Top 5 Different Ways Of Increasing Sales From The Existing Customers
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Top 5 Different Ways Of Increasing Sales From the Existing Customers

Each and every business requires new customers but we should not forget that one of the easiest and best ways of generating revenue is right under your nose. Yes it is these loyal customers who already know you and your company. Gaining new customers for your business could be expensive, and the average spend of repeat customers is whopping 67% when compared to the new ones. So have some energy put in the team making sure that your sales person do know that coming up with some creative ideas would help your team sell more. Given below are the 5 different ways of getting more sales from the existing customers in the BPO Industry.

Making your customers feel that they have a special relationship with you: Have a look behind the numbers in order to understand the strategy of all your clients and customers, along with the financial situation. What are their goals and the biggest profit drivers and drains, and how you could help them in expanding their business.

Giving ideas to your clients and customers improving their business operations: Help your customers find the solutions that they are not able to find. Each and every one has been struggling in the economy. You would here need to find the ideas and strategies that could help your customers improve their business operations. Think in terms of solving the problems of all your clients and customers, becoming the greatest information resource that the customer wants to have.

Staying in touch with your customers through social media: Invite all your customers in order to connect with you on social media like Facebook, Instagram and Pinterest. Have events shared that you are holding along with the creative uses of all your products and services. Don’t just share your catalogue rather focus on providing value. Say for example you might have a customer recipe board set up on board, have those recipes repin that your customers think and feel others could enjoy. Doing this would make your customers feel featured, extending the value of your business to your network.

Taking time to understand what your customers actually need: Have a track record kept of each and every customer you have been dealing with, noting down what are their needs and requirements, the challenges and the last but not the least their preferences. And when you have a new solution or say a product that meets the needs and requirements of all your customers, you could then reach them out and tell them about it. This is an attention that is rarely given to any of the customers and is something that would be appreciated for the fact that they are remembered.

Having a plan set that would expand the pool of your contacts within the account: Most of the managers in the call center industry have the authority to buy certain things for the departments they have been dealing with. Try and identify all of them getting plugged into the networks and associations.

To conclude the major key to gain more number of sales from your existing customers is when you lead them with a great purchasing experience, personal attention and the last but not the least the reminders that give customers a reason to come back. Remember customers who feel that they have a personal connection with you are the ones who are more likely to stay connected shopping with you again and again. So have those connections built at a great ease and without any difficulty.

About The Author

Abhishek Jain’s experience within the BPO Industry for 10 years has primarily been on training the young and bright candidates to handle tough projects efficiently. His word of encouragement and emphasis on training employees to the fullest has made him a well known HR professional in BPO industry. Now he is focused on writing articles on human resources outsourcing companies, human capital management solutions, and offshore outsourcing solutions in BPO industry.


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