This Article is About
small business owners
small business owner
living proof
personal time
information products
lemons
deep breath
confession
uniqueness
How Can Small Business Owners Create Information Products To Sell? Stand Out! Be Unique!
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How Can Small Business Owners Create Information Products to Sell? Stand Out! Be Unique!

As a small business owner you gained deep expertise that's unique. Like a toucan with a unique beak, simply allow yourself to stand out naturally. Let your uniqueness show you what expertise to share. Let all of who you are lead you to how to create information products to sell.

Remember! That's right. Visit your personal passion. Recall your lifetime of memories. Reflect upon your deepest desires. Your need is to identify an expertise. You will put that expertise into information products that you create to sell to a hungry crowd.

Relax for a moment. Take a deep breath.

Let your breath out slowly. Close your eyes.

Imagine...

(1) Using experience you already have and whatever new areas you enjoy learning about

(2) Sharing your own solutions with buyers stuck in a problem you've had before

(3) Turning your problem-lemons into solution-lemonade yourself!

(4) Being living proof of living through a problem for others

(5) Satisfaction of sharing your successful solutions!

(6) Making a real difference in people's lives

(7) Your joy guiding life transformations!

How might that change your life?

(1) What might you do differently with your work and personal time?

(2) How would you spend your money in a life of helping people?

(3) Who do you relate to so well that you most want to help?

Now imagine...

(1) Doing the parts of your work you like best and do best

(2) Handing the most repetitive and tedious tasks over to technology

(3) Unleashing the power of the Internet so you can focus on helping people more

How?

The best place to start is for you to remember and play.

Play!

(1) Play with remembering what you like to do

(2) Play with thinking about what you do best in business

(3) Play at considering who are your best buyers – and why that may be so!

Pick one!

As a small business owner the idea is to find what fits you. That is right. The most important part is the fit with you. Look for kinds of information product to sell by looking at where you've been and what you've learned along the way.

You can use your memory to identify all this.

Value

At the core, business is based on an exchange of value. On the Internet the value you give gets put into something you can deliver online as an information product.

(1) Remember what you love to do!

(2) Recognize what you are best at!

Consider how something there might be shared as information. Written, spoken, acted out -- and recorded in a file you can send.

Think in terms of delivering a copy for personal use by email to each buyer's inbox or as a link on a webpage you give each buyer. Apply your uniqueness -- allow yourself to stand out online, just like the toucan does among other birds.


Street Talk

Very, very helpful information, Cynthia! You lay it all out in such a relaxing, poignant way ... sort of like "business-yoga" :) A good read!

Reply
  about 7 years ago

Thank you Lewis. Appreciate your business-yoga comment!! Indeed, business should be relaxing and fun when we do what we're good at that fits us and the market.

Reply
  about 7 years ago
Golfspice  

Interesting points and ideas and food for thought - thanks Cynthia.

Reply
  about 9 years ago

Thanks Golfspice:-) Happy to provide a snack!

Reply
  about 9 years ago
AnnMarie  

Wonderful, Cynthia. Bookmarking this one!

Reply
  about 9 years ago

Thank you AnnMarie. I appreciate your visit and comment - and bookmarking!

Reply
  about 9 years ago

Oooh how wonderful. I love business owners that boost their image and are proud of it, it really draws the attention of possible new customers. Love it! Smiles

Reply
  about 9 years ago

Thank you! I'm happy to read your compliments!

Reply
  about 9 years ago

Great Article Cynthia, you listed many great reasons and ideas on how to be a successful marketer!

Reply
  about 9 years ago

Thank you Robert! Appreciate your kind compliment -- as well as your visit and your comment.

Reply
  about 9 years ago

All good points Cynthia.

Reply
  about 9 years ago

Thanks, Shawn.

Reply
  about 9 years ago

Really great advice! I especially like "Remember What You Love to Do". Sometimes when we start chasing money, we lose touch with the real reason we chose our niche in the first place.

Reply
  about 9 years ago

Tonya, You're right! It's easy to lose touch with our reasons. Thanks for stopping by! I appreciate your thoughtful comments. blessings, Cynthia

Reply
  about 9 years ago

Not to brag but those pointers sum me up pretty close! I've had some little success whit what I am trying to do and for that I am grateful but can't wait for more bigger things! :) Thanks for the article! Really motivates me to stick to what I believe in! :))

Reply
  about 9 years ago

Wonderful! I'm glad that you've having success. I hope you'll share some success stories here. Perhaps some articles with examples? Business - any kind of business - takes time. There's quite a learning curve. Glad to help motivate you to stick to what you believe in! Thanks for letting me know. I appreciate your comment. blessings, Cynthia

Reply
  about 9 years ago

I will surely write some articles when I have bigger success. For now I am only doing a few cents from Adsense, hoping to improve on it! Wish you and other SA authors all the IM success they desire! :)

  
  about 9 years ago

Okay - but I hope you'll think about the fact that the first penny matters and share that! One of the tiny things I'm doing I made "22 cents" literally my first actions. I think I was more excited about that 22 cents than I'd been about bigger stuff... share your excitement while it's new and fresh and exciting Blessings, Cynthia Thanks:-)

  
  about 9 years ago
C. Hughes  

Succinct, straight talk. Yup, the goal is to find your passion and share it with others. You do this well. Thanks.

Reply
  about 9 years ago

Thank you, C. Hughes!

Reply
  about 9 years ago

I love your articles Cynthia for some reason they always make me smile. Some good information here, thanks.

Reply
  about 9 years ago

Penny, Thanks, Penny. I'm really glad that my writing prompts your smile! Smile plus information of good use for you is a happy combination for me. Thanks for letting me know. Glad to be of service. blessings, Cynthia

Reply
  about 9 years ago
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