This Article is About
steve wynn
business community
Microsoft Buys Skype - Brilliant
Join 1000's of Authors at StreetArticles Today!

Microsoft Buys Skype  -  Brilliant

Microsoft paid roughly $40/customer from Skype. The business community's first reaction was - ugh! What a waste. However, a few savvy businesspeople chimed - brilliant.

What does Microsoft typically pay for a prospect? Probably a penny more than they paid per Skype member. What does your organization pay to acquire a customer? What about a lead? Many CEOs have no idea and therefore make growth decisions that sound good, as opposed to decisions that demonstrate strong metrics.

Working for Salesforce's data division, I sell to CEOs, CMOs, VP of sales, and I always ask the aforementioned. Why do I ask? A lead from Jigsaw with complete contact information is $1.00. Typically, my prospects balk at the number. So I ask, "What are you comparing the price to?" If you have a MA tool in place, a great one, you're paying $10.00 - $13.00 per lead.

My career has taken me to the conference room of Steve Wynn, CEO of Wynn Resorts, the dinner table of the CEO of Sprint PCS, and to the kitchen of the CFO of Lake Las Vegas, and my take away is simple - top of mind to these multi-millionaire businesspeople is revenue and the cost to get there. Each customer generates X and costs X equating to the bottom line. So many CEOs, owners, and presidents cannot answer the metric questions when asked.

I have spent a career driving customers to clients. And I have concluded this - the uber-successful make RPM decisions based on the metrics. A sales rep's ability to demonstrate their solution's success at driving customers based on existing clients' successes, based on process, and finally the findings of 3rd party research, positions that rep favorably when the time is right for prospect to buy. Sales 2.0

Sales 2.0 is not just about social media, email campaigns, and utilizing online networks, it's also must include properly positioning one's solution when the sales qualified lead is ready. Sales 2.0 is a blending of the craft of marketing with my work as a sales professional. In the end, my role as a generator of customers does not have to come at the expense of reputation and brand.

This press release is to announce my growing understanding as a top notch sales professional who is passionate about my relationships with the super-successful businesspeople who seek more customers and leads at the best price. In the process, strong relationships between my represented company and my clients are built into the process, creating a revenue stream - the existing current customer.

For my career growth, sales 2.0 - including the tools and the trust these tools engender - could not have come at a better time. Social media and marketing automation connect me to my prospect as the marketing qualified lead moves to me, indicating my prospect may be ready for an informative sales call. Maturity in any undertaking finds wisdom in timing.

Fortunately, the days of chasing and pitching are winding down; these tactics quickly alienate us from our market and destroy our reputation. The halcyon days of inquiry, understanding, and properly positioning one's solution have arrived. Relationships alone no longer create a reason to hit the P/L with a fractionalized tool that partially delivers as strategists buy tools that create long-term revenue streams.

Sales professionals who align with the market and their prospects have a huge advantage going forward. I welcome the current trend, and the massive changes as marketing and sales align to create more systematically profitable organizations over time.

Street Talk

Man don't you need an assistant? Great article thought provoking and one for my file for future use.

  about 1 decade ago
You May Also Like
Microsoft Socl - Another Social Network We Can Forget About
Just when you thought we were done with new social networks, Microsoft Socl is on the verge of rolling out as the newest pup of the Social Network realm. Do you think that MS Socl is going to carry any weight within the industry, or do you think that Microsoft…
By: Kyle in  Internet and Businesses Online  >  Social Networking   Nov 19, 2011  
  Likes: 4

Microsoft Space Simlator - A Look Back
Way back in 1994, the Bruce Artwick Organization released a ‘game’ named Microsoft Space Simulator. It was a great off-shoot associated with Microsoft’s incredibly popular Flight Simulator and ended up being released on 3.5? floppy disk. Now when was the last time that you saw 1 of those? Since then,…
By: J. Beam in  Reference and Education  >  Astronomy   Aug 12, 2011  
  Likes: 0

Microsoft Lync 2013 Preview
Microsoft released their upcoming Lync 2013 for preview in the middle of july, and since then many questions has filled people’s minds. With this article I will describe the upcoming features of Microsoft Lync 2013. One of Microsoft’s main focuses is the elimination of server roles. This said, the server…
By: Thom in  Computers and Technology  >  Software   Aug 27, 2012  
  Likes: 0

