Organic Search Engine Optimization
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Organic Search Engine Optimization

There are several ways to measure the effectiveness of marketing organic search engine. We wish to explore various techniques in a series of publications on the blog Analytics. Today we will talk about understanding with organic search landing pages and data Webmaster Tools. Today, most marketers invest heavily in creating high-quality content as a means to reach users with information about their products and services.

The content can take many forms: from product-specific content to the specific content of the brand. The intention is to generate traffic and conversions from a variety of sources, often one of the biggest is the search. One way to measure content effectiveness is to analyze your performance as a landing page. This landing page is the first page a user sees when coming to your site. If you have great content and if you have high ratings by search engines like Google for Organic search engine optimization, then you should see many "hits" the web site through that page. View the performance of the landing page and the traffic flowing through specific landing pages is a great way to analyze your efforts to search engine optimization. Start by downloading this custom report (this link will take you to your Analytics account).

This report lists the landing pages receiving traffic from organic search engine Google and how good performance is traffic. Let's start from the top. The graph displays the time shows the trend of Organic searches engine optimization from Google for your active date range. If you are creating excellent content that is linked and shared, then you see that the trend increases with time. When you see this information ask yourself how well the trend is in line with my investment of time? Using the data below, we see that organic traffic is increasing, so this organization should be working hard to create and share a good content. You will not find a magic formula to make your website appear on the first search results, but will comment on some recommended links, content and structure that may be useful practices.

It is important to remember that our advertising programs are independent of our organic search results. If a site is promoted through AdWords or use AdSense it will not affect positioning in Organic search engine optimization results. The classification of sites displayed in search engine results of Google depends on many algorithms. Furthermore, an optimization strategy must be continuous and long term. For this reason, we recommend avoiding any technical or offer to promise optimization of a website dramatically since it is possible that the techniques used do not respect our Webmaster Guidelines.

If in doubt, you can check forums to communicate with other webmasters can inform you and help resolve doubts. Google has its own forum for webmasters, we recommend using it. Forum members exchange views and provide advice and Google employees involved in some of the discussions. Second, pay attention to the quality of your inbound links, i.e. links that point to your pages from other sites. To increase the popularity of your site, find sites similar to yours, or sites that might interest them your content theme. Write original and personalized content for your site, as they not only attract users but also attract other webmasters for Organic search engine optimization, who may end up linking to your site because they like.


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