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who moved my cheese by spencer johnson
internet empire
spencer johnson
google
injustice
marketers
human beings
Who Moved My Cheese By Spencer Johnson Book Review
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A very short read, 95 pages, by the author of The One Minute Manager, Who Moved My Cheese? is a great book about how to deal with change in your life. But don't let the small size fool you into passing up this book.

The philosophy behind it is in my opinion, life is 10% what happens and 90% how I react to it. Regardless of what your career situation is use Spencer Johnson's "Cheese Story" and you should have no problems adapting to change.

It follows the life stories in "a land far away" of four fictional characters, two mice "Sniff" and "Scurry" and two "little people" "Hem" and "Haw" beings as small as mice but they look and act like actual human beings.

Each of the four spent their lives running through a maze looking for their favorite cheese. And each day they found it at the end of a corridor. The little people viewing it as theirs, they deserved it.

Eventually the cheese supply ran out. The mice went out looking for new cheese, the situation had changed so they had to as well. When Hem and Haw arrived at the station they pretty much acted like people do screaming that it wasn't fair.

They went on and on about the injustice of it while the mice went out and found new cheese.

The book essentially is a metaphor for what happens to us. While you may very well be justified in being angry about job losses or the ending of a relationship, take the attitude that someone simply moved your cheese. The situation changed so must you.

In the realm of internet marketing with the new Google algorithm changes many marketers got slammed. To put it simply Google moved your cheese. The situation changed and so must we.

While you can wine about the injustice of it, and whether or not you are justified in staying angry only hurts yourself.

Google, quite simply, is the current internet empire of the day. The Romans of the world wide web. And rightly or wrongly they pretty much decide how things work. That's the situation that we must adapt to. There's no use continuing to beat your head against the wall over it.

But in some ways aren't the changes a good thing? It forces us to make good content that will actually help people solve a problem.

It eliminates the spun content that is totally useless to the reader.

So go out and make it a great day and find your new cheese.


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