5 Personality Traits You Need To Succeed In Public Relations
Join 1000's of Authors at StreetArticles Today!

5 Personality Traits You Need to Succeed In Public Relations

A colleague new to my agency once regaled us with a conversation he had with an older cousin of his at a family wedding. My colleague, then new at the job, excitedly told his cousin about his new job as a public relations executive in a boutique PR agency in Singapore. Unexpectedly, instead of complimenting him on his new career path, the cousin smiled sadly and clapped him on the back.

“I used to do public relations at my old company,” she said. “Good luck. You’re going to need all of it.”

If you think the life of a public relations officer is a glitzy, glamorous one of wining, dining, and ‘networking’ with clients, you have another think coming. Ranked by Forbes as one of the 10 most stressful jobs in the world, it is no secret to anyone in the industry that public relations is a highly challenging career path for anyone to take up. And in Singapore where PR firms of all sizes flock the island, one will not be able to last without enough motivation and drive.

On the flipside, this challenge is what also makes public relations one of the mostsatisfying careers in the world. There is almost nothing more satisfying than having the press release you have painstakingly amended time and time again getting snapped up for coverage by the media, or having your client congratulate you for overwhelmingly successful results of the PR campaign you and your team had spent hours brainstorming months before.

It is tiring work, but when it pays off, the satisfaction is sublime – mostly because good PR ideas, like all creative outputs, are very personal, and also because of how increasingly necessary it is for a company to practice good public relations.

In an era where instant communication is readily available to the masses, public relations has become vastly more relevant than ever before. The industry has also transformed with the growing need for Online PR, Blogger PR and Social Media Marketing, especially in Singapore where communications technology is so widely available and seamless. With the relentless spread of information about everyone and everything, at anytime, it has become more important than ever for businesses to 1) focus on managing the perceptions of their consumers, and 2) gain their attention in a world where attention is becoming an increasingly scarce resource – exactly the roles public relations were made to play.

Do you have what it takes to excel in public relations? This article may just give you some insight:

1) Time-Management

Having excellent time-management skills will always be a significant aid to you in any career. However, time-management is especially important in public relations, especially in an agency environment where one has to juggle multiple accounts at once. Your email inbox will never stop buzzing, your office phone will never stop ringing, and the ‘URGENT’, ‘IMPORTANT’ tasks on your to-do-list will never stop coming. It is important to be able to prioritise all of these tasks, and to manage your time effectively enough to respond swiftly and efficiently to every one of your client’s enquiries.

In short, if you want to work in public relations, dust off that planner you got for Christmas – it will quickly become full in no time at all.

2) Communication

This may seem like a no-brainer, seeing as public relations is, first and foremost, a communications industry. But it is impossible to overstate the importance of being able to communicate clearly and concisely in public relations. It is not just about being able to charm your clients and sweet-talk to the media – we live in a world where the attention span of the average consumer is becoming shorter and shorter, and subsequently, the word-limits for communication too.

Having good communication skills is not all about having an extensive vocabulary, impeccable grammar, and speaking with confidence any longer. You need to be able to grab your audience’s attention by its shirt lapels and keep it there in the simplest way possible.

3) Familiarity with Technology

Technophobia is simply not an option if you want to enter the communications industry. While traditional media and press releases are still the bread and butter of public relations, consumer attention is becoming increasingly focused on the web these days. Take a good look at any recent publicity campaign. More often than not they are centered on smartphone apps, social media movements, or viral videos. To produce these things, a good public relations officer will need to comfortably wield an arsenal of social media, software, and hardware.

4) Creativity

A memorable quote from Thank You For Smoking, a film about a smooth-talking tobacco lobbyist: “That’s the beauty of argument. If you argue correctly, you’re never wrong.”

While the film is not specifically about the public relations industry, this line is extremely applicable. Clients are not always going to provide things that are immediately appealing to the public. If they did, they would not require public relations at all. However, every account you are assigned to will have something interesting to publicize – it is only a question of angling it in the right way, which is the job of everyone in public relations.

Be creative. Find the appealing angle.

5) Responsibility

This is the last item on our list, but it certainly isn’t the least. From having an astute eye for small details in the content your produce for clients, being quick to respond to client and media inquiries, having a fervor to learn new things to better serve your clients, to being able to promise clients results and actually deliver them, having a strong sense of responsibility is intrinsic in all aspects of public relations.

-

Visit Brand Inc.'s website.


Street Talk

No comments present
You May Also Like
Compassion: The Key to Emotional Intelligence And Successful Leadership
Leadership is not management. Compassion is not weakness. Too often we use negatives to frame positives, as a way to eliminate non-examples. The effect may increase our clarity, but it often puts a heavy penalty on the very thing we want to amplify. Machines, time, and animals can be managed,…
By: Jeff Evans1 in  Business  >  PR   May 28, 2016  
0
  Likes: 0

Transform Your Leadership Style With Emotional Intelligence
When considering the traits of a great manager, many think of determination, positivity, confidence and decisiveness. Emotional intelligence might top your list, and there are many reasons why it should. Emotional intelligence is the capacity to pinpoint and manage your emotions, along with the emotions of others. This quality is…
By: Jeff Evans1 in  Business  >  PR   May 28, 2016  
0
  Likes: 0

