Maybe you've heard about the latest controversy in the sneaker world. It started when Adidas posted images on their facebook page of their yet to be released "JS roundhouse mid." The sneaker featured orange plastic chains and a rubber hand cuff attached at the ankle of the shoe. This apparently outraged some parents and fellow social media followers.
The sneaker was due to be released in August of this year. And until Monday was on track to keep that schedule. After some serious criticism and negative comments on twitter and facebook. Adidas made the decision to pull the shoe from its lineup. Comments aimed at branding the sneaker were successful. You can see evidence of this all over the web. It was even showcased on the news as the "slave shoe."
Along with Adidas, designer Jeremy Scott has received some pretty harsh criticism.
This whole situation has some interesting flaws if you ask me. First of all how can a shoe be racist and who could honestly be offended by this? Also, no corporation would ever intentionally set out to spark such controversy. But the most important thing to note here and probably the most overlooked is this. Jeremy Scott designed this sneaker and several others. Jeremy is well known for his designs. They are often quirky and to say the least different.
He has often designed sneakers with wings or cartoon characters faces. This design was in fact a little on the mild side for Jeremy. When asked Jeremy said he often drew inspiration from his child hood. I don't know about everyone's childhood, but mine involved some cartoons and toys.
I'm sure that not all of you will remember this. But, In the late eighties and early nineties a popular toy existed. It was called my pet monster. It was a plush purple toy that looked like a monster. One of the toys features was orange chains and rubber hand cuffs. (just like the shoe)
"That looks just like a toy I played with when I was a kid"
That is exactly what I told my son the first time I saw the shoes. At that point I had no idea who Jeremy Scott was. I had no clue that people were claiming to be offended by this shoe. This is what makes me wonder about people who are so easily offended. Maybe they should change the way they think. Instead of trying to make the world think like they do. Convincing the media and everyone else to call it the shackle shoes.
The saddest part about it is my son wanted the shoes. My son showed me the shoes online because he wanted it. He only wanted it more when I told him about the toy it reminded me of. He even called it the the toy shoe. A big difference from what everyone else is calling it.
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