“our Revenue Last Year Was $107 Million” Ellen From Scuba Choice
Join 1000's of Authors at StreetArticles Today!

“our Revenue Last Year Was $107 Million” Ellen From Scuba Choice

Ellen from Scuba Choice sells everything to do with scuba diving and started her eCommerce business in 2011 with her father, she is now running the multi-channel eCommerce business with 8 people on a day to day business all from starting from business from scratch in the garage.

Hi everyone, Ellen from Scuba Choice shares her incredible journey on SellingOnlineToday!

Some thoughts from the interview

“In 2009 the American economy crashed so my father’s traditional wholesale business wasn’t in the best shape. So we wanted to turn this disadvantage into an advantage of selling stuff online instead of just doing a traditional wholesale. He came to me and asked me to help to start this new venture in 2011. In the beginning we were just starting it from our garage.”

“For those people who are not sure and who are concerned about needing a lot of money to start a business, you can start a business with $1000 or even less than that.”

“My father was in the wholesale business for scuba gear and we knew all the vendors for that so we thought we should just start an ecommerce business for Scuba Diving gear.”

“I think you don’t have to be an expert for your business for you have to be an expert for your selling technique, that is how you get your sales boosted every year.”

“We sell on eBay USA, eBay UK, Amazon USA, Amazon UK and Amazon Japan.”

“Our sales to Amazon UK are pretty good. I assume that the products in the UK, especially the scuba diving products, are more expensive than in the USA market. The only thing that is a little bit pricey are the shipping fees but people in the UK are willing to pay the lower product cost plus some shipping fee for them to get the stuff.”

“I’m not sure about Amazon Japan as we have just launched it early this year and we have only had 40 products translated. So we don’t have the whole catalogue on Amazon Japan so we don’t get as much sales as we do from Amazon UK.”

“At first we listed separately but we are trying to integrate it with channel advisor so we can get everything, all the market places, synced together.”

“We started integrating from March 2015.”

“I think it is the most powerful platform we have seen online out there.”

“If you can see it as hiring an assistant you wouldn’t think the price is that high.”

“We have 15,000 SKUs.”

“I like Amazon the best just because the service is fast and it is easier to manage all the SKUs. You can use an excel sheet to upload a template.”

“It is better if you have a lot of products. If you have under 10 products, you can use Amazon’s seller central.”

“For all the new products I am uploading into channel advisor first and they will synchronise them to all the platforms.”

“Our revenue last year was $1.07 million.”

“The UK market is definitely growing so I suggest people to go with that.”

“We are actually the vendor of Amazon so we are not using any FBA. The platform is called Vendor Central.”

“It is ok; it does generate a lot of revenue for us but they do have a lot of technical issues with in Vendor Central. Some times when they received certain products they mark it as they haven’t received it and they deduct money so that is a main concern.”

“You should try Vendor Central if you have a lot of stock in you inventory, if you have good cash flow and if you costs are really low so it is ok if they deduct the items from you.”

“Most of the products are manufactured by us, we call them Scuba Choice brand. We also carry a big brand from Italy called Cressi.”

“It does take to build up the brand but in the long term you have to have your long term you have to have your own brand to do the manufacture yourself as you have control on inventory and control on the price.”

“Sometimes there are dive shops that approach us for our products and we do supply them.”

“I have an inventory system called inflo inventory which is the best.”

“Customer service is definitely the key to online business as the customer service represents the company reputation. They don’t get to see you so the only way they can find out about you is by your customer service either by phone or in email.”

“We have about maybe 5 return packages every day but it is quite a small amount compared to the products sold. For scuba products we don’t size variations for many products just colour variations so we don’t have too much of a return problem.”

“We hire an SEO assistant and it definitely brings a lot of sales through that.”

“Give customers a coupon code for your website.”

“It’s rebuilt my passion and my salary boosted so fast so I have total financial freedom, I can travel whenever I want and I treat this job as my baby.”

Best Advice: “Understand the concept you either grow or die, you need find a new way to constantly develop new items, bring new products or find a new way to market your business because if you don’t do that your competitors will out run you and you will fade out. You need to get on that and try to upgrade and improve your business. If you want to find out how I did this I started a website called ellenpro to help people.”

