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Blogging For Seo: How To Optimize Your Blog Posts To Get More Traffic
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To be a successful blogger, you have to generate compelling, well-written content on a regular basis that entices and interests readers. If you've gotten this nailed already, congratulations, but you're only half done with your job as a blogger! Yes, it's great you write awesome content, but what's the point if nobody can find it on the internet? To get noticed and build your readership, you not only have to write great content for readers, but search engines as well. This is where search optimization for blogs - or blogging for SEO - comes in.

Many bloggers often write without putting much thought into optimizing their posts to be more easily found in the search engines. Blogging for SEO does require a little extra effort on each post, but if your goal is to build traffic, the extra investment of time now can pay off very nicely in the future.

Blogging for SEO Step 1: Install the All in One SEO Pack

If you don't already have the All in One SEO Pack plugin installed for your Wordpress blog, take the time to install it now. The All in One SEO Pack is a great plugin because it allows you to directly edit the key SEO metatags on your posts, such as the title, description, and keyword tags. If you can easily access and edit the tags, you can easily stuff them full of relevant keywords, right? That's definitely the idea behind blogging for SEO.

Blogging for SEO Step 2: Finding Keywords

The goal behind optimizing your posts is to target low competition keyword niches so your posts have a better chance of ranking in Google search results. Unless you have a super popular, established site with tons of content, you're probably going to have a hard time competing on popular keywords, so it's better to grab the search traffic where you're most likely to get it.

Now, you probably won't be able to optimize every single blog post with a low competition keyword because there probably will be times where you'll write about topics that have popular keywords. Google likes relevance as well, so if the post is about a popular keyword, still take the time to optimize it properly even though your chances of ranking well are lower.

After you've written a blog post, note down some of the most common important words and phrases that appear in your post. Using the Google Keyword Tool, do a search on these words and phrases, paying particular attention to any low competition related keywords that you might be able to target. As an example, let's assume our blogger friend Jane has a post for a healthy eating blog and she is researching the keyword "salad dressing". In the Google Keyword Tool search results she discovers that "healthy salad dressing" has relatively low competition and her post can easily be tweaked to target it. Though the search traffic is lower, Jane knows she has a much better chance of showing up in the search results for that keyword.

Jane grabs all the relevant keywords that generate at least a modest amount of traffic and adds them to a comma-delimited list in Notepad. Because she's targeting "healthy salad dressing" with her post, she puts that keyword at the front of the list. "Healthy salad dressings" is a very similar keyword that is also low competition, so she makes that one the second in the list and orders her keywords from there.

Note that it's good to include relevant, high competition keywords in your list, just make sure to order them behind your higher priority keywords.

Blogging for SEO Step 3: Tweaking the Post

Now that Jane has her primary keyword, she changes the post title to include the keyword as close to the beginning of the title as possible, then tweaks the post so the keyword appears around 2 to 5 times for every 100 words, which is a 2% to 5% keyword density, respectively. Depending on what you're writing about, achieving this kind of keyword density may be easier on some posts than others, but the idea is to achieve strong keyword density while not sacrificing readability.

Blogging for SEO Step 4: Updating the META Tags

Because you've already installed the All in One SEO Pack plugin, you'll notice three new fields at the bottom of your edit post page for title, description, and keywords. Since you already have your title and keywords ready to go, simply copy them into the appropriate fields. You'll notice with the description field that search engines typically only display the first 160 characters, so you may need to do a little extra work here. Remember, the description is what shows up in the search results, so you want it to not only be keyword rich for the search engines, but concise, descriptive, and enticing for readers so that they'll click on it.


Well, that's pretty much it! You've got down the basics of optimizing blog posts, and if you really discipline yourself to optimize every time, I know you'll see some great results in the future.

Now if you really want to add that extra "ooomph!" to your optimization efforts, check out the Blogging for SEO Optional Step 5 below.

Blogging for SEO Optional Step 5: URL Optimization

If you haven't changed your default Wordpress permalink settings, this is an area where you can significantly enhance your blog optimization efforts. And once you have it set up, you won't need to touch it or tweak it again.

Search engines place a high optimization value on URLs, so it's definitely in your interests to set up your blog so that permalinks to your posts include your targeted keywords. To achieve this, I like to use "postname" in a custom permalink setting so that the keywords I put into my post title automatically show up in the URL in the variable.

Including "category" in your custom permalink setting gives you an additional opportunity to include keywords in your URL. For example, if we have a healthy eating blog, it makes perfect sense to categorize posts about "healthy salad dressing" in a "healthy salad dressing" category, so it's possible for this targeted keyword to appear twice in the URL.

Check out the Wordpress site for the proper syntax for custom permalink settings.

*** Though changing the custom permalink setting can be great for SEO, let me issue you a word of warning here!! If you have existing content that has backlinks from external websites, changing the permalink setting can break those links. You don't want to sacrifice your backlinks for the sake of keyword optimizing your content, so make sure to install a plugin called Redirection that will help you easily set up redirects from the old links to the new ones. If you have a brand new blog that you're just setting up, you don't need to worry about this.

Happy blogging!

Mark Robert

Learn the secrets of making money online that one marketer calls "dead simple". No get-rich-quick garbage, no gimmicks, just solid information about how you can learn to make money online. Find out more at How to Make Cash Online.

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