This Article is About
affiliate marketers
internet marketers
large corporations
search engine rankings
amazing stuff
google
loophole
infact
disagreements
business owner
The Google Black Hole - Its Hell And Everyone Is Welcome
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The Google Black Hole - Its Hell And Everyone is Welcome

In spite of the of the earnings growth shown by Google over the last year, affiliate marketers, internet marketers and online businesses in general have felt the wrath of Google's.

But why?

Why would Google target the lonely souls out there that are just trying to make a few extra bucks and swing the pendulum back in favor of the large corporations and the businesses that already have an abundance of money.

As I sat down and thought about this, I came up with several reasons. Some reasons that are not the most apparent, but I do agree with. I also have some disagreements with the way Google has handled things in general, but being tech business owner myself, I do understand where some of the decisions rooted from.

Why the World Online Has Changed

To understand the changes now, we need to look back at where the Internet has come from. The Internet used to be a compilation of pages that were only shared and found through search engine rankings or through email interactions. Google was built off of it's ability to index billions of pages around the world and present the most relevant ones (to the best of their ability) to the users using their system.

The users are the reason Google makes money, the websites and the content within those pages are the delivery "vessel" for their users. The higher quality site they send the user to and the more relevant it is to the search, the more efficient a user becomes.

The more efficient a search is, the happier the user is the and more likely they will use the search again.

Google has mastered this, infact to the point where they own around 70% of all the searches done online. Pretty amazing stuff.

Now, here we are sitting in 2011. Google has shook the ground under which most of us marketers, businesses, and content producers walk. They say, every algorithm has a loophole. Every Google ranking update has a loophole that at some time or another will be exploited. One of the major ones was the ability for content farms to produce duplicate, generic, and useless content that targeted specific keywords simply to get rankings.

But...

Content Farms Don't Think About USERS

Yeah, that is right. If you take a look around at some of the biggest content farms that have been hit by the most recent Google shake up, sure they have content, but they don't have quality content. They don't have active readers within their system, they have content producers. People that have one and only one goal. To get ranked in Google by writing content targeting a keyword.

The actual readers are either not a thought, or a considerable afterthought.

This was hurting Google. Their users (the core of their business), were starting to become very unhappy with their search results. This was based on surveys they sent out and the slew of feedback they received through their various support systems. People were losing trust in Google.

So what did they do?

Google Made a Strong Move Against BAD Content

By bad content, I mean content that's purpose is merely to get search rankings...and that is usually followed by a promotion of some sort within that content. Good content is content that actually helps, informs, educates, or makes someone laugh.

Google said, if your site is full of copied content, full of short snippets of garbage content, or doesn't have any sort of following, we are going to punish you and punish you greatly. Some of the major content directories noted that they lost 50% of their traffic overnight. No small traffic swipe considering that some of these sites received several million clicks per day (EzineArticles). It also impacted some of the largest Q&A websites, Answer websites, even New York Times Owned, About.

How Do you Get Ranked Now?

Google and other search engines are still on the hunt for the best content. They are continuing to improve their algorithms so they can better find this content, but how exactly are they going to be able to determine this.

What classifies a web page or an article as good content and what makes one low quality?

You definitely need to reconsider your SEO strategy and approach going forward. Your focus needs to be geared far more to writing quality, shareable content, than towards getting a "keyword" ranked. Although you should be writing with a keyword concept in mind, actual keyword density and stuffing is not an appropriate model to work within going forward.

Here are some tips that I recommend for Master Google and approaching the black and white Panda:

  1. Write content that is helpful and is long enough to be informative (400+ words)
  2. Don't do DUPE. Duplicate content is no good...and will carry less and less value within the search engines. If you have a site full of duplicate content, remove the low value URL's from the index. These are doing more harm than good and is resulting in lower overall site rankings.
  3. Write content that people want to share. People love to share news items or articles that are really helpful. Google is starting to take "social" aspets into consideration within their rankings.
  4. Encourage feedback. Comments and ongoing dialogue within your content keeps it fresh in the search engines eyes. Lack of comments means your content is not worth talking about...why would Google want to grant high rankings to content like that.
  5. Don't be a gamer. People who get into the habit of looking for loopholes eventually do find them, but this is setting yourself up for losing your entire business overnight. Instead, think of the users (readers) of your content first. If you put them in the forefront, you are very unlikely to be affected by any search engine algorithmic shift.

If you follow these tips, you should be fine now and going forward. We all need to remember that Google makes decisions based on the people using the search, not based on the people building the websites or paying for ads. This is how they make their money, but is not the ultimate core of their business. Users are!

Hope you enjoyed this article and if you have feedback, drop it below. Also, feel free to share this article...I don't mind. :)


Street Talk

George9  

Thanks for this great article. I would like to know your opinion about what could be an impact of placing a Google news feeds on my website to supplement the stories that I personally post on my social content media site. Do you think that it will be a plus for visitor to see varieties of news on my site? OR are you of the opinion that it could be taking visitors away once they land on another site via the Google news feed? I would appreciate it if you could share your opinion and experience with me before I decide on what to do. Thanks.

Reply
  about 5 years ago
George9  

Thanks for this great article. I would like to know your opinion about what could be an impact of placing a Google news feeds on my website to supplement the stories that I personally post on my social content media site. Do you think that it will be a plus for visitor to see varieties of news on my site? OR are you of the opinion that it could be taking visitors away once they land on another site via the Google news feed? I would appreciate it if you could share your opinion and experience with me before I decide on what to do. Thanks.

Reply
  about 5 years ago
iZero  

I'm SO glad that I took the time to look through your Article List Kyle. I had to reset my browser and I stumbled upon this insightful Article. I absolutely didn't have a clue about SEO changing until I read this, and all I can simply say.. is if one is writing unique content and doing what they are suppose to do, they don't have to worry about the ongoing changes of Google nearly as much.