What Has Microsoft Added to Windows 8 to Improve Its Security?
Windows 8’s arrival in the market is just a few months away. Developers and manufacturers have already got it. Users too would get it soon. The internet is abuzz with the details of new features that Windows 8 will bring with it. Most of it centers around the new touch…
By: Brooke M. Perry  in  Computers and Technology  >  Personal Tech   Oct 11, 2012  
  Likes: 0

Best US Luxury Hotels Journal - Chapter One
A Few Facts About Sin City… Las Vegas, Nevada is one of the most frequently visited places in the WORLD. In addition to that, there are also more hotels (and motels) per square mile than any other city on the planet (or at least in the top five). No matter…
By: Cory James in  Travel and Leisure  >  Hotels Accommodations   Sep 07, 2013  
  Likes: 0

How to Develop A Sales Pipeline?
Developing and managing a sales pipeline is crucial for every small business. Without a sales pipeline then the company will struggle to find and win new business. Here is a simple guide on how to develop and manage a sales pipeline. Develop a Targeted Prospect List Once you have identified…
By: Rory Oza in  Business  >  Sales Management   Jan 21, 2016  
  Likes: 0

Sales Assailant Turns Out To Be The Ultimate Go - to App For All Sales Professionals
Tired of having too many apps to keep things under control? Scared of missing out on important event reminders and notices? There are so many apps and installing all of them tends to get cumbersome. Add to that the pressure to perform from your boss and one could well be…
By: Ira Horowitz  in  Business  >  Sales Management   Dec 27, 2013  
  Likes: 1

8 Ways to Find the Best Company Offering Duct Cleaning In Kelowna
There are so many cleaning services that can actually help you. These companies will help your cleaning session easier. But how will you know if they are reliable? Find out below: Select the areas at home that needed cleaning before you hire a cleaning service. Now, before you ask for…
By: Nathaniel Hilson in  Business  >  Sales Management   May 20, 2014  
  Likes: 0

Get In Control Of Your Own Financial Destiny With Marketing
Who knows better than you what would be good for you? Despite any advice another person gives you, you’re the only one who truly knows what fits for you. If it’s your financial life that you’d like to get in order, you might want to learn marketing for entrepreneurs. No…
By: Mike Skinner in  Business  >  Sales Management   Nov 24, 2015  
  Likes: 0

Sales And Marketing Strategy for Your Business In UK
Doing a business and making a profit is not easy as it seems. It requires lot of commitment and effort. It also requires a good management, and capability of applying correct business strategies at the correct time. One of the most important areas of business is the sales and marketing…
By: jessicataylor in  Business  >  Sales Management   Mar 17, 2014  
  Likes: 0

A Celebrity Limousine: A Complete Solution For Your Memorable Events
A Celebrity Limousine has everything you are looking for in making your wedding day, prom, party and any event memorable. Management and chauffeurs understand it is not just another day—it is your special day—and you want to be impressed as well as leaving a lasting impression on guests. The company…
By: devon clark1 in  Business  >  Sales Management   May 26, 2015  
  Likes: 0

Car 101: How to Approach Your Auto Repair Issues
Having a car if your own is a very convenient thing since you can easily go to basically anywhere you wish to travel. In everyday living, a car is even a necessity for some because they use it to go to and from work or do their daily errands. However,…
By: Nathaniel Hilson in  Business  >  Sales Management   Nov 24, 2014  
  Likes: 0

Lighten Your Load & Protect Your Things With Quality Moving Supplies In Calgary
When you finally decide to move from one place to a new location, you have to consider many things. Let's face it, moving stinks. It is hard work that you won’t get any pay for. You have to pack every one of your personal possessions in the process and make…
By: wynterhays in  Business  >  Sales Management   Mar 27, 2015  
  Likes: 0

How to Choose A Real Estate Agency
The facts square measure that not all land agents square measure created equal, they're not trained a similar approach and that they don't all get sensible education. Most agents acquire the important estate business thinking all they need to try to to is head to college and pass a check…
By: rachael wayne in  Business  >  Sales Management   Nov 15, 2013  
  Likes: 0

Sales Operations Manager
Job Description 1. Responsible for managing the sales of JC Display's displaying equipment- attaining sales objectives, revenue growth and design wins. 2. Have responsibility to collect and analyze marketing information including customer needs, technology trend, product specification, competition status and etc 3. Effectively work with BU people and other internal…
By: Jane17 in  Business  >  Sales Management   Dec 08, 2014  
  Likes: 0

Article Views: 1587    Report this Article