Does PPC advertising make for good economics to the home based business owner? As you may guess, there are answers of yes, maybe and absolutely not. The obvious answer to me is bottom line. Can I make more money by spending money for advertising. Maybe "it depends" is our best response to the question.

Testing your advertising methods is the key to knowing. None of us have a magic wand to prove that we're on the right track with our advertising budget. You can throw your dollars out there and hope for good results. However, you'll find out quickly that opinions are good but provide our business with no validity or confirmation of the results.

Google is not your only option so be open to learning about yahoo, bing and other resources for PPC advertising of your personal product or an affiliate product through clickbank. If all of this is foreign to you then we'll tell you about the online university style training that we use.

Search the forums like "warrior" and others where lots of internet marketers share their experiences. Don't rush to begin your IM journey without first learning from the best trainers. Some services and most forums are free to join by simply signing up. If you have a little cash, it may be worth spending a few bucks to connect with those guru types who charge a monthly fee.

Your education online is the quickest and most valuable investment you'll ever make. Think about what you would ask in $$ for your training or to share your experiences if you were making lots of money every month as an Internet Marketer. My guess is we all would expect to be paid for our time and expertise. You are the only person who can make that decision about spending money to learn IM, buy a franchise, start a business, etc.

Our best advice and suggestion is that you build multiple streams of income with a Plan B. Don't expect something for nothing or you'll be disappointed. A home based business and Internet Marketing is a great combination if you're willing to invest some time. As the PotPieGirl says, do for a year what others won't do....... and you can do forever what others can't do..... set realistic goals and stick to the challenge for 12 months makes sense.

Lots of TOOLS are available at nominal cost for the home business entrepreneur. If you have a job, keep it until your Plan B is working for you. Never give up a paycheck without replacing it with a bigger one.