This Article is About
distribution costs
income stream
customer satisfaction
fresh produce
Artificial Flowers – Time To Out This “bogey Man” Of Retailers
Join 1000's of Authors at StreetArticles Today!

Artificial Flowers – Time to Out This “bogey Man” Of Retailers

Most convenience store operators whether one man - one store operations, or a multi branch outfit with 100 plus units, are very proud, very dedicated people. They will often tell you that they are every bit as good as their large superstore cousins and frequently go further to provide that little bit extra that the large superstore either cannot do, or is less motivated to do.

Amongst the biggest challenges convenience store operators face in competing for market share is in selecting, presenting and profiting from offering fresh produce and in particular, fresh cut flowers.

This retail sector has now matured and there has been significant consolidation in the sector over the last 12 years. There is still however, a sizeable number of individual retailers as well as small groups slugging it out alongside the growing presence of the major retail powers who have moved into this area of retail in a major way throughout the same period.

If we take the millennium as a starting point, probably most convenience stores would have been offering fresh cut flowers, or been happy to take the category on board but steadily, since then, many have dropped out of the category all together, whilst some maintain a very modest presence mainly as a service to customers they say, (rather than as an income stream), and I really don’t know of any that have actually gone on to develop a growing fresh flower business within this type of operation.

The low level of category performance in this retail format is not determined by one area of weakness. The key issues that have created barriers to success have been and remain:

• High distribution costs within the supply chain;

• Lack of economies of scale;

• Lack of adequate display space limiting choice and impulse sales;

• Weak in-store discipline resulting in poor customer satisfaction;

• Consistently high wastage resulting in negligible returns and very often persistent losses.

The list is not exhaustive and it is not the case that all operators or stores suffer from the same weaknesses but there is an element of at least one these factors evident throughout the sector whether the operator is a globally successful retailer, or an individual working 18 hours a day with all of his family committed to making his store a success.

With such diverse operators and none them covering themselves in glory as far as retailing fresh flowers is concerned you would think that solutions had been fully explored without much success and that would be not unreasonable. But what was uncovered and then virtually ignored, was the creation of a quite unexpected niche – still waiting to be exploited, by anyone brave enough to come out and declare their affiliation to this much maligned product.

Artificial flowers are a bit like a secret vice or the family shame. Everybody knows they exist, but nobody will admit to owning a bunch or even liking them. But here’s the thing. Drive about any suburban area and just pay attention. Have a look at the number of windows that are displaying an artificial flower arrangement. Have a look in your local cemetery especially during winter when the weather’s frosty, and check how many graves have artificial flower bunches decorating them.

Most of the major supermarket operators barely touch this category if at all, while some florists dabble. Garden centres seem to dominate the market in terms of where you can buy but these outlets tend to be expensive and internet companies lack the ability to stimulate the impulse sales that a good “traditional” retailer can create with such a product.

So, there is a market, not huge but relatively easy to access and that so far is inadequately served in respect of value and choice. With such a win, win for both retailer and consumer this is an area, a true niche that the convenience sector could do well to capture and lead, and in addition earn a very respectable margin whilst presenting improved value for consumers.

With virtually no waste and no negative quality complaints arising from short shelf life issues, this is perhaps one taboo subject that good business sense dictates, needs to come out into the open.


Street Talk

No comments present
You May Also Like
Florist Review
Florists Review I am mainly here for the purpose of helping, and my reason for developing this site is to help guide people, by providing useful information. If you are an online shopper like me, you would like to do some extensive research before spending your hard earned money. So…
By: Afees Alli in  Business  >  Retail   Jun 05, 2016  
0
  Likes: 0

Florists Review
I am mainly here for the purpose of helping, and my reason for developing this site is to help guide people, by providing useful information. If you are an online shopper like me, you would like to do some extensive research before spending your hard earned money. So I decided…
By: Afees Alli in  Business  >  Retail   Jun 05, 2016  
0
  Likes: 0

Nerd Burglars
Darkish Souls three Platinum Trophy Guide Half 7 Cathedral Of Mp3 Obtain (2.86 MB) Here is a listing of melodies Dark Souls three Platinum Trophy Guide Part 7 Cathedral Of greatest that individuals tell and likewise current to you personally. The precise monitor Dark Souls 3 Platinum Trophy Guide Half…
By: NerdBurglars in  Business  >  Retail   May 23, 2016  
0
  Likes: 0

How to Dye Roses
Want to be creative with the color of your roses? Roses come in various colors, but there can be times when the color you want may not be available, or you just want to try something unique like a rainbow colored rose. Some florists dye roses as a last option…
By: Afees Alli in  Business  >  Retail   May 20, 2016  
0
  Likes: 0