Reply
  about 5 years ago
CurtisJ75  

Thanks for this great insight, as I am new to the program and Internet marketing, I plan to do it according to the training for an honest online business that will definitely help people!:) I look forward to writing helpful articles and learning along the way to help everyone reach their potential and see dreams come true!:)

Reply
  about 5 years ago
  

Awesome Curtis...glad this article helped you out. Good luck on your path to success!

Reply
  about 5 years ago

I think this guy has got it down on pat. Or at least close. Very useful content that I have read so far so I doubt you will have much of a problem staying within googles policies. Great Job and thanks for the tips. I have been actively trying to succeed in this and feel that I am getting better with my writing as time goes on. Please feel free to read one of my articles here and leave feedback , as feedback from such experienced people as yourself is the main reason I am writing here. Thnks again and have a good day.

Reply
  about 5 years ago
  

Thanks for the feedback Kenneth. As always, it will be a work in progress and you can only get better by doing! I will check out some of your articles when I get a chance as well...

Reply
  about 5 years ago
Clint  

Very interesting and informative Kyle. When it comes to Google "penalties", how should one label the about/contact/privacy type pages? Are they dofollow and index or what is the best method to keep the Google Farm Gods happy?

Reply
  about 6 years ago
  

I do think that Google is smart enough to determine a privacy page from a regular content page. It will not negatively impact your site rankings as most privacy pages are very similar. Google will start the take rankings away from you when they notice that you are consistently farming duplicate content.

Reply
  about 6 years ago

What then is the value of posting articles to directories? Re-publishing is now taboo and the directories themselves are not ranking well. I suspect the value of the backlink has been diminished as well. Wouldn't it be best to publish your unique content on your own site?

Reply
  about 6 years ago
  

The are a few things: (1) Article directories (some anyways) have natural readers and get your content additional exposure from that (2) Yes, they still do get ranked well. Street Articles typically gets ranked within 15 minutes to 1 hour from the time that you submit your content. It also has many first page rankings. (3) Back-links still do seem to be counting for something. Although they are a bit diluted, they are still an effective way to get a back-link. There are many upside benefits still. I am not saying that you should not still brand yourself and post content on your site, but you should find a happy medium between posting content on authoring sites as well as your own.

Reply
  about 6 years ago

Great article kyle. A question on duplicate content. Say my Creature From The Black lagoon costume site brings in a good few readers, now a while back I found an excellent article '10 best sci-fi movies of the 50's" which fit my site perfect and would be loved by readers that come to my site. Now, by having this article on my site (I have a few other republished articles on other sites too) is google going to come along and de-index my site because of this. At Ezine, they still have the republish option, so is republishing a good article on your site really that bad and not just the same as sharing it as you do with social media.

Reply
  about 6 years ago
  

I would say if your site is made up entirely of republished content, then Google will likely devalue whatever you add going forward. If you add the odd article that you find valuable for your readers, then it probably won't drastically affect the rankings of other pages, although I don't believe it is a good habit to get into. You are much better off quoting components of articles are linking directly to the post/article if you find it that valuable.

Reply
  about 6 years ago

Thanks Kyle. That clarifies the misconception I had with your "avoid duplication" advices. Most article publishers like EZA encourage webmasters to pick up and republish articles but I have since noticed that most who republish just put the first couple of sentences in under the title and when you click on the title you're taken to the original author's webpage. Sort of like a Clayton's duplication I guess.

  
  about 6 years ago

Yes, it is just the odd article here and there, articles I love and believe they benefit the sites I make and the people who read and come to the sites. Also, yourself and Carson been more techie than myself, in webmasters tool to the left there is a section under diagnosis that say's "HTML Suggestions" I have gone through this in each of my sites and found it told me last time it crawled my site it found some duplicate content or duplicate meta descriptions and it say's "These issues won't prevent your site from appearing in Google search results, but addressing them may help your site's user experience and performance" (cool) Is this Google actually telling website owners about where they have duplicate content and how they can improve there rankings with them by fixing it, what do you think.

  
  about 6 years ago

How important is grammar, tense and punctuation in an article?

Reply
  about 6 years ago
  

It is not critical, but depending on your audience, you want to at the very least check your spelling.

Reply
  about 6 years ago

Read a few articles and you'll find it's apparently not quite as important as perhaps it should be. Even ezinearticles let plenty of errors through and they supposedly have a human checking articles before they are published. Most readers will forgive the occasional common error like there/their; than/then; your/you're; etc but if you do it too often in one article you risk losing a reader and that reader might be a potential customer. Read your article to make sure the sentences make sense and get a mate to read it too. I often see good articles spoiled by stupid errors. Adding a word to a sentence that doesn't belong or leaving one out that should be there can change the sense altogether. Also remember that although hundreds might read your article they are all individuals so write like you are talking to one person and basically treat it like a written conversation. There are heaps of books and articles on this topic so study a few of them. Check out some of the blogs like copyblogger and problogger.

Reply
  about 6 years ago
  

Good advice Jonathan... I actually made a huge mistake and didn't proof the content within this article before I published it (was in a bit of a rush). Having the odd mistake won't lose credibility, however if you consistently produce content with mistakes (grammar and spelling) or you write a piece that is riddled with errors, then you are going to lose some readership and following.

  
  about 6 years ago

Kyle, Thanks for this important info. I'll keep it in mind.

Reply
  about 6 years ago
  

Glad you like it Mary... I will continue to update things as they happen. This is lining up to be another whirlwind year. :)

Reply
  about 6 years ago
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