Small business owners gain useful insights. Day in and day out! You gain these insights simply in the course of your day to day work. Some insights apply to real world problems that you can help others to solve.

That’s both how to and why to create market and sell your own product line. You can help people who may be facing that same problem. People prefer even your priciest offering when it's a shortcut they can purchase from you instead of figuring out a system on their own.

Basically, sometimes, you are learning “How to.” And others face the same problem. So whether you’re amazed or amused by the idea (at least!) consider taking action to “Do” today something that helps other small business owners.

You may find seeds for creating your product line in the smallest solution you came up with yesterday. Your solution can change the life of someone searching for a solution to that same pressing problem if you put it in our yown product line.

Why? Well, for one thing, when there’s a pressing problem, people often are eager to get a solution faster than what they may be able to figure out on their own. Maybe your insights can help someone solve a problem in minutes or hours where otherwise they take days or weeks or more.

How? You can create your own product line. Write a series of reports, or simply talk into audio recordings.

Here is a recipe:

3 ways how to create your own product line today:

(1) Make a list of pressing problems you solved along with notes on how you solved them.

(2) Write down today’s problems and pay attention to how you solve them.

(3) Use your intuition and simply pick one! Write a short report or record an audio about how you solved that particular pressing problem.

3 ways how to market your own product line immediately:

(1) Pop a sign by the cash register if you get foot traffic.

(2) Place a banner advertisement on your own website.

(3) Write about the day you were stuck on your blog. Share how you got unstuck and link to your product.

3 ways how to sell your own product line right away:

(1) Pick up the telephone and start talking to your list of customers and follow up with a simple email.

(3) Introduce the fact that you have your own product line in something you publish on the Internet. Link to your blog post that links to your product.

(4) Do other small things over time, including continuing to mention your blog post that has a link to your product.

Solving a pressing problem and becoming known for that solution is good for small business owners. Over time you'll become known in your market for the expertise you offer.

Consider how your small business might change:

(1) Imagine if your best buyers come to you because they found and bought your little report or short recording online and wanted more.

(2) Imagine if people are qualifying themselves as buyers for your other stuff simply by buying online something tiny you made to help people.

(3) Imagine enjoying your work because people contact you. People who already appreciate your expertise. Imagine first conversations starting out, “Hey! I found your product on the Internet. Thanks for solving XYZ! I was so stuck.”

Small business owners can create market and sell products without waiting for a product to feel perfect. One possibility is to improve your own product line in small steps over time. It doesn't need to be complicated because as the business owner you can choose to give updates that help earlier buyers.