This Article is About
traffic
google search results
search optimization
search traffic
google
niches
better chance
seo
readership
search engines
step 2
hard time
Blogging For Seo: How To Optimize Your Blog Posts To Get More Traffic
Join 1000's of Authors at StreetArticles Today!

To be a successful blogger, you have to generate compelling, well-written content on a regular basis that entices and interests readers. If you've gotten this nailed already, congratulations, but you're only half done with your job as a blogger! Yes, it's great you write awesome content, but what's the point if nobody can find it on the internet? To get noticed and build your readership, you not only have to write great content for readers, but search engines as well. This is where search optimization for blogs - or blogging for SEO - comes in.

Many bloggers often write without putting much thought into optimizing their posts to be more easily found in the search engines. Blogging for SEO does require a little extra effort on each post, but if your goal is to build traffic, the extra investment of time now can pay off very nicely in the future.

Blogging for SEO Step 1: Install the All in One SEO Pack

If you don't already have the All in One SEO Pack plugin installed for your Wordpress blog, take the time to install it now. The All in One SEO Pack is a great plugin because it allows you to directly edit the key SEO metatags on your posts, such as the title, description, and keyword tags. If you can easily access and edit the tags, you can easily stuff them full of relevant keywords, right? That's definitely the idea behind blogging for SEO.

Blogging for SEO Step 2: Finding Keywords

The goal behind optimizing your posts is to target low competition keyword niches so your posts have a better chance of ranking in Google search results. Unless you have a super popular, established site with tons of content, you're probably going to have a hard time competing on popular keywords, so it's better to grab the search traffic where you're most likely to get it.

Now, you probably won't be able to optimize every single blog post with a low competition keyword because there probably will be times where you'll write about topics that have popular keywords. Google likes relevance as well, so if the post is about a popular keyword, still take the time to optimize it properly even though your chances of ranking well are lower.

After you've written a blog post, note down some of the most common important words and phrases that appear in your post. Using the Google Keyword Tool, do a search on these words and phrases, paying particular attention to any low competition related keywords that you might be able to target. As an example, let's assume our blogger friend Jane has a post for a healthy eating blog and she is researching the keyword "salad dressing". In the Google Keyword Tool search results she discovers that "healthy salad dressing" has relatively low competition and her post can easily be tweaked to target it. Though the search traffic is lower, Jane knows she has a much better chance of showing up in the search results for that keyword.

Jane grabs all the relevant keywords that generate at least a modest amount of traffic and adds them to a comma-delimited list in Notepad. Because she's targeting "healthy salad dressing" with her post, she puts that keyword at the front of the list. "Healthy salad dressings" is a very similar keyword that is also low competition, so she makes that one the second in the list and orders her keywords from there.

Note that it's good to include relevant, high competition keywords in your list, just make sure to order them behind your higher priority keywords.

Blogging for SEO Step 3: Tweaking the Post

Now that Jane has her primary keyword, she changes the post title to include the keyword as close to the beginning of the title as possible, then tweaks the post so the keyword appears around 2 to 5 times for every 100 words, which is a 2% to 5% keyword density, respectively. Depending on what you're writing about, achieving this kind of keyword density may be easier on some posts than others, but the idea is to achieve strong keyword density while not sacrificing readability.

Blogging for SEO Step 4: Updating the META Tags

Because you've already installed the All in One SEO Pack plugin, you'll notice three new fields at the bottom of your edit post page for title, description, and keywords. Since you already have your title and keywords ready to go, simply copy them into the appropriate fields. You'll notice with the description field that search engines typically only display the first 160 characters, so you may need to do a little extra work here. Remember, the description is what shows up in the search results, so you want it to not only be keyword rich for the search engines, but concise, descriptive, and enticing for readers so that they'll click on it.

Conclusion

Well, that's pretty much it! You've got down the basics of optimizing blog posts, and if you really discipline yourself to optimize every time, I know you'll see some great results in the future.

Now if you really want to add that extra "ooomph!" to your optimization efforts, check out the Blogging for SEO Optional Step 5 below.

Blogging for SEO Optional Step 5: URL Optimization

If you haven't changed your default Wordpress permalink settings, this is an area where you can significantly enhance your blog optimization efforts. And once you have it set up, you won't need to touch it or tweak it again.

Search engines place a high optimization value on URLs, so it's definitely in your interests to set up your blog so that permalinks to your posts include your targeted keywords. To achieve this, I like to use "postname" in a custom permalink setting so that the keywords I put into my post title automatically show up in the URL in the variable.

Including "category" in your custom permalink setting gives you an additional opportunity to include keywords in your URL. For example, if we have a healthy eating blog, it makes perfect sense to categorize posts about "healthy salad dressing" in a "healthy salad dressing" category, so it's possible for this targeted keyword to appear twice in the URL.

Check out the Wordpress site for the proper syntax for custom permalink settings.

*** Though changing the custom permalink setting can be great for SEO, let me issue you a word of warning here!! If you have existing content that has backlinks from external websites, changing the permalink setting can break those links. You don't want to sacrifice your backlinks for the sake of keyword optimizing your content, so make sure to install a plugin called Redirection that will help you easily set up redirects from the old links to the new ones. If you have a brand new blog that you're just setting up, you don't need to worry about this.

Happy blogging!

