Promoting your website is hugely important. Without it your website will struggle to attract traffic and, without visitors, your business will fail.

All internet marketers should know the value of Search Engine Optimisation basics, as well as other traditional and non traditional ways of promoting their sites. With email lists, social media and article marketing playing important roles in promoting your site don't forget the off line ways of leaflets, vehicle and media advertising. However when it comes to Search Engine Optimization there are 5 important ingredients for success.

So What are The Essentials?

The 5 important elements are, keywords, expertise, metatags, consistency and Originality. If you can include these in your article writing then you can maximize the traffic to your website. Traffic flow leads to profitability. Without it your website will go un-noticed and that is like having a well stocked store with no window. So the 5 elements are:

1. Not number one by accident, Keywords are the most important part of SEO. Keywords are what makes a search engine highlight your article from all the others out there on the internet, looking of course for relevance. So research your keywords carefully as search engine marketing depends on it. Look for regularly searched terms which dont have too many established sites competing for them.
2. Expertise is something not to overlook. There are many professionals out there and if you are new to this who better to turn to. Advice is great and quite frankly worth paying for from the right source, it's how we learn.
3. Metatags are a special HTML tag/word that provides information about a webpage. They enable a search engine to list a website in their database with a degree of accuracy. It is true that some websites don't use them and people feel they have less importance these days, however they can be useful.
4. Consistency is also something you need when developing Search Engine Optimization. Search engines constantly check for new content and activity on a site, this determines the frequency in which they visit your site! Creating a regular pattern and ensure you follow up your efforts as this will optimize the potential of your site and also allow you to assess what works well and what doesn't.
5. Originality or creativity should never be under estimated. When it comes to Search Engine Optimization it's your ticket to success, encourages you to be picked from the crowd and this equates to traffic and profit from SEO.

Follow these 5 guidelines, get your SEO basics right and the search engine giants will love your site and reward you with good ranking and free traffic.