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Ok, so I was a dummy...I wanted to build an internet business but had no idea where to start. I needed a book on "How to build a website for dummies". I mean I was a "closet dummy". I had a medical degree, was board certified in my specialty, and successful in my practice.
But when it came to the internet I was a dummy. I had worked hard to look smart and now I feel like I did at the start of medical school...a dummy. If you want to stop feeling like an internet dummy I am ready to show you how I did it...in a lot less time than going to medical school. Being an internet dummy ends here for you!
I am going to present a series of questions that you need to be able to answer to get smart about building a website:
ARE YOU A NICHE DUMMY?
A niche is that particular category or field of interest that you are going to construct your website around. I know of people who really obsessed over getting this perfect...like they are trying to find a choices1perfect mate or something.
Likelihood is that if you are waiting for the perfect niche you are probably also waiting for the perfect mate. It isn't that complicated...what do you love? When I was in the dating world I never had a checklist of the perfect woman. I just knew that certain women attracted me...it was easy to talk to them. Your niche is the same way...you are a sympatico with it (look up sympatico if you don't know what it means:).
ARE YOU A KEYWORD DUMMY?
So you met your niche and fell in love. The thing is the language you have been using all your life speaks to your heart...not your lover's (your niche that is). In order to be able to let the world know about you niche (your lover) you are going to have to learn to speak "many different languages".
You will need to learn how to insert keywords into the content of your website. A keyword is a language attractant that invites a diversity of web surfers to take a look at your site. It causes your as yet undiscovered romance with your niche to become better known.
The best way to stop being a keyword dummy is to use a keyword help tool. I use one called Jaaxy (click here). Jaaxy is like an unlimited word bank. I access my account and "draw down" on it by taking out keywords that Jaxxy finds for me. They make it easy and convenient...like on-line banking.
ARE YOU A CONTENT MANAGEMENT SYSTEM (CMS) DUMMY?
Since I have met my niche and am beginning to "speak the language" through my keywords I need a structure to house my "courtship" with the internet. It needs to have all the necessary rooms, fixtures, ammenities, etc..
Now I could draft all my plans myself. Instead, I am going to use a basic blueprint for my website and adjust the room size etc to my liking. Are you geting this metaphor of having a website is like having a relationship...a marriage.
I will use my content management system to streamline the construction of my "dwelling place" or my internet home. I will not have to learn HTML code to do it (if you don't know what HTML is I will show you a place at the end of this post where you can have all your questions answered).
ARE YOU A WEB HOST DUMMY?
I'm gathering some momentum now...I have a niche, learning a new language, I am building a brand new home for my niche and myself, and now I am ready to plan for the "big day". I need someone who will handle the "out of house" details of my business. I need them to think of the things that I forget or that don't even occur for me to do.
If I was getting married I would hire a wedding planner. They would plan my wedding in a way that I could never have foreseen. It makes sense doesn't it? If you have never travelled down a particular path it helps to walk it with someone who has been down that road before.
My webhost is a company called Wealthy Affiliate. They have thought of all the details that a new bride or bridegroom to the world of website development needs to plan for a successful business. They provide thousands of training modules, personal counsel through their communty, and ongoing live conferences.
ARE YOU A CONTENT DEVELOPMENT DUMMY?
The most important part of any relationship is the content of it. With all the pieces in place for an excellent relationship with my niche I need to spend time in it. I will develop the content of my website niche before I attempt to monetize it.
Most of the other webhosting platforms emphasize monetizing over content. I know because I was burned multiple times by other scams (they did a "cashectomy" on me also). Can you imagine a marriage that has shallow content? Wealthy Affiliates has masterfully weaved into it's training program many modules on content development for your website. It's like "divorce-proofing" your business.
STOP BEING A DUMMY...
I am not a dummy anymore...though I used to be. I have reviewed with you the basic concepts of building a web business. You may have noticed that I used a relationship/marriage metaphor. Building your web business will be a marriage. Like any marriage what you put into it is just how secure it will be.
The webhost I use is "divorce-proofing" my business (click here for more articles).
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