Aliso Viejo Internet Marketing | Aliso Viejo SEO Service
Are you looking for an Aliso Viejo Internet marketing company to get your Aliso Viejo business found today? Web Design Studio Pro is an interactive Professional Internet marketing agency headquartered in Irvine near Aliso Viejo, working projects all over the world! We are a full Aliso Viejo Internet marketing company…
By: ali13 in  Business  >  PR   May 23, 2016  
0
  Likes: 0

Anaheim Internet Marketing | Anaheim SEO Service
Are you looking for an Anaheim Internet marketing company to get your Anaheim business found today? Web Design Studio Pro is an interactive Professional Internet marketing agency headquartered in Irvine near Anaheim, working projects all over the world! We are a full Anaheim Internet marketing company who mastered the art…
By: ali13 in  Business  >  PR   May 23, 2016  
0
  Likes: 0

The Reflections Of A Mompreneur
Only 3 in 10 entrepreneurs1 in Singapore are women. As the government devotes more resources to encouraging females to participate in entrepreneurship, the trend of female entrepreneurs is set to increase. However, female entrepreneurs face a series of trials not typically associated with their male counterparts. While female emancipation has…
By:  in  Business  >  PR   May 06, 2016  
0
  Likes: 0

The 3 Must - dos For F&b PR To Be Culturally Sensitive In The Region
Successful food and beverage (F&B) public relations (PR) goes beyond communicating the best tastes and prices, but a firm understanding of the underlying relations of F&B with culture, language and religion. The Southeast Asian region is home to a kaleidoscope of cultural differences, and F&B PR professionals have to be…
By:  in  Business  >  PR   May 05, 2016  
0
  Likes: 0

Perfect Appearance Starts From Deciding On Fantastic Formal Dresses
With the improvements in layout and aesthetics, there are an amount of formal dress choices girls can indulge in for that particular occasion. It doesn't even matter what size they are simply because there are manufacturers that cater especially to a variety of sizes. What's a lot more encouraging is…
By: idress in  Business  >  PR   Apr 11, 2016  
0
  Likes: 0

2016 Best Gps Speed Camera Detector Hd Car Dvr Camera You Should Know for Safer Driving
Growing number of road accidents are expected to favorably impact the growth of car DVR market, as these devices assist in collecting valid evidences against culprits. Increased instances of car thefts and vandalism are expected to drive car DVR market growth, as the cameras provide surveillance in the parking mode…
By: www.megmeet.en.alibaba.com in  Business  >  PR   Apr 08, 2016  
0
  Likes: 0

Nexscience LLC Released Document Sign & Send
The Document Sign & Send app aims to brings a powerful PDF Master and Document Management Solution for iPhone & iPad users. Santa Clara, California - Nexscience LLC, the leader in mobile consumer apps, announces the release of its latest application, Document Sign & Send Version 1.2 for iPhone, iPad…
By: Awhbhdr in  Business  >  PR   Apr 04, 2016  
0
  Likes: 0

Why A Public Relations Firm Is Best To Handle Social Media Content
The prevalence of social media crises due to poor management of content calls for professional help from public relations (PR) practitioners who are poised to have better communication strategies and crisis management. Before delving into how a PR agent will manage a crisis when it strikes, one must understand how…
By:  in  Business  >  PR   Apr 04, 2016  
0
  Likes: 0

Credential Verification Services - Why Outsourcing Is Finest
Credential verification is definitely a very difficult and painstaking process. This can be course of action is quite lengthy so if you are aiming to verify any credential then you should go and hire a verification firm. There are many managed care organization who genuinely think in credential verification of…
By: daniel huang in  Business  >  PR   Mar 29, 2016  
0
  Likes: 0

Office Togo
* PRICE DROPPED FOR A LIMITED TIME ONLY * Microsoft Office Viewer, Document & Spreadsheets Editor, PDF Maker, Voice Recorder, Document Scanner and File Manager, all features in a single app. THE BEST DOCUMENT EDITING AND MANAGEMENT SUITE FOR IPHONE AND IPAD. TOP FEATURES: + Able to create and edit…
By: Awhbhdr in  Business  >  PR   Apr 04, 2016  
0
  Likes: 0

Brand Inc Celebrates Diversity In Women And Shares Inspirations From Working In A Professional All - Women Pr Team
Just last year, as reported in The Economist, 26 women led as CEOs of Fortune 500 companies, which is up from zero in 1995. Even so, female CEOs still make up only 5% of all Fortune 500 CEOs. However, according to a research by Zenger and Folkman published in Harvard…
By:  in  Business  >  PR   Mar 11, 2016  
0
  Likes: 0

What Should A Los Angeles Public Relations / Marketing Firm Cost?
So you are considering hiring a PR firm to promote your business. It is likely that you have come to this realization because you understand that hiring a marketing or public relations consultant is much like hiring a law firm or a CPA firm. Good PR firms have knowledge and…
By: Harvey Farr in  Business  >  PR   Mar 12, 2013  
0
  Likes: 0

Guide Yourself for Finding A Qualified Public Relations Firm, Los Angeles
Regardless of the type of business you own, Los Angeles public relations firms know how to effectively promote your company and enhance the credibility that you need to increase your revenue and retain customers. If you've tried to be your own PR person and have lost sight on what is…
By: murphy obrien in  Business  >  PR   Nov 29, 2013  
0
  Likes: 0

Article Views: 667    Report this Article