Marketing ideas for the real estate industry agents generally takes many forms and shapes. You might be using them in a form of direct mail communicating to both your current clients and new prospects. Perhaps you begin to make a huge investment in order to generate leads from the third party business organizations sending you names of the individuals who have moved there. Or maybe you are still paying in order so that you would be listed on the yellow pages. For this year 2016 we came across with 6 marketing ideas that the agents could use in order to help them grow their business.

Investing in your community: Nothing says you would here say and care about the community like getting in the trenches in order to improve it. Local charities would here always need donors and volunteers so do consider organizing a community service event. Say for example cleaning up a park, sponsoring a book drive, volunteering at a food bank and the last but not the least inviting your clients and leads in order to donate or otherwise participate. It would be good if you make it a yearly and become a recognized affiliate of host organization.

Sharing great content to your social media accounts: Something that the real estate agents really need to remember is the 80/20 rule with social media. 80% of what you share should not be about you or the business you have been dealing with. Adding photos of the ever listings you have is not how you do social media, there is a plenty of value in social media when it comes to the real estate agents. Share tips on how the homeowners could help with the DIY projects, local discounts, and the businesses you have been recommending. So try and make it more creative enough learning that 80% of what you share about you and your business that would help you just grow in popularity and usefulness.

Ask for some referrals: Like told above the 80/20 rule would here mean that 80% of whatever you share should not be geared in order to promote yourself or business in a boasting way. For every eight posts that you send out and is not related to your business, feel free to send out two things for your business. So go ahead and get out referrals making sure it does not focus on what you do and what you not do on your social media accounts.

Event party for the ones you are dealing with: A customer appreciation event is one of the best ways of thanking the clients and customers you have been dealing with, or reconnect with them in order to cultivate new clients. Craft your entire party with a theme offering snacks, activities and giveaways so that each and every one remembers what a good time they have had with you at the event been organized by you. Keeping any selling messages under the radar like a welcome speech, branded décor, or goodie bag that should be all the stumping you do in an event.

Boost up your Facebook posts: Facebook has made a lot many changes this year and the bigger one was the reduction of the organic posts from the business pages in the news feed. The upside is that they have never made it easy for anyone to spend a bit of money in order to get a guaranteed exposure. For example our real estate customers might boost up their posts with a link to their newsletters. All you would here need to do is boost post and then enter your parameters in it. That’s it.

To conclude your time is valuable and limited enough, so embrace the marketing automation tool that would offset the amount of work you need to do so. And as you make your 2016 plans do remember the following things like your marketing needs has to be less about you and more about your clients. Second you would here need to humanize your brand making it accessible enough for your clients and customers through mobile.

About Author:

Seema Mohta has over 7 years of experience within Real Estate Industry. She has worked with Various Real estate companies and has Good knowledge about property trends,Investments, Luxury penthouse projects,Residential projects etc.