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Do Photographers Need Linkedin?
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Do Photographers Need Linkedin?

With the onslaught of information we face these days, it is easy to get overwhelmed by social media. Between all the Facebook updates and Twitter messages - minutes can turn into hours. Next thing you know, the whole day is gone! So why would you want to add ANOTHER thing to the mix? That may be true- to a certain extent- but you should at least consider one more option...

LinkedIn

While Twitter and Facebook are much more social in nature, LinkedIn is more popular with the corporate set. It seems much more suited for helping someone find a job - kind an online business lunch!

For a photographer, this is a great place to be for two reasons. One is the fact that not as many photographers participate in LinkedIn, so it is a little easier to stand out from the crowd. You still need to interact with people and build relationships, but you won't be one of a zillion photographers hitting the people with information.

The other great thing about LinkedIn is that it has a clearly-defined demographic. You know what kind of people are on LinkedIn, so it is easy to tailor your message to your audience.

What Works?

The biggest thing I've had success promoting on LinkedIn is business head shots. If you can show people that you are capable of making them look good, you won't have too much trouble drumming up business on LinkedIn.

One thing to keep in mind is that this audience is always pressed for time. You need to get to the point quickly and clearly. LinkedIn isn't the place for "Just went to the grocery store- the lines are so long today" types of updates. Try and keep things business-related and your audience will stay much more engaged.

Homework

Do your homework and read up on the various uses for LinkedIn and apply them to your own business model. If business head shots is something you would like to do, then start posting some of your best work on your profile page. Offer special "LinkedIn Only " prices to your contacts. You have to give people a reason to click on your site. If your work stands out - people will notice.

Give It A Try

Spend some time this weekend snooping around the site. If you haven't already signed up, create an account for yourself. If you HAVE signed up, then spend some time updating and completing your profile page. So many people don't do this. Remember, you want to make the best first impression possible. There might not BE a second impression!


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