This Article is About
marketing strategies
economic downturn
industry giants
economic prosperity
simple logic
emotional decision
success and failure
marketing efforts
thin air
Marketing Strategies
Join 1000's of Authors at StreetArticles Today!

Marketing Strategies

The success and failure of any business depends, in large part, on the marketing strategies that it engages in. Marketing is one aspect of any business that should never be short changed. Have you ever wondered why do the big companies like McDonalds, Walmart, Coca Cola, and Pepsi even bother spending millions upon millions of dollars in advertising each and every year, when practically everyone across the country already recognizes these brands? Well, the question itself contains the answer! Practically everyone across the country already recognizes these brands because of the aggressive marketing strategies that these companies employ. So it’s like a “chicken and the egg” question. These companies industry giants and market leaders because of their heavy focus on marketing.

The lesson to be learned from these companies is that even in times of economic downturn, you should never relent on your marketing efforts. And even during times of economic prosperity, you should still never relent on your marketing efforts either. Why is this? It’s simple logic, actually:

Where does revenue for your business come from? From paying customers, right? Well, where do you get these paying customers from? They don’t obviously just show up out of thin air right? If you are selling a product or service that fulfills a need, and there are people out there who have that need that needs to be fulfilled, they will no doubt be searching for a company that can provide that product or service and thus fulfill that need.

But only a naive fool would assume that just by opening the doors to your business, customers would start flooding in, clamouring for your business. On the contrary, you have to get the word out about your business. But even still, it’s not enough to just advertise and say “hello world, I’m open for business”. The marketing strategies that you employ must be a lot more comprehensive than that:

Buying is oftentimes an emotional decision, so you need to appeal to peoples’ emotions. You need to be persuasive. You need to convince them that they need your product. And you need to convince them that without your product, that need in their lives will go unfulfilled.

This applies for both marketing strategies in the offline world as well as in the online world. This is true whether you are trying to advertise through print, television, or print, and it applies just as well if you are trying to advertise your business online through your website.

Of course, the mechanics of your marketing strategies will differ depending on which media venue you choose to devote your marketing efforts towards. But the fundamentals of marketing remain universally the same.

Marketing strategies on the Internet, for example, might involve search engine optimization (SEO) techniques to get your website ranked highly in the search engines for specific key words or phrases. It might also involve pay-per-click advertising.

Whatever the case may be, the marketing strategies that you choose to employ can quite literally make or break your business.

Street Talk

No comments present
You May Also Like
Direct Marketing Strategies
There are a number of direct marketing strategies that you can employ that can help you boost your conversion rates. (By conversion rate is meant the percentage of prospects who end up becoming paid customers or subscribers of your product or service. More on that later in this article.) If…
By:  in  Internet and Businesses Online  >  Web Design   Jun 01, 2011  
  Likes: 0

Top Three Affiliate Marketing Strategies
So you managed to get a good flow of traffic to your website, you managed to get some back and forth with your visitors, AND you have started to develop a brand. Things are really starting to look up! If you have not already, it's time to implement a proper…
By: Chip Paulson in  Internet and Businesses Online  >  Internet Marketing   Aug 18, 2013  
  Likes: 25

Why Do Businesses Need Marketing Strategies?
If you are looking for ways to improve the marketing strategies to facilitate the expansion of your business, then you need to consider that not all marketing strategies are created equal. They must be properly vetted such that: The costs of implementing these strategies are within your company’s budget. You…
By:  in  Internet and Businesses Online  >  Internet Marketing   Jun 01, 2011  
  Likes: 0

Do You Want Fun Facebook Marketing Strategies In Pdf?
Of course there is some crazy ways people market on Facebook. I see it all of the time. One thing I want to talk to you about is that marketing on Facebook doesn’t have to be so serious all of the time either. Yes, believe it or not, there are…
By: saytue sayewhat in  Business  >  Marketing   Feb 27, 2012  
  Likes: 4

