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5 Tricks To Build Your Photography Business
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5 Tricks To Build Your Photography Business

Over the past few years, the photography business has changed drastically. There has been a huge influx of new photographers. Some are very talented, others just have nice equipment. Setting yourself apart from the crowd has gotten tougher every year. The key to building your business is to go where the customers are - online!

Social Media Marketing

Social media has forever changed the landscape of advertising and marketing. People are far more trusting of peer recommendations than they are of ads. Aren't you the same way? This is why it is critical to have a strong online presence.

Over the past several years, more and more people are flocking to sites like Facebook in order to keep in touch with their friends and even spy on their competition. It is very unlikely that this trend will change anytime soon. In fact, it seems to only get stronger every year.

The social media landscape is wide open and continually growing. The problem is, where do you begin? Many people toil away for hours without any real strategy or plan. This is always a recipe for failure. You need to work smarter, not harder. If you are at a loss on where to start, here are some tips:

Sign Up With The Big Three

Facebook, Twitter and LinkedIn are the three biggest social media networks right now, but Google+ is closing fast. If you haven't already done so, sign up for accounts with all of these services. You don't have to update ALL of them right now, but at least fill out your profile info. You want to give people a way to find you.

Add A Blog

If your website doesn't already have a blog, you should add one. I switched over to a blog-based website a couple of years ago and the traffic increase has been a huge boon! By keeping your site fresh with new content, you will keep potential clients coming back again and again. Plus it is a great way to show off your best images!

Interact

Don't just broadcast your message to everyone. You have to interact and become part of the conversation. If all you do is blast out info on your business, you are essentially the 2012 version of junk mail. People buy from people they know and trust. Your job is to build that relationship. Ask questions that about photography and jump in when answers when you can help.

Newsletters

Email marketing services like MailChimp and ConstantContact will allow you to keep in touch with your client base on a regular basis. You don't have to send out an eloquent, 10 page essay every month. Just touch base with them and share a story or two.

Just Do It

The biggest thing is to just jump in and try it. Learn the basics, then spread your wings. There are plenty of tools to help you work more efficiently, like Tweetdeck or Buffer. Don't let it overwhelm you - just add one piece at a time and the results will follow!


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