Book Recommendation: The Success System That Never Fails – William Clement Stone

What do they offer?

The Scuba Choice mission is to provide beginners and experienced divers worldwide with an informative, convenient, and reliable one-stop shopping environment where they can buy extensive water sports equipment ranging from personal snorkeling gears to advanced scuba gear at unbeatable prices. Their success stems from long-term, organic growth as a result of total customer satisfaction, teamwork, and an overall commitment to being the leading authorized distributor through their value-added services. Their team works after hours to provide prompt and satisfied answers to customers,

Listen online here.

Listen on iTunes here.

Want to find out more about what I do? Check out how to dramatically increase your online sales here.


Street Talk

No comments present
You May Also Like
“make Sure It’s Viable, Don’t Waste Your Time, Your Effort, Your Money Unless You Can See it Paying Off at the End” Rob - Parade Antiques
Rob from Parade Antiques sells items in the area of collectibles, memorabilia and antiques. Based in Plymouth, the business was established in 1997. Around five years ago, Rob started the Company’s eCommerce business alongside friend and business partner Alex. Parade Antiques trade through their own website and through eBay and…
By:  in  Internet and Businesses Online  >  Podcasting   Jun 01, 2016  
1
  Likes: 1

“it’s An Art Form In Capturing the Customer And Keeping Them Buying From You Again And Again” Andy - Printer Basics
With over 15 years in the business Andy has perfected his selling technique on online platforms such as eBay, Amazon and his own website. Printer Basics is located in Cheshire UK and was originally a mail order service but was updated to a eCommerce website as the times changed! Hi…
By:  in  Internet and Businesses Online  >  Podcasting   May 28, 2016  
0
  Likes: 0

“you Always Have to Try And Achieve A Profit on Every Sale” Alasdair From Badger Inks
Alasdair has been trading ink cartridges online since 2009 through eCommerce platforms such as Amazon and eBay and through his own website badgerinks. He is based in East Sussex with a small team around him. Alasdair has recently started a bricks and mortar business alongside his thriving online business selling…
By:  in  Internet and Businesses Online  >  Podcasting   May 19, 2016  
0
  Likes: 0

“you Have to Put In the Maximum Amount Of Effort, And If You Do That You Will Split Some Return Michael From Kenco Spares
Michael is a Northern Irish trade man that runs Kenco Spares and been operating since 1960 and since then started an eCommerce business in 2002 selling on multi-channel platforms such as eBay and Amazon. As well as having an online eCommerce store Michael also has a bricks and mortar store…
By:  in  Internet and Businesses Online  >  Podcasting   May 12, 2016  
0
  Likes: 0

Make Sure Your Deliveries Are Prompt, Customer Service is Excellent And Communication is Excellent, Customers Expect Nothing Less
David from Run Active has 2 aspects to his website, one is for the performance running market and his second eCommerce business expands into the niche market for his other multi channel site Muddy Kit for people that endure the tough muddier events & races. As well as running successful…
By:  in  Internet and Businesses Online  >  Podcasting   Apr 25, 2016  
0
  Likes: 0

“just Stick at it There Will Be Good Times And Bad Times But If You Stick at it And Work Hard You Will Get Through” Brendan From Homeline Furniture
Hi everyone, Brendan from Homeline Furniture shares his incredible journey on SellingOnlineToday! Download Link Brendan from Homeline Furniture was started by his father by creating a bricks and mortar store in 1991 in County Tipperary, Ireland and evolving into the world of eCommerce multi selling covering your house needs from…
By:  in  Internet and Businesses Online  >  Podcasting   Apr 20, 2016  
0
  Likes: 0

“if You’re Going to Do Something, Do It, And Do it Right” Roisin From FR Cathcart Ltd
Roisin from F.R. Cathcart Ltd is a special person I helped way back set up their now booming eCommerce website, and have massively progressed since then and I hope will continue to do so! The F.R. Cathcart Ltd business started 40 years ago as a brick and mortar store in…
By:  in  Internet and Businesses Online  >  Podcasting   Apr 12, 2016  
0
  Likes: 0

