This Article is About
photographers
media accounts
several factors
waste of time
followers
algorithm
images
Should Photographers Care About Klout?
Join 1000's of Authors at StreetArticles Today!

Should Photographers Care About Klout?

What IS Klout?

If you haven't heard of it, Klout is a relatively new website that ranks your social media "klout" or more specifically, your influence in the online world.

Most people have very strong opinions about Klout - either positive or negative. Some folks think it is incredibly cool and dedicate a lot of time trying to improve their score. Others find it to be too arbitrary and a big waste of time. So should photographers - or anyone else for that matter - really care about their Klout score? In my opinion, the answer is yes- if you use it correctly.

Score

Klout assigns everyone a score from 1-100 based on several factors. It is a secret algorithm, but it seems loosely based on things like how many Twitter followers you have, how often they retweet you, how often people share your Facebook updates - and things like that. Basically, it is your ability to move people to action.

Perks

Depending on your score, you might be eligible to claim some "perks" from the website and their sponsors - anything from a free phone to free business cards. I haven't personally had much experience with the perks, but friends have told me that the prizes can be pretty cool!

So Why Use It?

I think Klout is an excellent tool to measure your progress in social media marketing. After all, if you have a lot of people following you and reacting to your posts, you are obviously gaining influence in your industry or area of expertise. Are people commenting on the images you post online or just passing them by? Klout will track this and let you know how your plan is working.

How Do I Use It?

First things first- you need to come up with a social media plan. Decide how much time you can spare and what specific goals you want to reach. Next, decide what you need to do to reach these goals. Once you have a solid plan in place, you are ready to start tracking your results.

Go to Klout (dot com) and login with all of your social media accounts. Klout will tell you your score - likely in the 20s or 30s if you are just starting out. Make a note of this number and stick it on your computer or something. Every few weeks, check in with Klout and check your score. If your social media campaign is working properly, you Klout score will likely be rising. Again, it isn't important what your score is... it only matters that it is moving in the right direction.

By using Klout to measure your progress, you can see what works for you and what doesn't - then adjust your social media plan accordingly. The photography industry can be very competitive- so use social media to give yourself the edge.


Street Talk

No comments present
You May Also Like
Youtube For Photographers
Get In The Game We all know that Google is the number one search engine in the world, however, did you know that YouTube is number two? That's a LOT of traffic! As a photographer, if you aren't taking advantage of YouTube, you are missing out on a huge group…
By:  in  Arts and Entertainment  >  Photography   Jan 10, 2012  
0
  Likes: 0

Do Photographers Need Linkedin?
With the onslaught of information we face these days, it is easy to get overwhelmed by social media. Between all the Facebook updates and Twitter messages - minutes can turn into hours. Next thing you know, the whole day is gone! So why would you want to add ANOTHER thing…
By:  in  Arts and Entertainment  >  Photography   Dec 20, 2011  
0
  Likes: 0

Do Photographers Need Twitter?
In the age of digital, photographers spend a lot of time at their computer already. There is email, calendars and of course, Photoshop. So do we really need another thing to keep us chained to the computer? It depends on your business. Twitter Even if you don't have an account,…
By:  in  Internet and Businesses Online  >  Social Media   Dec 05, 2011  
0
  Likes: 0

Don't Over - pose!
My biggest complaint with many photographers? Over-posing. I've heard stories and witnessed photographers spend what seems like hours posing a picture just to take one or two pictures and move on to the next pose. This is horrible! You are going to miss so many natural looking pictures by doing…
By: Jon Moore in  Arts and Entertainment  >  Photography   Jun 08, 2012  
2
  Likes: 1

Ramcage - Social Media Marketing Of The Future is Here
Haven't heard of Ramcage yet?I am surprised becasue Ramcase is the new social media platform that was just released at the end of last month that is taking the world of social media by storm.So what is so special about Ramcage?Ramcage is not reinventing social media, just how we use…
By: Justin6 in  Internet and Businesses Online  >  Social Media   Nov 02, 2011  
0
  Likes: 0

Using Internet Marketing to Make An Impact
Some people fear marketing online. It makes sense that those who do not understand what is available to them, fear getting involved. To end that fear and instead feel great confidence, one has to educate themselves about what Internet marketing can do for their business. This article will give you…
By: TroyF in  Internet and Businesses Online  >  Internet Marketing   May 15, 2013  
0
  Likes: 0

Need A New Career? Consider Internet Marketing
When it comes to marketing, traditional methods require you to have education in the field. Few people will hire someone who doesn't have experience or a degree. That said, online marketing is a whole new world where it is your skill and drive which bring you success. If you would…
By: TroyF in  Internet and Businesses Online  >  Internet Marketing   May 15, 2013  
0
  Likes: 0

Facebook And Twitter Jobs To Do From Home
If you are fortunate enough to be in a well paid job that you love then I take my hat off to you and wish you all the success for the future. For those who are not so lucky, you may find this article to be of interest. You may…
By: Craig Dean in  Internet and Businesses Online  >  Social Media   Apr 03, 2012  
3
  Likes: 7

What You Should Know About Las Vegas Short Sales
Short sales are said to be the most complicated processes that you can take if you are in the real estate industry. There are a lot of things that you need to know about it, and you need to make sure that you are going to work well if you…
By: Todd Miller in  Real Estate  >  Foreclosures   Aug 15, 2012  
0
  Likes: 0

Types Of Wedding Photography Chester Styles
Brides and grooms to be, have to take numerous decisions when planning their wedding such as choosing the venue, hiring a band, flower arrangements, Wedding Photography Chester, etc. Couples who want to have beautiful memories should take their time to find a reputed Wedding Photography Wirral provider that offers them…
By: Sheraton Veranda in  Arts and Entertainment  >  Photography   Jun 06, 2016  
0
  Likes: 0

Why Hire A Professional for Wedding Photography Cheshire
A wedding is an extremely important day in one’s life and it is vital that you get your memories captured in the finest way possible on this big day. The wedding photography North West hence needs to be done by a trained professional who will be able to capture the…
By: sylver in  Arts and Entertainment  >  Photography   Jun 05, 2016  
0
  Likes: 0

Wedding Photography Manchester – What You Should Do
There are many who create a lot of fuss about their wedding photography and why not? After all, the wedding photos keep the memories of the day going and one can relate the stories to their children and grandchildren and use the photos for reference. When a photographer frames the…
By: sylver in  Arts and Entertainment  >  Photography   Jun 05, 2016  
0
  Likes: 0

Your Fantasy is No Far to Come In Reality
Internet has made the lives easy and comfortable by its huge service and finding own requirement anyone can rely on this technology as it is the best source to find anything in the world. Being a car lover, you can avail the preliminary requirement of your passion by internet only.…
By: Vishal Devsharma in  Arts and Entertainment  >  Photography   May 31, 2016  
0
  Likes: 0

Advantages Of Having Social Media Wall
Most often the social media marketing is used as a tool nowadays by the companies and individual businesses. The success of social media marketing is based on the extent you involve your employees and your stake holders and visitors. There are however many benefits of having a social media wall.…
By: elle4 in  Arts and Entertainment  >  Photography   May 28, 2016  
0
  Likes: 0

Make Your Party Joyful By Photobooth
Capture the fun and celebrations of your party through the photos taken with our IBoothme photo booth. It is always a great idea to find a photo booth that can help to spice things up. It is the perfect addition to compliment any party. It can be difficult to capture…
By: elle4 in  Arts and Entertainment  >  Photography   May 17, 2016  
0
  Likes: 0

Article Views: 2082    Report this Article