On October 27th #girlbosses from all over Sydney gathered at the Ivy’s Sunroom to watch our third BAZAAR At Work panel discussion, presented in conjunction with The Outnet. BAZAAR’s editor-in-chief Kellie Hush spoke to Code Like a Girl founderAlly Watson, Network TEN’s chief digital officer Rebekah Horne andOracle Fox’s Amanda Shadforth, in our first digital-themed event.

Here, we shine a light on the ten pearls of wisdom we garnered from listening to these four inspiring women.

1. Australians touch their phones every 90 seconds.

Rebekah Horne says Australians are amongst the biggest tech users in the world, but warns that getting too caught up in the digital world can be dangerous. “When I heard that statistic I thought to myself, ‘Don’t become that,’” she told the panel.

2. Coding is the language of the future.

Ally Watson says coding is being taught as a language in primary schools in the UK and Europe in the same way as French or Italian. “Coding is probably one of the most important skills of the 21st century,” she says, suggesting the Australian school system needs to get on board.

3. Women need the support of other women to succeed.

All three panellists agreed that for women to continue succeeding in the workforce, they need to be constantly supporting each other. When asked “what women want” panellist Ally Watson said, “Women want more women, women to look up to, women to support them.”

4.Blogging is a serious business.

Amanda Shadforth says blogging gets a bad rap, but she treats Oracle Fox like a creative agency and serious business. “Having the title 'blogger' beside my name makes it hard to show people that I’m more than that,” she says.

5. The “human element” matters.

Rebekah Horne, who has worked in digital for most of her career, claims she owes her success to “understanding the human element” as well as the technical element in her line of work.

6. Karlie Kloss is a great role model.

Ally Watson says we need more figures like Karlie Kloss who are encouraging girls to pursue areas like coding, which may be considered ‘for the boys’. “What she is doing is absolutely great for young women.”

7. Blogging is a 24/7 gig.

“Social media is a hungry beast,” says Amanda, who posts to Instagram at least 3-4 times a day – even when it’s the last thing she wants to do.

8. Be empowered by gender inequality.

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“The Australian media landscape is very male dominated, but that creates an opportunity to empower your fellow woman,” says Rebekah Horne.

9. Don’t think tech is a man’s game.

“Not enough women get into tech and too many women leave the industry,” says Ally Watson, who thinks that women are scared off by the stereotype that technology and engineering are fields for men.

10. Value creativity.

Although she officially works in digital, Amanda Shadforth – who was a visual artist before making the switch to blogging - says she feels extremely lucky to express her creativity every day. “The beauty of the fashion industry is that we can be so creative, anything is possible in this field.”

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