“if You Love Something, Then I Think You Can Make it Work, I Think You Really Can” Helen From Lente Designs
Ecommerce business Lente Designs has been running for over 6 years by herself with casual staff over busy periods, Lente Designs started very slowly running 3 days a week. The couple not happy with their day to day jobs decided to plunge into making their own business. Taking a risk…
By:  in  Internet and Businesses Online  >  Podcasting   Apr 06, 2016  
0
  Likes: 0

“if You Don’t Include Everything Into Your Matrix, You Will Find it Very Hard to Make Any Money” Andrew From Engineers Mate LTD
Andrew runs Engineers Mate with 3 other directors, starting in 2011 the eCommerce business is relatively new, they have 2 branches; one in Dudley and one in Halford, they also have 2 trade counters as well as trading on multi-channel platforms such as eBay, Amazon and their own website. Starting…
By:  in  Internet and Businesses Online  >  Podcasting   Mar 29, 2016  
0
  Likes: 0

“just Go for It, Don’t Say OK Well Maybe I’ll Do it Tomorrow, Maybe I’ll Do it Next Week, Just Take the Bull By the Horns And Go for It” Michael From
Michael has been in the supplement business for approximately 11 years starting way back in 2004. Finally in 2008 he took the chance to buy out the owner of the company so he could pursue his own eCommerce adventures. In 2011 he took the chance to open up a store…
By:  in  Internet and Businesses Online  >  Podcasting   Mar 22, 2016  
1
  Likes: 0

“work In An Area That You Really Love Otherwise It’s Just Not Going to Happen” Jenny From D For Dog
D for Dog began life in June 2004 as a dog photo gallery and shrine. Jenny Prevel took inspiration from her dogs Boycie and Berkeley to grow the site considerably since then to include dog news, events, articles and funnies, plus deaf dog information, a friendly dog forum, and of…
By:  in  Internet and Businesses Online  >  Podcasting   Mar 15, 2016  
0
  Likes: 0

“do it Now If You’re Looking Into It, Just Do It, Because If You’re Not Going to Do it Tomorrow You Can Do it Today” Simon From Duke Gifts
Duke Gifts is all about printed personalised gifts, there’s now a lot of people doing a similar thing, but when Simon started it was all about his graphic design being the best of the best! All of the products on the site are made by Simon himself, and then printed…
By:  in  Internet and Businesses Online  >  Podcasting   Mar 09, 2016  
0
  Likes: 0

“my Mind Set on Making Net Profit is From the Start Make Sure You Are Making Money” Jay From DJM Direct
DJM Direct is based in Nelson, Lancashire and many years ago Jay worked for a small business in Huddersfield and sold DIY products, contracts etc. In 2004, after experimenting with different products and finding the right products, they decided to move into to a 10,000 sq. ft. warehouse in Lancashire…
By:  in  Internet and Businesses Online  >  Podcasting   Mar 01, 2016  
0
  Likes: 0

“if You Have Sales You Can Overcome Most Problems, If You Have the Best Plan In the World And No Sales That’s Insurmountable” Daniel From Shellac Nail
Daniel started Shellac Nails in November 2012 with help from an Enterprise Ireland New Frontiers Course which works with start-ups. Initially planning to supply medical statistical data to global pharmaceutical companies. He had a talent for sourcing products from external markets and with a hint that Shellac Gel was the…
By:  in  Internet and Businesses Online  >  Podcasting   Feb 24, 2016  
0
  Likes: 0

“don’t Try And Make Tons Of Money From the Outset Because It’s Not Going to Happen, Be Prepared to Be Looking at Something Quite Small And Not Necessa
Chris from MyBadgeApp had a day to day job but decided to plunge onto making a side eBay business for some extra cash, starting from purchasing a £100 badge maker and some tough work, he now has over 30,000 total sales. Ranging from nearly every type of button design available…
By:  in  Internet and Businesses Online  >  Podcasting   Feb 17, 2016  
0
  Likes: 0

Article Views: 839    Report this Article