The social media has grown over the last decade from an entity that comprised of newspapers, magazines, televisions, billboards and radios to an extremely large entity in the form of the internet. About ten years ago, the only option business men and women had to promote their businesses are the ones mentioned above and the cheapest of them was the use of small columns in magazines or newspapers. Even medium sized businesses couldn't afford the cost of TV and radio adverts leaving the option only to large and established companies. Within the last 6 years or there about, there have been a tremendous improvement in the internet world coupled with the technological advancement in the computer industry that has led to the manufacture of several portable computers and mobile devices that can connect to mobile internet service offered by service providers irrespective of the subscriber's location.

Almost all small businesses have turned towards the internet for an effective marketing campaign with the help of social sites such as Facebook, Twitter, Instagram, Myspace, and more; but the only challenge involved in these online methods is management. In order to manage your social media to ensure success in your online marketing campaign, there are some media monitoring tools available today. These media monitoring tools help you maintain your online presence thereby increasing your client base and upgrading the sales of your product. You can use the monitoring tools to check your brand visibility, your traffic, forum, and more. With the traffic monitoring tool, you'll be aware of the slightest decrease in your site’s traffic, so that you can take the necessary steps required to bring it back up to required levels. One amazing fact about the traffic monitoring tool is that you can also use it to measure your competitor’s websites in order to know how they manage to maintain their traffic at desired level.

With social media monitoring tools, you'll be aware of your brand presence i.e. the effectiveness of your brand in all areas and with this result, you'll know the areas that are weak and what to do to strengthen such areas for improved results. Media monitoring tools go as far as tracking your employees in order to know how they respond to your customers, whether politely or not. By tracking trends corresponding to your business activity, you can effortlessly and effectively work on your marketing campaign to convert a lot of visitors into customers thereby improving your profits.

Some of the popular social media monitoring tools that you can use are Reachli, TweetDeck, IceRocket, HowSociable, amongst others. They all have their various qualities so choosing one as the best over the others is impossible. It all depends on individual preference. Another point worth noting is that not all the media monitoring services are free but they are not too expensive either; and you are free to combine more than one in order to get improved and accurate results.