Modern times have distorted many concepts for us extensively. One of the more prevalent issues in this domain includes the issue of body image and the obsession with ‘the perfect body’. While men are also targeted a lot regarding body image, women are targeted more in this society. Every brand, be it cosmetics, soap or clothing, all offer skinny women as their models and this eventually induces psychological trauma in the general population. This article talks about how the perception of attractive and perfect is changing, especially when it comes to lingerie and why this is important.

All women will universally agree on the importance of one thing in their wardrobe: good quality, comfortable lingerie. Whereas lingerie is a word that is immediately associated with toned, skinny and sexy bodies with no more than a size 8, people might be surprised to find that even plus size women indulge in shopping for lingerie. Modern times and commercialism have rendered us blind to the beauty of all sizes, but thankfully the media haven’t lost its conscientiousness and penchant for challenging norms. There have been many incidents and campaigns in the past year that have advocated the issue of discrimination when it comes to models and the existence of plus sized models. As a result, many brands have launched plus sized ranges and covered shoots accordingly.

One of the growing problems with lingerie was becoming that it has been too restricting in terms of sizes; famous brands often provide bras in certain sizes and their support is not enough for women of all sizes. On this front, New Zealand based Lonely Lingerie, an underwear range, offer lingerie of different sizes, with their aim being comfort and inclusivity. The comfort part they cater to by not doing any padded or push up bras; they offer soft cups and underwired ones that are perfect for everyday wear, provide the right kind of support, enhance shape and encourage the concept of ‘comfortable in your own skin’. The main focus and target audience for Lonely has been women that have not found the perfect lingerie elsewhere.

Another interesting thing about Lonely Lingerie has been the campaign photo shoot. Photographer and models were given a few sets of underwear and told to photograph simple and candid moments. The results turned out to be incredibly realistic, simple and touching. Morris, the founder of Lonely, admits that the goal of their brand is to challenge certain stereotypes and work towards making comfort the first priority. Similarly, Aerie by American eagle has also launched a campaign focusing on using regular, everyday women to model their intimate’s collection in order to battle with body image issues and eating disorders. What really surprises is the force by which this issue is being raised and dealt with. Lingerie Dubai, exclusively offering high end lingerie, is also now changing the general outlook.

In the final analysis, this whole issue becomes much bigger than just lingerie; sports Illustrated also featured a plus size model on their cover this year for the first time. Like Aerie, we need to battle body shaming, body image issues and eating disorders and spread positivity around the world. There is too much psychological trauma and scarring related to these issues and our job should be to promote healthier, happier individuals. Even something like lingerie Dubai should not make women feel like they need to be a certain size or shape to be attractive or sexually appealing. Hence, as a global movement, our focus should be on acceptance and empowerment, on the definition of beauty as all-encompassing and on healthy lifestyles.