As the economy has improved, the real estate market is on an upward trajectory once again. Another aspect that has given it a boost are the technological tools available to market and sell homes. According to research, 89 percent of buyers use online tools in their real estate searches. The commercial real estate industry is ripe for technology companies to leverage the support provided by integrating advanced technology with their daily functioning.

When people plan to invest in commercial real estate for a business venture, whether big or small, chances are they have already conducted thorough research and have a fair idea of where they may want to set up shop or buy office space. They prefer to go online, view listings and then tell their agents which estates they would like to see according to their market research. This makes it extremely important to market property online.

Here are some tricks and tools to help present your commercial real estate in the best light, online.

• Professional photography.

  Hastily done snapshots are no longer adequate for a real estate listing. Buyers are searching online with tablets, phones and computers that allow them to view images at high resolutions. They want to know what each and every corner looks like. Professional photography, when done right, enhances the aesthetic beauty of the commercial space you are trying to sell or lease and is by far the most powerful visual tool you will have in your toolkit.

• Locations and Maps

  People have little time today to hunt down a location. And if they think it is troublesome to find they certainly wouldn’t want to use it for commercial purposes because location and ease of access directly affects footfall and hence business. Property management firms like Madison Property Management use digital maps whenever they showcase property online to enable buyers or potential lessees to see where the plot is located.

• Customizable search tools.

  Providing customizable search tools on your website or app, allows potential customers to search for local competitors in the area and draw borders or otherwise restrict their search to a certain area. In the case of commercial property for lease it allows them to look at potential office spaces in comparison to those belonging to competitors.

• Floor plans and videos.

  Share the floor plan of the commercial space with potential buyers or lessees so that a business can assess how effective a space will be in serving its purposes. Commercial real estate management firms today use tools to showcase interactive floor plans online and sometimes provide virtual tours as well.