Pay per click advertising is one of easiest and the quickest ways to get started making substantial sums of money online via the Internet. On the flip side, however, it is also by far one of the riskiest financial investments you could ever make, if you are inexperienced and you have no idea what you are doing. It is not uncommon for newbie Internet marketers to burn through substantial sums of money and come out at a loss. Even if you manage to gain a few sales conversions, it is very likely that the inexperienced marketer may end up owing Google more money in advertising fees than the actual amount of revenue generated through product sales or affiliate commissions.

The above statements are not intended to scare you, or to steer you away from getting involved with pay per click advertising altogether. These are just cautionary warnings that you should heed, if you are inexperienced with it, lest you lose your shirt. As a matter of fact, millions of people and businesses across the entire world ARE hugely successful with pay per click advertising. If they weren’t, then why would so many people be willing to invest billions of dollars, collectively, into a system that allegedly does not work? Indeed, millions of people are running profitable pay per click advertising campaigns every single day. And if you are looking to join their ranks, then here are some tips for you to ponder over as you consider making your foray into (or regrouping to catch your second wind from the money you already lost with) pay per click advertising.

1. First and foremost, you should always start small. Start with a small amount, that you can afford to lose.

2. Don’t bid on the most expensive words. It is better to bid on “long tail” keywords that get fewer searches per month. These have far less competition and are therefore far less expensive to bid on. Bid on several long tail keywords rather than a few high traffic keywords.

3. Many beginners erroneously believe that bidding on pay per click advertising can be done in isolation, irrespective of the landing page. But the fact of the matter is that the content of the landing page is every bit as important as the pay per click campaign itself. You need to ensure that the keywords that you are bidding on are relevant to the content of the landing page. And the content of your landing page must be optimized for the keywords that you are bidding on. What this does is keep your cost per click as low as possible. If you fail to take the measures necessary to optimize your landing page in this manner, then you will be penalized by having to pay a higher cost per click, which eats into your profit margins.