QR codes give desktop visitors easy app access – and they are an emerging signal for mobile search rankings. Provide a dedicated QR for each app. The links should be compressed before generating the QR, since native Apple and Android site URLs exceed 50 characters and you will want low-density QRs around 25x25 pixels. Make sure your increase app store ranking QR platform lets you measure crawl requests from major bots.

Any press releases you publish to promote availability of your app need to feature links with branded anchor text pointing at the app download page at Apple or increase app downloads Android. Some news outlets will post your release “as is” with links intact, forming an instant backlink network, with great anchor text pointing at your new app.

Ideally, you want to use links in your press release that let you easily change the destination later via 301 redirect without changing the release itself for when Apple or Android move your app to a new URL. Your app’s name plays a critical role in how users discover get more app downloads it on the App Store. Choose a simple, memorable name that is easy to spell and hints at what your app does. Be distinctive — avoid names that use generic terms or are substantially similar to existing app names.

Notice how your app name will appear in the App Store on iPad, iPhone, and iPod touch. Long names may be truncated, which means users will not see improve app ranking all the characters. We recommend keeping your app name to around 23 characters or less for optimal presentation on every iOS device. Brand pages on Facebook, LinkedIn, Google Plus and Wikipedia all allow multiple URLs in your profile.

Your social profiles are also powerful search ranking opportunities in their own right. Why not give your apps an added boost? Aim the link equity of your social profiles at your app pages. While social sites such as Facebook do not allow you to mobile app optimization create anchor text with your link, you can still use branded redirect links to track clicks and crawls between third-party social sites and your app pages to evaluate what is working. Getting your iOS and Android apps to win Google’s heart is not rocket seo for apps science. It is mostly deciding what you want, and aligning your digital assets to send the same signals. When you do, Google will love you for it. Most importantly, so will your mobile consumers.