10 Instagram Errors That Kill Your Social Media Strategy
Join 1000's of Authors at StreetArticles Today!

10 Instagram Errors That Kill Your Social Media Strategy

The existence of Instagram made people start to appreciate the beauty of photography even more. From ordinary users to bloggers, they just can’t get enough taking picturesque images of nature, foods, products, and selfies. It’s like a mass beauty pageant through photos — no doubt why executives took advantage of this app to flaunt their business today.

But there are businesses that fail to achieve their mission because of these 10 blunders they make on Instagram. So be warned and don’t make the same mistake.

1. Incomplete Bio

A weak bio makes you look unprofessional to your target market. Where’s the description? What is your business all about? Is there a link to your website?

What to do?

Your bio is what people see first in your profile. Ensure that it describes the mission of your products/services and why you’re on Instagram. Don’t forget to add the link to your website to drive traffic.

2. Abusing or Misusing #Hashtags

Using irrelevant hashtags or captioning your post with tons of it.

#business #instagrammers #IGph #igersmanila #igphilippines #buynow #callus #bestproductever #excellentservice #followus #follownow #businessesininstagram

Seriously, how many hashtags do you want?

What to do?

Bombarding your post with hashtags is like keyword stuffing in your blog content, which is bad for your SEO strategy. Include only 2-3 relevant hashtags to your post.

3. Long or No Caption

Lengthy captions or not captioning your post at all turn offs your readers. What’s the message you intend to convey?

What to do?

Caption your post with a Call-to-Action (CTA) to draw your target audience’s attention. You can add questions to encourage engagement too.

4. Lack of Strategy

For instance, you posted a photo of your product with a caption, “Hurry! There’s only 1 left in stock.” It’s a call to your consumers, but the problem is the missing landing page. How can your customer purchase the product?

What to do?

Don’t lose your leads and pay attention to your strategy by including the correct landing page to your post.

5. Overposting or Underposting

Posting more than 3 updates per day makes your audience think you’re spamming them, while not posting any update within a week will make them forget and unfollow you.

What to do?

Overposting sometimes causes underposting. To avoid running out of updates to publish, post only 2-3 photos a day to keep the momentum.

6. Setting Your Profile in Private

Setting your Instagram profile to private is acceptable if you’re a regular user. But in the business context, how can you introduce your product or service to the public they’re not allowed to see it?

What to do?

Go to your profile > settings > toggle off the “private mode”

7. Posting Low Quality and Unoriginal Photos

Another way to tarnish your brand is to post pixelated or “grabbed” photos without mentioning the source. Anyone who sees it will think you own a fake account.

What to do?

Instagram is all about visual content so ensure you only post good quality images. For the grabbed photos, don’t forget to cite your source/s. You can also download photo reposting applications from Google Play or iTunes.

We also recommend these 4 editing apps to add definition to your photos:

  • VSCO
  • Aviary
  • Afterlight
  • PicsArt

8. Comment Spamming

Chopping your response into 3 comments is considered spamming, which turns off the user you’re commenting to. Another method of spamming is mentioning random users to a post multiple times.

What to do?

Don’t bombard your audience with chunks of mentions and comments. Although Instagram has no character limit, be cautious and concise to your response.

9. Not Interacting the Audience

Not responding to viewers’ comments, questions, or inquiries. Plus, not including questions or CTA in the photo caption.

What to do?

Just like what we mentioned earlier, add CTA or questions to encourage your audience to interact with you and when they do, respond to it.

10. Overselling

The mistake most business people make on Instagram is that they post the same product/service in a week. Your purpose is not only to sell, but to establish brand awareness, build advocacy, and create communication to your target market as well.

What to do?

Don’t dwell too much on selling. Create a social media calendar you can use to sort your posting. For instance, you’ll only post 2 pin quotes and customer testimonial on Mondays, product of the day on Tuesdays, and so on.

There are many beauties of Instagram: It boosts our creativity, brings out the inner photographer in us, and makes visual content marketing a lot easier. We just have to be responsible, cautious, and organized to our posting routine and greater leads will follow.

Do you want to give your social media strategy a leg up? We have digital marketing services that help boost your social media presence and promote your brand at its fullest potential. Contact us now!

