Whether you're a beginner or an experienced Internet Marketer, you've probably heard about PPC affiliate marketing. I'm going to show you what PPC affiliate marketing is, why you should care and how to do it yourself.

PPC stands for "Pay Per Click". PPC affiliate marketing is the process of creating ads in Google Adsense and gaining traffic through these ads. Now, the thing is, that putting these ads on Google is completely free. You only have to pay when someone clicks on your ad. The amount you have to pay is determined by how much competition there is for the keyword phrases that you've chosen.

Skilled PPC marketers are able to drive highly relevant traffic to their website and get them to buy their products, without going through the troubles of writing dozens of articles and keyword optimizing their website. PPC affiliate marketing provides almost instant results and requires little effort. The only thing PPC affiliate marketing requires, is a budget.

Alright, so now you know what PPC affiliate marketing can do for you, but how should you go about doing it? Well, it's pretty straight forward. First of all, you need an adwords account. On this account you create an ad campaign and create your ads.

In order to create ads, you have to select keywords that you want your ads to appear under. This is by far the most important thing about PPC Internet marketing. You want to choose keywords that are highly relevant to the product you're selling / promoting and have little to no competition. I advice you research keywords before choosing a product to promote or even buying a domain.

An effective technique for researching keywords is to dig into a broad keyword, using Google's keyword tool. In this example we'll use "car".

Car

Car games

Car games on ps3

Muscle car games on ps3 (niche)

In just 3 steps, we went from a broad keyword with way to much competition, to a highly relevant keyword phrase with almost no competition. It's good to be creative in this and dig as deep as you need to. Find about 10 keywords targeting a specific niche.

PPC Internet marketing is all about relevancy and competition. Choose keywords that are highly relevant and have little to no competition and send the people who are clicking on your ads to a highly relevant landing page. This can either be a review or a testimonial of the product you're selling.

I run a website on PPC Internet Marketing. Visit my site to find out more information on PPC Internet Marketing. I offer much more in depth details and suggestions there.