Fashion: The Stunning Ethnic Dress Online
With the beautiful days that timidly point their pretty noses there suddenly a mad desire to escape, history to encourage them a little. BW - YW For Her therefore you visit the wilderness of ethnic skirt. Mid-thigh, short and tight or short and puffed, graphics, designs and colours, there is…
By: yangyang in  Business  >  Retail   Apr 18, 2016  
0
  Likes: 0

Shopping For An Inexpensive Prom Dress In Portland, Oregon
Short or extended dress, which one you can wear to attend your event? Short prom gowns are less difficult to reveal ladies' beauty, and are choices for several informal, semi-formal gowns. If you hold a standard quick, extended prom dress is your option. The contrary with the triangle, your bust…
By: idress in  Business  >  Retail   Mar 28, 2016  
0
  Likes: 0

Mức Giá – Vị Trí – Lựa Chọn Kiến Trúc đóng Vai Trò Quan Trọng Trọng định Hướng đầu Tư BĐs Trong Năm 2016
Hoạt động mua bán BĐS, đặc biệt là ở 2 thành phố lớn của Việt Nam, đang trở nên nhộn nhịp ngay từ những ngày đầu năm nay. Thị trường địa ốc tại hai thành phố lớn đang trải nghiệm dòng thác của hồi sinh và phát triển mạnh mẽ.…
By: THM in  Business  >  Retail   Mar 21, 2016  
0
  Likes: 0

Quit Smoking Cigrette & Replace With Dokha @ Abu Mohammad Smoking
Dokha is an Arabic word which means tobacco. It is called as Middle Eastern Tobacco. It comprises of usually herbs, spices, fruits and flowers. It's a kind of tobacco being used in medwakh (pipe). Smoking a cigarette produces too many diseases related with it and high quantity of Nicotine and…
By: Rayaz Ahmad in  Business  >  Retail   Feb 22, 2016  
0
  Likes: 0

?Trouble Free Cooking?
Believe it or not, trouble free cooking is a common desire around the world. Even those among us who love cooking and eating almost equally will be the first to confess that being able to cook without the worry of creating a mess, spilling, or burning would be a blessing.…
By: Makowski Piotr Dariusz in  Business  >  Retail   Feb 19, 2016  
0
  Likes: 0

Top Bartercard Trader Confidently Works
Understanding Top barter card Top Barter card is one of the increasingly popular payment options for businesses. It is an exchange of goods and services where money isn’t used. Top Barter card has been around for a while throughout history, evolving to become the system of barter in India that…
By: topbartercard in  Business  >  Retail   Oct 31, 2015  
0
  Likes: 0

Buy Branded Ice Cream Cabinet From Coffee And Ice Ltd
For the people who are searching ice cream cabinet will allow them to advantage and will guarantee an in number thing behind it, a Bravo dessert foundation business is the best choice. More than essentially the allure of ice creams, proprietors will unmistakably find this fun, imaginative, and particularly compensating.…
By: Domnic Toroto in  Business  >  Retail   Oct 28, 2015  
0
  Likes: 0

Make Your Kid’s Party A Smashing Hit With Carnival Rides & Party Rentals In La County
Parties like birthday party are fun for all, especially for children as they enjoy engaging and exciting activities and games. Kids are not just excited about receiving goodie bags, but as well look forward to how entertaining and exciting the party games will be. While it may be all play…
By: charles eizenhower in  Business  >  Retail   Oct 17, 2015  
0
  Likes: 0

How Would You Feel If A Store Charged You A Browsing Fee?
Many people like to shop. Some shop for specific items that they need or want. A young woman might want to add a Barbie doll to her doll collection, for example. She would therefore want to browse the doll section of a store, looking for the perfect doll to take…
By: Hollie E. Townsend in  Business  >  Retail   Mar 27, 2013  
2
  Likes: 1

Retail Shopfitting Services - All What You Need For A Perfect Business!
When it comes to decorate and design the interior of empty spaces of your outlet, all you need is a good Retail Shopfitters! Certainly, this is one of the most important factors that have a direct and immediate effect on the outcome. Do you really think that you’re Retail ShopFitting…
By: Lily Alvin in  Business  >  Retail   Oct 02, 2015  
0
  Likes: 0

North East Sheets & Panels - Leading Distributors Of Blum Products In The North Of England
North East Sheets and Panels (NESP) based in the North East of England are leading trade distributors of high quality panel and sheet products and provide worktops, kitchen and other home furnishings to many showrooms, stores and tradesmen across the UK. NESP have been trading for over 17 years and…
By: Katherine Jackman1 in  Business  >  Retail   Aug 24, 2015  
0
  Likes: 0

Article Views: 1457    Report this Article