is prohibited, mobile betting may not be the perfect solution in penetrating those markets. Moreover, application glitches may prevent members from patronizing the application again.

However, these problems are not major concerns of the punters. Instead, these shortcomings should be perceived with hope and eagerness for these problems would soon pave way for brilliant solutions that would make mobile sports betting even more efficient.


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