Sources: MadeFreshly, Social Media Week, Inc., Purch

Photo by Librestock(dot)com

Street Talk

No comments present
You May Also Like
Suggest the Best SEO Tool for Optimizing the Ecommerce Websites
Raven tool Raven Tools is a combination of 30 tools in one single platform. These tools are aimed at helping to manage, monitor and improve your search engine positioning, manage your Google advertising, in addition to performing your social media management. There is so much functionality in Raven tools that…
By: lancy in  Internet and Businesses Online  >  SEO   Jun 03, 2016  
  Likes: 1

How to Get Quality SEO Services In Low Cost?
A website can be recognized by the audience if it is well optimized for search engines SEO makes sure a website can be found by the target customer and helps your company to stand out from your competitors. As marketing is very important while launching a new product or service…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 30, 2016  
  Likes: 1

How to Boost Your Online Presence With SEO Services?
SEO is the process of improving the visibility of a website in the search engine result pages. SEO is important as the higher you rank in search engines, the more traffic and potential customers get driven to your store. An effective SEO strategy is important for every business to improve…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 28, 2016  
  Likes: 1

How to Promote Your Website With Affordable SEO Services?
Search Engine Optimization is a process of website optimization that helps to attains a better ranking on the search engines and attracts organic traffic to the website. The Internet and social media can be used for website promotion. Social networking sites have gained importance as one of the best modes…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 24, 2016  
  Likes: 0

How to Appoint the Best SEO Company In India
In the competitive world of today, all the businessmen just want to set business and extra benefits. They are ready to learn new innovative results, and increase the actual net income margin. These days, there are many available solutions marketing techniques to market the merchandise. Still, the best path is…
By: Arneacs in  Internet and Businesses Online  >  SEO   May 23, 2016  
  Likes: 0

Why Every Business Needs SEO Services For Marketing
Search engine optimization is nowadays more important than ever , Every Business needs SEO services for marketing and promotions with the help of complete web solution companies. These companies provide excellent quality of SEO services for businesses and Entrepreneurs like You. It provides good returns on your investment, focusing on…
By: Gajendra Shekhawat in  Internet and Businesses Online  >  SEO   May 23, 2016  
  Likes: 0

How SEO Services Can Boost Your Sales And Revenue Targets
If you want to promote your product or services online in most effective manner, you cannot overlook the importance of SEO services. These services make sure that your website gets optimized so that you can get maximum revenue through increased traffic in least possible time. Increased traffic is linked to…
By: angelsarahjill in  Internet and Businesses Online  >  SEO   May 20, 2016  
  Likes: 0

Get Best Affordable Seo Services Singapore
Singapore is famous worldwide for the cost effective and cheap services in any category. Search Engine Optimization services (SEO services, Singapore) is no exception. SEO Services Singapore is famous for its skill and expertise in the field of SEO services worldwide. The companies who work in SEO services Singapore are…
By: Gajendra Shekhawat in  Internet and Businesses Online  >  SEO   May 20, 2016  
  Likes: 0

Social Signals In Seo - Search Engine Optimization
Social signals in SEO (Search Engine Optimization) affect how your page ranks on google. Having a lot of backlinks to your web pages from authoritative sites was the best way to improve your search engine ranking on Google. Now the best way to improve your page rank on Google is…
By: Natalia Storm in  Internet and Businesses Online  >  SEO   May 20, 2016  
  Likes: 0

Competitive SEO Training From Professional Institute
SEO is a far reaching term and most developing idea due to broadly utilization of IT, and more access over web. Karachi is the center of organizations, most populated and greatest city of Pakistan having the ocean port which makes this city as exchanging center point. In the city like…
By: sara saleem in  Internet and Businesses Online  >  SEO   May 19, 2016  
  Likes: 1

Generate Qualified Traffic With Effective SEO Strategies
SEO is the process of affecting the visibility of a website to get top rank in the search engine result pages. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. The website must be optimized for the…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 12, 2016  
  Likes: 0

The Future Of Marketing Is Seo!
In order to optimize the website it should be incorporated in the top search engines. This aspect is more significant than ever before as the customers have less time to search for relevant results. The real essence of any website is measured by the number of visitors. Even though not…
By: Netasha Adams in  Internet and Businesses Online  >  SEO   May 04, 2016  
  Likes: 1

You Can Learn Search Engine Optimization
Folks using the Internet are looking for specific information to learn search engine optimization. A browser helps them find this information. When a request is placed in the search bar of a browser, the search engine brings up a list of articles related to the search. The articles come up…
By: John T Jones, Ph.D. in  Internet and Businesses Online  >  SEO   May 02, 2016  
  Likes: 1

Expand Your Business With Guaranteed SEO Services In Sydney
Search Engine Optimization is important for every business to optimize the website. Optimizing the website helps from driving traffic by ranking higher on a search engine, content marketing, improve the website performance. Create a strong online presence on the Internet to build its brand, expand its reach and increase business…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 02, 2016  
  Likes: 0

Professional SEO Company Florida
The SEO mechanism has taken the world by storm. With ever increasing number of SEO services, there has been rise in demand for SEO companies. These companies are found everywhere and in every country, city or town. Finding the SEO Company Florida is therefore not a daunting task. This company…
By: Brain Charles in  Internet and Businesses Online  >  SEO   Apr 30, 2016  
  Likes: 0

Article Views: 868    Report this Article