An online advertising business can be one of the most rewarding and profitable ways to make an income working from home. Online spending in 2010 was in the hundreds of billions of dollars and if you are familiar with the techniques required to tap into this massive market, you can do extremely well for yourself!

Google, Yahoo and Bing hold the majority share for global monthly search engine searches and these two networks both have very similar guidelines in terms of advertising policies. I say two networks because late in 2010 Bing and Yahoo merged their search engine capabilities into one power. Although these two only combine for about 20% of global monthly searches, this still equates to a huge number and should not be overlooked when starting your online advertising business.

Today, it is mandatory to have your own website in order to build and run an online advertising business. Now I know that this may intimidate a lot of you right off the bat. Please don't let is scare you as today there are very easy ways to get your own website up and running in literally minutes. One of the best avenues to use when creating your website is called WordPress. This is free to use and takes zero computer language to build your own site. You are able to choose from thousands of different themes and can further edit and mould your website to fit your every need.

Did you know that you will not need to own or sell any of your own products in order to build a successful online advertising business? There are hundreds of thousands of people doing this right now. They are all called affiliates and they are getting paid great commissions to promote and attract customers to a merchant's website. If the searcher goes on to make a purchase, the affiliate then earns a commission, sometimes as high as 75% of the product price! Welcome to the world of affiliate marketing. And a beautiful world it is. The possibilities are literally endless. You can choose anything that you have interest in, create an easy-to-build website, send customers to a relevant offer and make money working from home!

One of the most lucrative and effective ways to build an online advertising business is through pay-per-click marketing. Here you, the advertiser, bids on individual or groups of keywords to have your ad shown in the results of Google, Yahoo and Bing under these terms. If a searcher searches for your keyword, then clicks on your ad, they will be taken to your website were you will have a relevant offer of some sort greeting them. In pay-per-click marketing, it is just how it sounds, you only pay per click, starting at $0.05 per click. There are several techniques required in order to build a successful pay-per-click marketing campaign and in order to have a positive return on investment, these should not be overlooked.

I hope these guidelines on how to go about starting and building a successful online advertising business have helped. Good luck to everyone and remember, anyone can be successful at this, it just takes the right knowledge and proper training.