What Is A Keyword Research Tool?
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What is A Keyword Research Tool?

Introduction

Maybe you are like me and you're new to internet marketing. You might think that a good idea, expressed well, factual, and filling a need would be a "home run". Then you find out that you need to have "keywords" embedded in your content. Perhaps you're even savvy enough to know that Google offers a free tool for this purpose.

So over to Google to go only to find out that as you come up with keywords that are not specific enough. Being the diligent internet marketer that you are you "data mine" your initial keyword searches several generations. In the end you are satisfied you have come up with the best keyword phrases for your niche.

And then, you look up at the clock and see 2 hours have gone by and you haven't written one sentence of content. A quick calculation sees this "keyword research thing" is going to increase the time it takes you to publish enough posts to get "ranked" by about 10 hours per week, or more.

So you get some advice from people who have been at this thing for a while and they tell you that you need to use a "Keyword Research Tool". Great, another internet service I am expected to evaluate, use, and of course, pay for.

A Keyword Research Tool (KRT) Defined

A Keyword Research Tool is a program that reduces the time it takes to finding optimal keywords (what is called by some "low hanging fruit"). It runs an algorithm that simplifies and speeds up the process. Sure, you could continue to use the Google tool manually. However, you must be realizing by now that the time you spend doing technical things with your internet business detracts from other more profitable aspects of your business.

Criteria For A "Good" KRT

A good KRT will save you time (which is money), allow you to dig further into your niche phraseology (perhaps lowering your search competition), and and will suggest alternate wording. The simple adding of a word or transposition of the words can radically effect the ranking of the keywords.

In addition to performing it's primary search function it would be really helpful if the KRT you use gives a quality analysis (rather than just a listing of numbers). Other metrics offered should include monthly traffic, expected traffic with your usage, web site competition for the keyword, and a ranking of all the keywords that come up (allowing you to find and select the best).

An Example Of A "Good" KRT

An example of a good site would be Jaaxy. The searches that you perform on Jaaxy are automatically pemanently stored. A free trial offer is available that allows for 30 free searches before you have to decide to invest in the 19$/month or 49$/month plans.

There are 5 metrics that Jaaxy analyzes for:

Monthly Searches: The average number of searches the keyword receives each month. The major search engines are audited for this data.

Estimated Traffic: The estimated traffic if you receive first page search engine rankings

The "QSR" or "Quoted Search Results": The number of competing websites ranked in Google for this exact keyword or phrase.

The "KQI" or "Keyword Quality Indicator": Is an indicator that gives a simple color scale evaluation of the metrics. Red indicates poor keyword positioning, yellow is use caution, and green indicates a good keyword or phrase to use.

SEO "Power": Is a numeric score based on competition and traffic. The best score would be a 100. The higher the better.

The process of keyword research is significantly enhanced when using a service such as Jaaxy (there are others out there). You can do in minutes what will take you hours to do manually on other sites. Most of the sites like Jaaxy have other enhancements that I haven't mentioned (For instance, Jaaxy has a Brainstorm feature that shows what the "hot topics" are right now on the major search engines).

Summary Comments

We have discussed what a keyword research tool is, what services it should offer, and presented an example of a good one (Jaaxy). I know that the technical work for your website will be greatly enhanced when you utilize a keyword search tool.

I recommend finding a keyword research tool you are comfortable with. The nominal investment will be more than compensated for by saving time and increasing your keyword search creativity (click here for more articles).


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