This Article is About
meta tags
major search engines
title tag
gps devices
internet traffic
website content
quality content
Be Careful How You Use The Meta Tags, Otherwise They Will Be Against You!
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The Meta tags and quality content of the website are the most important in terms of feeding the search engines with the right information and phrases by which you aim to have your web pages searchable. The content is the king! It must be unique, useful and keywords rich. On the other hand the tags must refer to the website content. Properly chosen Meta tags will result with high relevancy of your website in the eyes of search engines. Inappropriate using of the tags can be treated badly by search engines and it increases the risk of penalising or banning your website by the search engines. The search engines’ algorithms are very sophisticated and they will rule out any website that looks like a spam in order to keep the search result list as much quality as it is possible.

How to choose the right Meta tags?

Apart from the referring to the website content your Meta tags should be competitive and meaningful. You shouldn’t use the tags just with the general meaning. Try to be more specific. It increases the competitiveness of your tags and furthermore the chance to see your website ranked well at the search engines. How your website which is selling GPS devices would be competitive among the thousands others that have the same items if you try to drive internet traffic and the potential customers by the tag “gps”? On the other hand how your website would be competitive if you include “handheld gps” term in the title tag? The useful tool for the searching for the proper Meta tags is Google’s keyword tracker available within your Google account.

Meta Title Tag

Meta Title tag is being considered by all major search engines as the most important. The recommended length of the Title tag is up to 80 characters whereby you should keep in the mind that Google shows in the search results only the first 65 characters while the rest will be cut off. It does not mean that your Title tag is defined incorrectly if contains more than 65 characters. The search engines’ robots will see and analyse all of them but only the first 65 will be shown at the result list. Following this you should include all important tags in the first 60-65 characters.

Meta Description Tag

Meta description tag is the second on the list of importance. It is advised by many SEO experts that you should use the whole sentence rather than just list tags one by one and in a descriptive way “explain” the webpage content. It is also recommended that you should use Meta title tag within description tag or just some of the key terms. Meta description tag should contain up to 250 characters.

Meta Keywords Tag

Keywords tags are not crucial as well as Title and Description tags and even they are getting not considered by some major search engines such as Google whereas Yahoo is still using them analysing the webpage content. But if you decide to set up them do not repeat the same term more than three times and also do not use a large number of keywords. It can be treated as “keyword stuffing” which is just the other name for the spam.

If you decide to include the term "PC components" in your keywords tag you should use this phrase in any combination more than three times including the combining this phrase with other words.

Website design

Finally, but not the least important is your website design which need to be search engines’ friendly. The website design can result in one page seen to human and the blank page to search engines’ robots. The graphic layout needs to be consistent and easily crawled by the robots.

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