5 Reasons So Many People Fail to Have Affiliate Marketing Success
Affiliate marketing can be a great way to generate extra income via the Internet with the potential for great profits. Thousands are attracted to affiliate marketing for that very reason. An affiliate sale is mutually beneficial to both the mechandiser and the affiliate. Affiliate marketing success is directly related to…
By: Elle Elinknan in  Internet and Businesses Online   Jul 18, 2012  
  Likes: 0

The Basics Of Internet Marketing
Internet Marketing is an extremely complex business, if you have never done any before. Believe me, I'm no expert, only having been involved for the last two months. But, I think I've learned a great deal and found that there was very little information available for people who have absolutely…
By: Jane Margerison in  Internet and Businesses Online   Dec 13, 2011  
  Likes: 0

Sacred Words
Have you all noticed how some words banded from use on some sites, specially publishing sites. M-O-N-E-Y, or B-E-S-T are absolutely not mentioned at all because they are usually used as a call to action in many sites including these publishing sites. I tend to forget about this as to…
By: Yessy Rigg Suarez in  Writing and Speaking  >  Book Marketing   Jul 27, 2012  
  Likes: 4

Getting Started In A Work at Home Business
Starting your own online business can be quite a challenge especially if you don’t have any idea where to start. First, I will tell you what all you will need to get started. Every business requires hard work to succeed, and an online business is no different. You should pick…
By: Scott Newkirk in  Home Based Business  >  Network Marketing   Jun 12, 2012  
  Likes: 3

Tips to Consider Before Entering Into A Business In Seattle
Great business tycoons of today are really inspiring, aren’t they? To some, being an employee of these people is already a dream come true. Yet to others, being like these people is what they want to pursue. If you are one of the persons described on the latter, it is…
By: Ara in  Business  >  Entrepreneurialism   Jan 26, 2013  
  Likes: 0

Choosing Accredited Online Training!
Getting started in Internet marketing is not as difficult as one might think. "But" having a computer connected to the Internet is not all you need to earn money from Internet marketing. You need to have an idea and do some homework on starting an online business. Above all, you…
By: Sim Johnson2 in  Internet and Businesses Online  >  Internet Marketing   Apr 30, 2013  
  Likes: 0

Advice To Affiliates Who Are Struggling To Make It Online – Get Training!
Everyday thousands of people are coming online and giving thought to becoming a top affiliate and tapping into the enormous possibilities the internet and affiliate programs offer. Some will succeed at making money online, but a bigger percentage will fail. That is a shame. The reason so many will fail…
By: Garry2 in  Internet and Businesses Online  >  Internet Marketing   Feb 15, 2012  
  Likes: 0

Shopping Online - Shop Online
Consumers among other things, have alternatives regarding their retail options without worrying about the cost of gasoline, especially when there is an economic downturn, recession or depression. It is fun and easy. Almost every item and service from fashion to loans, brand name to generic can be found online. Shopping…
By: Barbara9 in  Shopping and Product Reviews  >  Electronics   May 21, 2012  
  Likes: 6

How to Produce Music at Home
In this article I'll give you an introduction on the basics of home recording. What you need, where to do it, and what microphones you should use.
By: Alan Ayazyam in  Arts and Entertainment  >  Music Instruction   Feb 05, 2011  
  Likes: 4

Where is the Stock Market Heading?
The stock market has been on a crazy ride lately. With large ups and sharp downs in stock market prices, it's hard to know from day to day where the market is heading. I want to begin by asking that you don't make any decisions based on what I say. I'm an…
By: JR Cooper in  Investing  >  Stocks   Sep 21, 2011  
  Likes: 0

How To Get Backlinks ?
How Do We Get Back-links? Backlinks only will not allow you to Site One. You need for you to know how to select keywords and phrases, write articles, develop social networks, engage your visitors, and many other points as well. This coaching, is made to explain backlinks along with their…
  Likes: 0

Article Views: 2411    Report this Article