CRM products always come along with a lot of features and tools. Therefore, its is essential to any organization to pick the product based on its organizational requirement. The information for most of the vendors is placed on their website for the customers to check. Some of the information given include.

-Cost- They are generally given either as a flat price for a number of users or as per- user. The charges are monthly, annually or even quarterly by the vendors. There are changes in costs for different characteristics.

- Support- The vendors provide an essential level of help which mostly include email or sometimes access support forum. The provision of telephone services is generally charged mostly annually. In some cases, site support can be provided.

- Features- This gives information about the product. It can be the purpose of the product and its value to an organization.

- Demonstration duration- For many vendors, trial period and sometimes online demonstration is provided.

For the CRM system to be implemented in an organization, there are some guidelines that are essential and should be followed. The guidelines are;

1. Analyze the problem in your company that you are expecting CRM system to address. Consider any kind of adjustment you what to apply to bring some changes to the organization.

2. Use an expert to manages the process so that positive results can be obtained.

3. Give support to the top management.

4. Motivate the team members to complete the task assigned successfully.

5. Choose the right implementation partner. They could be having more knowledge about the process.

There are various types of CRM available which include.

- CRM in customer contact centers- The function of this system is to follow, record,

Storage, and considering information in a better way to improve the client relation.

-CRM in Business-to-Business market- This comes into play since the environment demands interaction of businesses through the web(dot)It was primarily created for customer-centric companies and in addition applied in the business climate to improve and streamline customer management conditions.

- SaaS CRM software- The type of product is highly on demand. It is delivered through the internet, and it requires no installation on a computer. Its accessibility is through the use of a browser. The payment of the product is through a constant subscription. Note that here is no purchase of the product.

Considering the small businesses, the CRM system might just contain contact manager system Where the emails, jobs, documents, faxes, and plan for individual accounts are integrated. For social media, there is utilization of the section of the social media to build up a strong customer relation. The CRM system combines all social site for instance Facebook and twitters to communicate effectively with the customers.

In conclusion adoption, the system simplifies the work for the organization. The only major challenge about CRM is getting the workers to use the installed system. The current study shows that market researchers in line of customers prefer the use of CRM especially in the third-world countries.

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