Sport is such a wonderful thing and the best form of exercise one can ever come across. Writing about it is however a completely and utterly different exercise. By this I mean on the Internet. In my honest opinion it's about finding your audience. So just going on a little rant here, as is my way. I could well be completely and utterly wrong here and hope I am. However my personal experiences tell me differently.

So let's just start with what site you are on and leaving search engines out for the time being, as related to your article writing. So, at the moment I'm on a Canadian related site and even though I know Canada has a lovely rugby team, it's not a popular sport there? Now if I chose ice hockey instead I'm almost assured of an audience immediately,and I trust this gives you the gist of what I'm trying to put across? Simply, ice hockey is a very popular sport there. So which one will drive the audience to me?

The same thing applies to an American site. They also have a lovely rugby team, but it's not baseball, American football, or basketball and I'll throw in tennis as a sop.Which brings us back to search engines et al. Surely all this is irrelevant? Or in other words, sure, people in Canada and America and not really going to be searching for rugby. Yet rugby has a vast following world wide admittedly more so in the Southern hemisphere, but, don't for one moment think it is not played or not popular in the Northern hemisphere. Far from it. Yet I cannot get people to visit. Am I that hopeless? Ah, well, hope springs eternal even in my breast.

So the great beer company Heineken started sponsoring club rugby here in the Northern hemisphere namely in Europe and a great move it was too. Teams from France, England, Scotland, Wales and Ireland compete in what is known as the Heineken Cup. These are of course in today's world, professional rugby players getting paid to play for the club of their choice. Lovely and entertaining stuff it is too. It's a very physical and aggressive and is normally reserved for big strong men. However, sometimes you get players who are not so big they just have an athletic gift and lovely to watch they are too.

So the Heineken Cup is progressing at the moment and the pool stages finish today and tomorrow and then one gets to the quarter final stages. Brought up in the Southern hemisphere where rugby is the predominant winter sport and now living in the Northern hemisphere, I just love watching all theses games and can't wait for the nitty gritty of the play off's in the final stages of this great competition and watching the indomitable spirit and will of all the players.

I'll end with. To the victor the spoils.