Mark Robert

Learn the secrets of making money online that one marketer calls "dead simple". No get-rich-quick garbage, no gimmicks, just solid information about how you can learn to make money online. Find out more at How to Make Cash Online.


Street Talk

No comments present
You May Also Like
How Do I Get Traffic to My Website for Free & Have Fun While Doing It!? - Especially for Street Articles Authors
If you’re thinking to yourself “how do I get traffic to my website for free” or even by paid methods, you should know there are seemingly an ENDLESS amounts of ways you get create a lot of traffic to your website(s). I’m here to help you on the path of…
By: Hiram Cooper in  Internet and Businesses Online  >  Traffic Building   May 26, 2012  
30
  Likes: 18

How To Increase Traffic On Your Website
Knowing how to increase traffic on your website is a wonderful skill to have. It is also an ongoing process. Google makes changes regularly, and new social sites and internet habits are developing all the time. It is still knowledge very much worth having though, as traffic to your website…
By: Dom Wells in  Internet and Businesses Online  >  Internet Marketing   Nov 16, 2012  
25
  Likes: 20

Wanna Know How to Get Traffic Your Website
There are many ways you can marketing an online business. You can have the coolest website on the web but if no one see's it, what's the point in having it. I'm going to show you some very simple and free ways to build traffic to your website and make…
By: angie smith in  Internet and Businesses Online  >  Traffic Building   Jun 06, 2013  
0
  Likes: 3

Get Traffic Your Website Needs With Proven SEO Tricks
There are so many private website and business website owners who seem to think that having a website on it's own is all they need to make more money but the truth of the matter is that to get traffic your website needs, you will need to either invest time…
By: Craig Dean in  Internet and Businesses Online  >  Traffic Building   May 29, 2012  
6
  Likes: 3

How To Increase Site Traffic
You can increase site traffic in many ways but if you’re on a tight budget, you probably want to use effective marketing strategies that don’t cost too much. Although articles are an inexpensive way to market, you must make sure that you create informative and engaging articles and submit to…
By: Kristi Patrice Carter in  Business  >  Marketing   Mar 14, 2013  
0
  Likes: 0

What Is List Building For Traffic?
Writing email letters nurtures relationships with your subscribers, right? List building for traffic is being systematic about getting and nurturing your subscribers so you can succeed online. Your Foundation List building for traffic becomes your foundation for your online business. Your foundation is a system of building your list with…
20
  Likes: 6

Blogging, Got Traffic, And Still Broke? Try This!
So you're a blogger huh? And you have traffic? But you cant figure out why you're still broke? Why you cant make any money from it. Here is the answer. You have been lied to yet again, you have been fooled by the guru. They have told you something that…
2
  Likes: 2

Powerful Ways To Increase Traffic
There are many powerful ways to increase traffic to your site, in fact, there are many ways to increase traffic that aren't very powerful as well. In this article I will go through some of the most powerful methods and discuss which ways you can use to better your site's…
By: Dom Wells in  Internet and Businesses Online  >  Internet Marketing   Nov 16, 2012  
10
  Likes: 16

How To Use Facebook To Get Targeted Website Traffic
If you are doing any form of online business particularly blogging, and you do not use Facebook (fans’ page) as part of your strategy to get targeted website traffic, now is the time to wise up. Just look at its statistics, Facebook is the global leader in most aspects of…
By: David 2 in  Internet and Businesses Online  >  Site Promotion   Aug 03, 2012  
0
  Likes: 0

Do You Need High Traffic?
1.What is the fastest way to get traffic? The fastest way to get traffic is traffic that you pay for. Most internet marketers try to find ways how to get people to come to your site by using cheaper methods and it surely works as well but it takes much…
By: salben in  Internet and Businesses Online  >  Internet Marketing   Dec 31, 2012  
1
  Likes: 0

How to increase traffic on your website - Did I say it's FREE
How to increase traffic on your website can be a demanding task. You buy a domain and now what? Now is the time to really get busy. Figure out the content for your website and how to get traffic on your website so you can help people make money on…
  Likes: 1

Are You Chasing Website Traffic?
Are we relying to much on Google for website traffic? Think about this for a moment. With all the news on the internet lately of how Google is indexing websites through their Panda updates it's very easy to loose focus on our internet businesses. In a sense we've been programmed…
  Likes: 5

Website Traffic Building
Being a beginner to website building and Affiliate Marketing, I found many places that boasted ways to help me in my en-devours that just did not help me much. Either their training methods started so far over my head that I was lost before I started,.or all they wanted was…
By: Shawn Lee  in  Internet and Businesses Online  >  Traffic Building   Mar 12, 2013  
87
  Likes: 27

Increasing Your Blog Traffic
INCREASING YOUR TARGET TRAFFIC. If you are a blogger or a Work at Home individual you will find that attracting targeted traffic is the most essential and important part of your business. Most beginners find this to be the most difficult part and usually find it hard to bring in…
By: Devon2 in  Business  >  Marketing   May 02, 2013  
0
  Likes: 0

How to Market Your Website, How to Get Traffic
How to Market Your Website If you have a website and want to sell from that site then it is important to get traffic (visitors) to the site. You could just put the site up and hope to get people visiting but unless everything is done right then you will…
  Likes: 4

Article Views: 1919    Report this Article