The Internet has become a social animal...
But have you evolved as a marketer. Have you decided to to take on the new "social" environment that we are living in.
The one where people share...and they share everything. If you have a Facebook or Twitter account you will understand the self representation that gives people that "sense of ego" and the "sense of empowerment" to tell people their life story.
This is only going to become exponentialized! As of Jan, 2011 Facebook had 600 million active users. This is growing quickly every day. Twitter has 200 million active users generating 65 million "tweets" every day. This too is growing and spreading.
I will be honest with you. When these social mediums first came out, I saw them as a medium to "market", however I did not see them as a "do or die" for online business. It however is getting to that point.
Social drives the way we make decisions. If our friends like an article or a web page, then we may like it as well. If they bought a product and absolutely love it, we probably do to. If they watched a movie and thought it was funny as heck, we might too.
Social mediums like Facebook and Twitter have exploited this word of mouth conversation and turned it from a watercooler chat, a phone call, or a coffee house discussion, into an INSTANT one.
If you are not living in today, you are well, living in yesterdays world. This is not a good thing when it comes to the Internet. As you may know, we have undergone some crazy, unforeseen changes in the last couple of years.
Google has changed, Bing has changed, and Yahoo has changed. They have updated their algorithms, destroyed businesses in a single swipe, created new businesses and opportunities, and changed the way we think about search engine marketing.
The Social Activity IMPACT
Social activity related to your web page or your article content is starting have more and more of an impact on your rankings.
I have actually run several recent tests on social activity and it’s impact on rankings. I have seen my articles go from a ranking on Page 5 to a Page 1 ranking in Google merely as a result of social activity. This is stemmed from getting “likes”, “tweets” and a healthy comment flow within the article.
The impact from each source is yet to be determined, but it is definitely having a positive impact. Think about this from the search engines perspective. If people "like" your content, why wouldn't other people like your content. Why shouldn't you article, web page, or blog post get a higher ranking if people are naturally sharing it within the Internet.
Getting your accounts....
Do you have a twitter or Facebook account yet?
The first thing you need to do is get your Twitter and Facebook accounts set-up. You may already have them for personal use, but do you have them set-up for your business.
If not, I do suggest that you get one. It will only benefit you as a writer going forward and will lead to a much greater following of your content.
Once you are set-up, you can start following people, acquiring followers, and connecting with friends. Be real and avoid being overtly promotional. People will tend to de-friend you if you are constant promoter. If you have nothing interesting to say, don't say it. Aim to make 80% or more of your posts pure "content" and aim to make less than 20% of your content promotions.
Tweet and Like Your OWN Articles
The is very first thing you should be doing and it is an instant way to attract traffic and gain social respect in the search engines. With Google, Bing and Yahoo now looking at social influence when gauging their SEO rankings, you can give your Street Articles content an instant boost by “liking” and “tweeting” about them.
To do this, simply visit your article. At the top of every article you will see several buttons, including Talk, Like, Tweet, Send. You will want to click the “Like” button and the “Tweet” button every time you submit an article. This will tabulate the count by 1. Note that the tweet count is delayed up to 24 hours, so the count will not go up right away.
Tweeting and liking your own articles is the first step in giving it that extra boost. Note that if your article is also written well and is interesting, your friends on Facebook and Twitter will likely continue to share it as well.
Google Plus One is Coming to Town
Google has an answer. Well, if it is anything like Google Buzz it may turn out to be a big flop...but they are making their best attempt at answering to the Facebook with their Google + social network. It is very similar in nature to Facebook, but has some more advanced features like video chat circles, but the biggest complain has been that it is very confusing in nature.
Google will be using the +1 on websites for their internal rankings on top of the other social media variables. You are going to be able to add these plugins to your pages and in addition, they will be added directly within the natural search engine ranks. You will then be able to view your Google +1 analytics within your Google Analytics dashboard. This data may prove to be quite valuable in determining demographic and geographic metrics of who your content is appealing to.
Keep an eye out for Google +1, still somewhat unproven but if Facebook slips up they may be able to acquire enough of a user base to really attain some traction (outside of just the "techy" users they have attracted now. It may prove to be an essential "social" aspect for your business. You can get access to Google+ through your Google Account. Like Facebook and Twitter, it is also free.
Re-emphasizing Quality Content
This again allows me to get back to the purpose of writing content. Those people that are spending their time spinning articles or copying and pasting articles from one site to the next are living in a flawed, outdated and soon to be gone world.
Search Engines are looking for quality, shareable content. Something that I have emphasized for quite some time and will continue to push. If you can't take one of your articles and send it to a friend and have them read it (without falling asleep), then you are not in the business of writing. You are in the business of connecting words.
Going forward you should make it part of your core strategy to write interesting content. The actual words and keyword density I believe are going to start playing less and less of a role (although still important), as social rankings aspects start to take place.
Feel free to comment, like or tweet this article. :)
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