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5 Tips To Optimize Your Mobile Site For Search Engines
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5 Tips to Optimize Your Mobile Site for Search Engines

Mobile search is a relatively new field but it is also gaining importance very fast. The increasing popularity of mobile phones and other handheld communication devices will see to it that mobile search surpasses computer search in a couple of years. Therefore, you need to have a proper mobile site in place. Further, you need to optimize your mobile site for search engines so that it always has a great deal of visibility.

The thing to be kept in mind is that the things you need to do to optimize a mobile site are quite different from what you’d do for your regular website. For instance, mobile search is generally done for local businesses and also for the latest data on a particular subject. Having the right keywords is of the greatest importance here. However, be prepared to face a lot of competition. The following tips will definitely be of help to you:

1. Use shorter keywords. Mobile users don’t like keying a lot of words because of the size of the device. In fact, they rarely type in more than a couple of words. Analyze the best keywords to be used in your company’s case. Google Adwords will help you figure out which ones to use.

2. The keywords should be targeted carefully. Since mobile searchers mainly look for local businesses, you’ll need to include your business’ location in these keywords. For instance, if you are a dentist you could include the city that your clinic operates in. If you have a shop then you could even mention your street name in the keyword.

3. Don’t stuff your pages with keywords; this will make them very unreadable. Further, search engines will penalize you for doing this. Keep in mind that your pages have to be really short or else readers won’t have the patience to go through them. Therefore, you’ll have to sprinkle your keywords in the midst of the written text with a lot of skill.

4. Have an entirely different site for mobile phones even if you already have a website. Search engines now index mobile sites separately. If you do not have a separate site then you might be losing out on a good opportunity.

5. Make your mobile site in HTML5, if possible. This will make navigation very easy, both horizontally and vertically. It is best to avoid using flash on your site. Not only does this take very long to load but it is also not supported by the iPhone5.

You also need to ensure that your web pages load very fast on mobile phone screens or else visitors will lose interest very quickly. It is also a good idea to avoid using any ads on your pages because they tend to take up a whole lot of space that you do not have. It is equally important to optimize a mobile site, so don't forget doing that. Once you have created your website for mobile phones then you should also spend some time viewing it on different mobile devices. This will give you the best idea about what your customers are experiencing.


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